Does this niche tea brand have a better advertising copy?

Recently, a niche tea brand Baipu suddenly appeared in the advertising circle. Baipu's cultural concept is "Redefining, Tea and Life", which makes young people fall in love with drinking tea. Just attracted by its copy, a tea copy is so literary and fresh. Next, let's take a look at the specific content of this series of literary posters:

Poster copy

1. When there are five hairy crabs left,

He proposed throwing away all the time and sharing the rest equally.

Calm down. Boyfriends are not as warm as black tea.

You take an umbrella when it rains, but he takes a taxi without an umbrella.

Calm down. Boyfriends are not as warm as black tea.

He said, "It was so hot." He has a high fever, 38.5 degrees Celsius.

Calm down. Boyfriends are not as warm as black tea.

He got his coat back when you said it was not cold.

Calm down. Boyfriends are not as warm as black tea.

5. On that day of every month,

He will sigh at me, or be a man.

Calm down. Boyfriends are not as warm as black tea.

6. He said, "Ah! You lose weight, the barbecue is mine! "

Calm down. Boyfriends are not as warm as black tea.

Mobile website poster:

7. The more you soak, the more you like it

Xiaoqing orange in gastrodia elata producing area in Xinhui first line

Pu Shu Brown Mountain Palace

8. Girls' expectations

Yunnan Phnom Penh rose

Sweet and delicate scented tea

This series of tea copywriting, in the poster of characters, directly hits the pain point of female customers, and can't help but let girls in the same situation cause * * *. In mobile phone website posters, parallelism sentences are also used, such as "a little, ..., a little, ..." and "I am red, ..., I am red, ...", which are catchy, enhance the momentum and impress customers. This series of tea copywriting is aimed at young people and conforms to the tonality of the target population. Therefore, when writing a copy, you should know more about the target group and make the copy more spread!

Ye Xiaoyu copywriting, author of "New Media Copywriting and Communication", WeChat official account: Ye Xiaoyu Run Run (talkto520).