Advertisements with slogans

1 Kodak: String together every moment of life

[Appreciation] As the world's largest producer of photosensitive materials, Kodak's leading position in film production technology no longer needs to be described in words. Kodak is more for taking pictures, for a better life, and let people remember those happy moments in life. So please use Kodak film, which is exactly what Kodak wants.

Shan Ye Piano: Children who learn piano will not go bad.

[Appreciation] This is the most famous advertising language in Taiwan Province Province. It captures the parents' mentality and adopts an aggressive strategy, ignoring the advantages of piano. But to attract parents from the perspective that learning piano is conducive to children's physical and mental growth. This is really effective. My parents agree with Yamaha, so buying Yamaha's piano is the next step. Shan Ye is very clever in this respect.

Mike's coffee: Good things should be shared with good friends.

[Appreciation] This is the advertising slogan for Macmillan Coffee to enter the market in Taiwan Province Province. Because Nestle has firmly occupied the market in Taiwan Province Province and the advertising slogan has been deeply rooted in people's hearts, Macmillan had to start with emotion and combine coffee with friendship, winning the recognition of consumers in Taiwan Province Province, so Macmillan successfully entered the coffee market in Taiwan Province Province. When people see Macmillan coffee, they will think of the feeling of sharing it with their friends, which is really good.

4 remy martin XO: remy martin is open, and good things will come naturally.

[Appreciation] Noble remy martin is not enjoyed by ordinary people, so drinking remy martin XO will definitely have some different feelings, so remy martin gives you a hope that as long as you drink remy martin, something good will happen. With such auspicious "divination", who doesn't want to drink remy martin?

5 Deer Whiskey: If you are free, you will be everywhere.

[Appreciation] In the advertisement of deer brand whisky, the guy with deer head always looks leisurely, because he often drinks deer brand whisky, which is enough to make you envy. Enjoy deer whisky, and you will feel free. The power of attack is often more effective than accurate description.

6 Dove chocolate: creamy and silky.

The reason why [Appreciation] is classic lies in the psychological experience of "silky feeling". Silk can be used to describe the delicate and smooth feeling of chocolate, with high artistic conception and rich imagination. Make full use of associative feelings and exert the power of language to the extreme.

7 Coca-Cola: forever Coca-Cola, unique and delicious.

[Appreciation] In the carbonated beverage market, Coca-Cola is always a gesture of giving up, as if Coca-Cola is delicious. Although the slogan of Coca-Cola changes every few years, and many classic theme slogans have been handed down, it still takes the longest time and best represents the spiritual connotation of Coca-Cola.

8. Smoking is prohibited, even for Crown brand.

-Advertising words to promote Crown brand cigarettes.

[Appreciation] Cigarettes are toxic and harmful to the human body. Smoking should not be advocated and should be banned, but cigarettes are also a product and must be promoted. How to solve this contradiction? The advertising words of Crown brand cigarettes can be described as unique. Advertising words are only 12 words, but the content is very rich. It not only promoted the theme of smoking ban, but also achieved the effect of promoting and praising crown cigarettes. On the one hand, the propaganda is positive, and all cigarettes, including Crown brand, are prohibited, and the attitude is firm; On the other hand, actively promote sales. Although crown cigarettes are also banned, they are different after all. If you want to smoke, they are still crowns, which gives people great temptation. These two aspects are in harmony and unity in a short sentence.

Advertising takes advantage of people's psychological contrast, adopts counter-productive methods and uses popular and concise language, which has a strong artistic effect and leaves a deep impression on people.

9. Nothing was added, but water was added.

-Advertising words to promote milk powder

[Appreciation] Many advertisements often like to express the quality of their products with purity and truth. This milk powder advertisement also highlights the word "pure", but it cleverly avoids the familiar word "pure", but starts from the opposite side, starting from the specific production process, and expresses it in image language. The former sentence "no additive" indicates the purity of the product, and the latter sentence sharply uses "however", further indicating that the purity is not enough and there can be no moisture, which highlights the characteristics of "powder".

The language is concise and the word 12 is full of twists and turns. The text is simple, but the image is concrete. At first glance, this language is not surprising, but when you think about it, it is endless.

10, finally there will be a road and a Toyota.

-Advertising words promoting Toyota.

[Appreciation] This advertisement was successfully changed into an ancient poem "There is no way to solve doubts, and there is another village". The text is concise, but rich in connotation: first, it highlights high quality, and advertising words do not directly promote product quality, but show it through sales; Sales volume is not directly expressed by quantity, but indirectly expressed by road; Second, it shows that the car has strong adaptability. "Where there is a road, there must be a Toyota car", which means that no matter what the road is, Toyota cars can ride freely and freely. The third is to show strong self-confidence, two "must have", a firm tone, giving people a trustworthy feeling.

1 1, China Unicom: Love is a Chinese knot, connecting the four seas.

[Appreciation] The symbol of Unicom is the image of a Chinese knot, which is full of affinity in itself. Unicom naturally integrates its logo and brand name into the advertising language, achieving harmony and unity from appearance to spirit, which embodies the concept of enterprise spirit.

12, Fiyada: Once you have it, you have no choice.

[Appreciation] When people's quality of life reaches a certain level, watches are no longer a single purpose of watching time. Fiyta associates itself with identity with noble quality, which makes people feel more extraordinary temperament and exclusive respect after wearing Fiyta watches.

13, Li Ning: Keep the excitement for yourself.

[Appreciation] I'm afraid Li Ning is the best sporting goods in China. Sporting goods are the world of young people. There is neither a Nike superstar nor an international background of Reebok. Li Ning keeps beautiful things for herself, which is also in line with the mentality of teenagers. Who doesn't want something beautiful?

14, Delbis diamond-a diamond lasts forever, and a diamond lasts forever.

[Appreciation] Vividly wrote the excellent quality of the brand diamond, told the value of the diamond, and achieved the purpose of promoting people's business.

In addition, he also hinted at the meaning of customers buying diamonds, that is, hoping for eternity, and also euphemistically expressed this meaning, which made customers feel good and very emotional.

15, Zhongjing Liuwei Dihuang Pill-good medicine, good medicine.

[Appreciation] Exhausting Chinese charm! Reflect product characteristics and reveal universal truth.

16, Nokia-people-oriented technology

[Appreciation] It seems that "people-oriented technology" was not first put forward by Nokia, but the connotation of this sentence has been fully exerted. Facts have proved that Nokia can leap from a small brand to the first brand in the mobile phone market, and it is this concept that has been respected. From product development to talent management, it truly embodies the people-oriented concept. Therefore, this slogan is particularly powerful because it has written content.

17, Nike-just do it.

[Appreciation] Nike quickly became the first brand of sporting goods through a series of advertisements with the theme of just do it and the star effect of basketball star Jordan, and this slogan is in line with the mentality of the younger generation. Do it if you want to be different, as long as you act. However, with Jordan's retirement and the change of My Dream Come True. Nike's influence is gradually declining.

18, Volkswagen Beetle-think about it or small.

[Appreciation] In the 1960s, the American automobile market was dominated by large cars. When Volkswagen's Beetle first entered the United States, there was no market at all. Bernbach once again saved the public's Beetle, and put forward the concept of "seeing the big from the small", which changed the American concept with the power of advertising and made Americans realize the advantages of small cars. Since then, Volkswagen's small cars have been firmly in the forefront of the American auto market until Japanese cars entered the American market.

19, Coca-Cola-forever Coca-Cola, unique and delicious.

[Appreciation] In the carbonated beverage market, Coca-Cola is always a gesture of giving up, as if Coca-Cola is delicious. Although the slogan of Coca-Cola changes every few years, and many classic theme slogans have been handed down, it still takes the longest time and best represents the spiritual connotation of Coca-Cola.

20. Nestle coffee-delicious.

[Appreciation] This is the most familiar slogan and people's favorite slogan. Simple and meaningful, catchy, because heartfelt words can be blurted out, which is also its classic. So that when Nestle used huge sums of money to collect new advertising words around the world, it found that there was nothing more classic than this sentence, so it was kept forever.

2 1, M&M chocolate-only soluble in mouth, not in hand.

[Appreciation] This is the inspiration of the famous advertising master bernbach, which is a classic and has been passed down to this day. It not only embodies mergers and acquisitions; The unique USP of M chocolate sugar-coated packaging implies that M & amp； M chocolate is so delicious that we don't want to hold it in our hands. Stop.

22, Pepsi-Cola-the choice of a new generation

[Appreciation] In the competition with Coca-Cola, Pepsi finally found a breakthrough. They found the market from young people, positioned themselves as the new generation cola, invited the super singers that the new generation liked as their brand spokespersons, and finally won the favor of young people. A slogan clearly conveys the positioning of the brand and creates a market, which is indispensable.

23. Goldlion: A Man's World

[Appreciation] Goldlion's success lies not only in a good name, but also in its successful positioning. They positioned their products as successful and respectable men, persisted for many years, and finally became the boutique in men's wear. This slogan is like a dragon, with a clear picture, which accurately reflects the positioning and core value of Goldlion.

24. Sassoon Shampoo: My brilliance comes from your elegance.

[Appreciation] Sassoon is a rising star in P&G shampoo brand. They invited Vida, an internationally renowned hairdressing expert? Sassoon is the ambassador of his own brand image, using Vader? Take Sassoon's own name as the brand, so as to establish the image of professional shampoo and hair care, and "my brilliance comes from your elegant demeanor" has the sense of finishing touch.

25. Philip: Let's do better.

[Appreciation] Philip's achievements in the field of household appliances are obvious to all, and he has become the most profitable electrical appliance group among the top 500. However, in addition to constantly emphasizing his innovative technology in advertisements, Philip did not forget to say modestly, "Let's do better". This kind of gentle sales promotion seems to win the recognition of Chinese people more easily. No wonder Aido moved out an effective version of "We have been working hard."