How to write a soft article about the promotion of WeChat commercial products?

1, locate. The first thing to do in writing WeChat commercial promotion soft article is positioning. This word includes many contents, such as mastering knowledge, customer groups, platforms to be promoted and so on. Different products and different customer groups mean different promotion documents. The positioning must be correct, and you can find out the product copy style that suits you according to the characteristics of the product.

2. Features. The feature is what distinguishes it from other products. Products without features are not easily recognized by consumers, and naturally it is impossible to be selected and purchased. This feature may be the origin, the processing technology, the unique packaging or the story. In short, it should be distinguished from other products.

3. Determine the promotion direction. Wechat business promotion software is written and needs to be released to bring traffic. This requires you to decide what platform to send according to your actual situation, because this thing is not rigid, but if you do a free channel, you need to take the time to test it yourself. You can also pay if you have money.

4. Collect suggestions. Show it to friends or professionals after writing, ask them to give advice, find out the shortcomings and make up for their thoughtlessness.

5. Learn more. Develop the habit of reading at ordinary times. Cultivate your own design inspiration. You can consider learning painting, learning music and changing your way of thinking, which will also be helpful for copywriting.