Coffee shop business plan for 2020

I believe many friends have thought about starting a business, but starting a business requires enough start-up funds, a good project and a good plan. The following is the Coffee Shop Business Plan 2020 compiled by me for your reference only. Welcome to read it.

Business Plan of Coffee Shop in 2020 (I) I. Objectives

Constellation coffee shop not only hopes to promote the efficacy of coffee, but also hopes to profit from it. It is planned that the coffee shop will turn a profit within six months. It is estimated that the monthly net profit excluding tax will reach 1 10,000 yuan within two years, and it is hoped that theme chain coffee shops will be opened in major universities in Xi 'an within four years.

Second, the market analysis

Nowadays, coffee shops mainly operate simple meals and drinks in coffee chains, and the market is mainly monopolized by two groups. But because the coffee shops of the two groups are not expensive, there is no coffee shop specifically for college students. Therefore, the constellation coffee shop is operated by the public and decorated by the public to meet the needs of customers. Considering the market competition of other drink shops (such as desktop drink shops, Hong Kong-style herbal tea shops, Beiqi tea shops, MKF drink shops, etc.). ), it is found that most of these similar industries do not operate in the form of self-help, and it is difficult to cooperate with young people who stress efficiency and pursue individuality.

Therefore, we think that opening a self-help theme coffee shop can meet the needs of young people and there is still a lot of room for development. In addition, we interviewed about 100 college students in the form of campus visits. The results show that nearly 60% of the respondents intend to patronize coffee shops, and half of them patronize coffee shops three or four times a month on average. The environment and food quality are the main reasons for their patronage. In addition, we found that more than 80% of the respondents were interested in constellations, and 60% of the respondents expressed interest in constellations.

Three, determine the business content and target consumer groups, site selection, site selection.

1. Location selection is a very important thing in coffee shop investment. If you have decided to invest in a coffee shop, then the next task is to find the best business location by stepping on iron shoes. Usually, we will take the places with more visitors on campus as the site selection target and consider the surrounding environment. Because it is very important to get close to the consumer groups that support your business, they are the foundation of store operation. When choosing a site, talk to nearby businesses to find out about the situation there, who comes here for consumption when there is a large passenger flow, and the characteristics of demand.

2. Determine the business form of the coffee shop, whether it is a pure coffee shop or coffee+light meal (drink) coffee. I think it's best to build a coffee bar with simple meals and drinks.

Fourth, give the store a name, design the store logo, store image design scheme (decoration scheme)

1, bar design, kitchen equipment and machine positioning are all considered.

2. Number of seats and economic scale (average number).

3. Type: mixed restaurant of light meals and drinks and coffee.

4. Price: parity, middle price or high price, with clear price band setting.

5. Service mode: semi-self-service.

6. Presupposition of guest group: students, couples or faculty studying at school? .

7. Determine the decoration scheme: give priority to personalization and fit the theme of the constellation.

Five, prepare to invest in equipment and find investors, achieve good financing, and collect equipment data of various specifications.

1, coffee machine.

2. the mill.

3. drop coffee.

4. Water treatment equipment.

5, milk cylinder.

6. Others: spoon, measuring cup, timer, perfume bottle, cream foaming agent, mocha pump, cleaning brush and coffee cup.

7. Consumables include: dairy products, flavored syrup (fruit dew), paper products, straws, etc.

Six, calculate the start-up capital

1, understand rent tolerance, material cost ratio, other cost analysis, difference between return on investment and expectation, investment ceiling and decoration cost.

2. Hardware: you need to buy kitchen equipment, coffee bean drip machine, guest drip equipment, sound series of background music for drinking coffee (good or bad), furniture (a certain angle represents the cultural atmosphere of a coffee shop) A, coffee machine (double head): 28,000 ~ 80,000 yuan B, grinder: 5,000 ~ 6,500 yuan C, etc. A 32-ounce milk bucket contains milk and foam, which can make two or three cups of coffee. F thermometer: measuring milk temperature can ensure the consistency of beverage taste and quality. G, powder press: used to press coffee powder, used in making coffee. H others: spoon, measuring cup, timer, perfume bottle, cream foaming agent, mocha pump, cleaning brush and coffee cup. 1. Consumables include: dairy products, flavored syrup (fruit dew), paper products, straws, etc.

3. Personnel cost: How many waiters, foreman and kitchen related personnel should be invited (depending on how many projects your coffee shop needs to run), and it is best to find college students to provide part-time jobs in the school, which can well reduce costs and attract potential consumer groups around.

4. Product procurement cost: According to your relationship with suppliers, the cost is different. 5. Promotion cost: Is it necessary to promote it? What resources are you going to use to promote it? You can support the jury activities of the school to promote it.

Seven. Other preparatory work

1. Buy coffee machine equipment: coffee machine, grinder, etc.

2, the design of the coffee list, we must highlight the constellation as the theme.

3, looking for coffee suppliers, dairy suppliers, condiments and other food suppliers, other non-coffee drinks, paper products, utensils and other sources.

Make marketing plans, hire employees and prepare training materials.

1, employee uniforms, salary conditions, company registration, food manufacturer search, price determination, cup and plate selection, first purchase quantity.

2. Research and development of new products

3. Perfect store management plan

4. Plan marketing activities. You can give out bonus cards for free or give back prizes. In addition, a membership system can be established.

Nine, prepare inventory, ready to open.

Common situation: guests will tell you that the coffee is too bitter, the food is too hard, the decoration is beautiful, but the air conditioner is too cold, the smoke is too heavy, the toilet is too dirty, and the service staff is beautiful but unfriendly. Can you deliver it? What's more, the bartender has to ask for leave, the chef has to rest, the on-site service staff forgets to open the bill and skips the bill, the individual is tired and has to come back to collect money, the employee takes a vacation to replace him, pays the rent at the beginning of the month, pays the salary in the middle of the month, gives money, places orders and develops new products? It is easy to open a coffee shop, as long as there is a budget, but it is difficult to run a coffee shop. Success requires many conditions (success is too serious, survival or break even), because coffee shops have many expenses and low returns, and it is difficult to maintain a break even if several expenses are not careful. Those with insufficient funds should be more careful.

Business Plan of Coffee Shop in 2020 (II) I. Basic Information of the Company

1, project name: xx Cafe

2. Business scope: coffee, western food, tea, snacks, etc.

3. Industry type: catering industry

4. Project investment: about 2 million yuan.

5. Location: Pudong New Area, Shanghai

6. Consumers: middle and senior consumers.

7. Business area: about 200 square meters.

8. Project Overview: Create a relaxed, comfortable and romantic environment for customers and provide convenience (mainly coffee, tea, snacks, etc.). ), and provide part-time jobs for college students to meet the spiritual needs of people in civilized metropolises and provide quality services.

9. Business purpose: The Voice of the Past Cafe aims to provide all customers with a relaxed, comfortable and romantic environment, which is inexpensive, fashionable and leisure, and customer satisfaction.

Second, the product/service introduction

1, xx Cafe not only provides all kinds of classic coffees at home and abroad, such as mocha, Blue Mountain, Jamaican gourmet coffee, frozen cream coffee, fancy coffee, white coffee, old Ipoh white coffee, Marcia flower and so on. There are all kinds of refreshments, such as all kinds of famous China teas, all kinds of milk teas, health teas, fruit juices and snacks. Our coffee is by no means instant, but hand-ground on the spot. It tastes good and delicious.

Cafe only seeks service, with the aim of providing the best service at the lowest price and the goal of four first-class (first-class service, first-class environment, first-class variety and first-class reputation), and strives to make the romantic cafe a rest place for all white-collar workers or couples. Bamboo stands by the door, exquisite works are hung in the room, and there are bookshelves for storing various newspapers and periodicals in front of the counter. The room is spacious and bright, the seats are comfortable and the environment is elegant. Sitting by the window, you can enjoy the beautiful scenery around you and the beautiful scenery of the development zone. Some umbrellas are also prepared in front of the door to provide convenience for customers who go out without umbrellas.

2. Core competitiveness or technological advantages

Although our coffee shop didn't have a huge financial system like other competitors in the past, fortunately, our geographical location is good, and so far, there are few competitors. However, we have a solid core concept. They are:

(1) Reliable product quality: insist on selecting the best coffee beans (the best in the mass market).

(2) High awareness of environmental protection: adopt more environmentally friendly equipment and packaging materials, vigorously advocate and strictly demand energy-saving utilization.

(3) Good employee benefits: For regular employees, provide employees with the best health benefits plan and implement employee stock ownership on a large scale.

(4) Harmonious community spirit: create a warm and free consumption environment for customers, encourage the communication between employees and customers in the store, and make customers feel at ease whether they are alone or in small gatherings, and gradually turn the voice of our past coffee shop into an indispensable third place in their lives outside their homes and workplaces.

(5) Unique cultural taste: selectively participate in the promotion and distribution of some warm and inspirational movies and books.

The advantage of our xx coffee shop is that it uses face-to-face technology to serve customers. When customers come to the coffee shop for the first time, we will file files for them, and we can provide them with familiar and satisfactory services next time. Sometimes, they send them the products they need without asking themselves.

Three. Industry/market analysis

With the continuous improvement of people's living standards, coffee, a western-style drink, is being accepted by more and more people in China, and the coffee culture that follows is also full of every moment of life. Coffee is no longer just a drink, it is gradually closely linked with fashion and taste, reflecting high-quality modern life; Or make friends and talk, or negotiate business, or have fun, all in a cup of coffee full of music. Nowadays, cafes are not uncommon in many big cities in China, and many young people have become enthusiastic advocates of coffee. In China, the average annual coffee consumption per person is 4 cups, and even in big cities like Beijing and Shanghai, the annual coffee consumption per person is only 20 cups.

In Japan and Britain, everyone drinks a cup of coffee every day on average. Japan and Britain are both world-famous tea culture countries, and now they have developed into a huge coffee market. China, with its profound tea culture, has a vast potential for coffee consumption and is becoming the largest coffee consumption market in the world. In many large and medium-sized cities in China, the number of coffee professional places is increasing by about 30% every year. It is precisely because China's coffee market is in its infancy that the growth rate of coffee consumption in China is amazing, which means that great opportunities have arrived, which means that there are more opportunities and more room for profit return. China is expected to become the most potential coffee consumer in the world in the next few years.

Generally speaking, due to China's huge market and good growth prospects of coffee consumption, China occupies an important position in the overall strategy of expanding demand in the world coffee industry. Based on a lot of detailed market research, this industry report makes a detailed analysis of the background, market prospect, competition and store location of coffee shop chain industry in China, and accurately predicts the future development of coffee shop chain industry in China, mainly based on the basic information of National Bureau of Statistics, Ministry of Commerce, General Administration of Customs, International Franchise Association, International Coffee Association, China Chain Store Association, China Beverage Industry Association, China Industry Research Network and relevant newspapers and magazines at home and abroad.

At present, in China's coffee and beverage market, except for a few areas such as Shanghai, Guangzhou and Shenzhen, other coffee markets have yet to be developed. Yoyo milk coffee launched by Wahaha last year was mediocre, and the sales of Starbucks bottled coffee in supermarkets were not satisfactory. However, it is inferred that the development of coffee and beverages should be relatively fast in the next five years, and it should remain at around 30%.

Several major Japanese beverage brands have stepped up their coffee market offensive. Among them, Kirin used the brand extension to launch afternoon tea and Kirin coffee series. In addition, Coca-Cola's Georgian coffee, which is currently selling well in Japan, may also be introduced into the China market. Dai Jiashun, president of Coca-Cola Greater China, recently said that the company has been paying attention to the Chinese coffee market, but due to market competition, it is impossible to disclose the specific time to launch coffee drinks in China. In addition to the huge market potential, the high profit of coffee and beverage is also a major reason to attract enterprises to enter. A survey report on the food industry in JPMorgan Chase shows that coffee and tea have the highest profits in the global branded packaged food and beverage market, with a profit rate of about 20%.

Four. business condition

At present, the coffee market in Pudong New Area of Shanghai is not fierce, especially around the community, and there are no corresponding competitors and competitive pressures. Moreover, the location is particularly favorable, close to both commercial streets and residential areas, and the passenger flow and consumption capacity can be met.

Verb (abbreviation of verb) financial analysis

1, one-time fixed investment: 1 .8000 yuan (including: 1, transfer fee plus rent down payment110000 yuan, 20000 yuan for decoration, 30000 yuan for office expenses, 40000 yuan for miscellaneous expenses/kloc-)

2. The working capital and raw material reserve fund is 200,000 yuan.

3. Cost control (monthly): the rent is 20,000 yuan, the cost of material procurement is 50,000 yuan, and the salary of personnel is about 60,000 yuan. According to different salary levels, 65,438+00% salary cannot be advanced. Subtotal costs about 80,000 yuan per month, and others cost about 20,000 yuan. Average monthly turnover: 300,000 yuan.

4. Profitability (month): turnover-cost = operating profit, 300,000-230,000 = 70,000; Annual profit: 70,000×12 = 840,000 yuan.

5. Payback period: Payback period: 200,000/840,000 ≈ 3 years.

Intransitive verb financing plan

Borrow 50% of the registered capital from the bank and share the rest among the three shareholders. The term of office is two years. During this period, if the shareholders quit, they can only hold 15% of the shares after the sale.

Seven. risk control

All walks of life have their own risks, and coffee shops, as restaurants, also have certain risks in the process of spending with consumers, such as food poisoning and fire. So how to control the risk? First of all, food is tested to ensure the quality and safety of food; Second, strictly carry out the fire prevention system. There is also the transfer of risk. Coffee shops are insured, and even if there is any accident, the risk can be minimized.

Eight, the company's business strategy

The development direction of our coffee is to let most people around us know and understand our products and come in for consumption. To this end, we will:

High-quality coffee, in a coffee shop, the composition of coffee must be very strong. No matter what kind of coffee, if the price is too high, or the quality of coffee is poor, the ingredients are not complete enough, or the inventory of coffee is not enough, it will immediately affect the sales volume, and it will naturally be more difficult to increase regular customers. In the operation of cafes, we have to face the competition not only from various cafes in the region, but also from various shops, so the beauty of coffee has become the foundation of the success of shops.

As a whole strategy, goods also need continuous attention for cafes. All commodity-related activities, such as business planning, coffee purchasing, coffee development, inventory management, and even logistics commodity business, are closely related to the strengthening of the commodity power of coffee shops.

Quality service, the most direct, is that the service staff of cafes should have elegant posture when entertaining guests, and pay attention to clothing, makeup and other instruments; When receiving customers, you should have appropriate expressions and attitudes. All waiters should have rich knowledge of coffee, explain to customers in time, and have negotiation ability at the same time. In addition, we should make effective use of the decoration facilities, attractive and beautiful bar furnishings and store lighting in the store, and further strengthen the publicity effect of advertising media and provide various service facilities. Our goal is to cultivate loyal consumers in nearby stores.

Business Plan of Coffee Shop in 2020 (III) I. Career

Due to the increasing competition in society, people's work pressure is also increasing, and the heavy work every day makes people breathless. In the bustling metropolis, there are busy green figures everywhere. After busy green, people's spirit needs to relax, and people need a comfortable, elegant and quiet environment to wash away fatigue. Coffee shop is undoubtedly a good choice: special interior decoration, melodious music and quiet space create a warm and romantic atmosphere, which is conducive to tired people to relax themselves well. With the rapid development of economy, cafes are more popular with young friends. According to the economic situation of most people, the consumption of large-scale high-end cafes is too high, and if you go there often, it will lead to excessive burden, so high-end cafes are not suitable for the public. Then small coffee shops will become their first choice, the environment is not worse than that of high-grade coffee shops, and the consumption is lower than that of large coffee shops, so that they can meet the requirements of relaxation without exceeding their economic affordability.

Second, site selection

Small coffee shops should be opened near many companies, enterprises and schools. There are many people in downtown areas and the transportation is convenient. Although the coffee shop is a quiet place, the environment outside the store does not need to be too quiet, which can make people feel "looking for peace in the downtown area". Secondly, it is best to have a parking lot around the store to provide convenience for customers to park.

Third, decoration.

1. Store area: 100- 150 m2.

2. Interior decoration: The coffee shop is a quiet and warm place. People often invite several friends to sit together and chat and have a drink. In order to prevent the conversation between customers from being heard and disturbed by others, the store adopts a booth type, which divides the store into many compartments, separated by curtains and wooden boards, so that customers feel more secure and private, and they can do whatever they want when sitting inside. Each booth is decorated with different styles, so that customers of all ages can independently choose their favorite styles:

(1) simulation scene: ocean, desert, forest and grassland.

(2) Artistic conception: Western graffiti, China landscape, Chinese and foreign palaces.

(3) retro style. The booth has a small table and two back stools, which are mostly provided for couples. There is a long square table and small sofas on both sides on the middle-sized booth. There is a round table in the huge booth, and there are some high stools with backrest around the round table. The signboard of the cafe is cool and concise as far as possible, so it looks uncomplicated and has a lot of personality. Wooden doors can make the whole store look mysterious. The lights in the store are dim yellow, the music is melodious and ethereal, piano music or Chinese classical music.

Fourth, the members of the store.

Hire 4-5 people. 3 full-time employees and 2 part-time employees. Employees require uniform work clothes, be polite to customers and not argue with customers. Don't wear heavy make-up or exaggerated accessories at work, behave dignified and be able to communicate in standard and fluent Mandarin.

Verb (short for verb) target customer

Coffee shop customers have no restrictions, from children to adults to the elderly. But the main customers should still be white-collar workers in some schools and units or housewives.

Intransitive verb products

1, coffee, there are many kinds of coffee in the world, it is impossible to introduce all kinds, so choose some distinctive coffee that meets the public's taste. Blue mountain coffee is a popular coffee. Full-bodied, slightly sweet in bitterness, soft and smooth, slightly sour, stimulating taste. It's the best coffee. Mocha coffee is fragrant and charming, with unique sour taste and citrus flavor. Its uniqueness makes many people who have tasted it linger. Brazilian coffee, with strong sour taste and bitter taste, has a faint grass aroma in the middle, and the rest is comfortable and carefree to drink.

Latte coffee, concentrated coffee with high concentration of hot milk and foamed fresh milk, retains the faint aroma and sweetness of coffee and exudes a rich milk flavor, which is the favorite of many girls. Cappuccino, Italian espresso mixed with foamed milk and chocolate powder, is the most popular fancy coffee with charming aroma and elegant decoration. Now the most popular coffees in the world are espresso, cappuccino and latte milk coffee.

2. Simple meals

(1) European style: spaghetti with meat sauce, spaghetti with cream bacon, chicken noodles with pine nuts and green sauce, garlic-flavored pepper basil noodles, angel hair of white wine clams, seafood cuttlefish noodles, noodles with roasted meat sauce, seafood fried rice, paella, beef rice stewed with red wine; Fried steak with garlic sauce, fried filet mignon with vanilla cream, American grilled ribs, German pig's feet, Ribbon pork chops, French lamb chops, honey mustard chicken legs, rosemary roasted chicken legs, vanilla roasted salmon, fried bass, and white wine dill and snapper chops; Club sandwiches, cheese and ham can sing burgers and tuna muffins.

(2) Asian style: Hefengzhao cooking rice, apple curry beef rice, black pepper beef rice, prune braised pork rice, onion pork chop rice, pepper and salt pork chop rice, honey sauce pork chop rice, Tahang flavor three cups chicken rice, pepper diced chicken rice and Luohansu stewed rice; Japanese fried pork chop, fried salmon, braised lion's head, roasted chicken leg, douban fish fillet, sweet and sour fish, roasted tofu, seafood hotpot; Fried tofu, braised beef brisket pot, Shaoxing drunken chicken, Asian side dishes, kelp sprouts mixed with vinegar, cold spinach, cold celery, Kaiyang fried loofah, eight-treasure hot sauce, douban bitter gourd, cabbage rolls, baked thick eggs, eggplant fried with sauce, cucumber fried bean skin, and braised noodle wheel.

Seven. compete

This industry has reached a mature stage, but it is still developing. People's living standards are gradually improving, and the requirements for spiritual life are getting higher and higher. Most young people like the elegant and personalized environment of coffee shops and different flavors of coffee, so coffee shops will be a good development trend. According to my understanding of many cafes, most of them have similar decoration styles, so the bold dress of this cafe will be a bright spot among peers in the market. But I am not familiar with the products, so I need a professional master to train the members in the store.

Eight. investment

Facade fee (rent): 1500 yuan -2000 yuan/month. About 100 square meter. Interior decoration: around 80,000. Including cabinets, tables, stools, store decorations and so on. In-store equipment: about 654.38+ million. Including computers, cash registers, air conditioners, coffee machines, tableware and so on. Employee's salary: official chef: 2200-2700 yuan/month, waiter: 1200- 1500 yuan/month, part-time employee, according to the working days, the basic salary is 45 yuan/day, and 5 yuan's commission/day is added for those who perform well. Income statement: annual operating income: 250,000 years total operating cost: 654.38+10,000 years profit (including tax): 654.38+0.5 million yuan net profit: 654.38+0.245 million yuan investment payback period: 2-3 years. Growth and development.

When the store first opened, it was inevitable that there would be silence. At this time, you need some contacts to help you enliven the atmosphere. You can invite friends and relatives to come over and ask them to make more comments and suggestions. You can introduce some membership cards and distribute leaflets on the street to attract customers. The initial price of goods should be kept at the level of not losing money as far as possible, which can effectively expand business sources. After the business is on the road, the store will be decorated more perfectly, customers will be familiar with the store, and then slowly adjust the price of goods. As long as it is not advancing by leaps and bounds, the appropriate price adjustment can still be accepted by most people.