Why dare to take the road that others have not taken?

There was a candy merchant who had his own candy factory and distribution department, but because of the small scale, the competition among the major manufacturers was fierce and the business was very depressed. If the status quo is not changed, the factory will face bankruptcy. Candy merchants can't sleep every night, but they still can't think of an effective way. One day, he really couldn't think of a good way, so he went out alone. Not far away, he saw a group of children playing games, so he went to watch and was immediately attracted.

The children are playing the game of "Lucky Sugar". The rule is: put some candy evenly in several pockets, one person will randomly put a "lucky candy" selected by everyone into one of the pockets, and then everyone will randomly choose a pocket and take out a candy. Whoever is lucky enough to get the "lucky candy" will enjoy the privilege, that is, he is the emperor, others are subjects, and everyone will take it.

At that time, the price of candy was only 1 cent. Candy merchants renamed their candy "Lucky" and used candy bags 1 cent as "lucky products". Anyone lucky enough to buy candy with coins can get the money inside for free. And put many cute little animal images in other candy bags as rewards. Subsequently, candy merchants began to advertise at all costs, put into production in large quantities, and slogan in newspapers and radio stations: "Open it, it's yours!" " Describing "lucky" candy can bring good luck and surprises to people. Sure enough, his candy was famous all over the country for a time because of its unique and novel methods and his children's psychology, and its sales volume also rose several hundred times rapidly. Just when "lucky" candy became popular, other candy merchants followed suit. Although sales have also increased, they can't compare with it. Soon, "Lucky" candy brought him great wealth and became the first person in the candy industry to eat crabs.

Although everyone takes a different path, everyone wants to succeed. Although some people become scientists and some become millionaires, most of them have experienced a rough life and even achieved nothing. Why is the difference so big? You may say that those scientists and inventors are geniuses and meet good opportunities, but have you found that all successful people are innovative people who know how to use their own thinking, take the road that others have not taken, and do things that others have not done? They know that if they can't lead others, but blindly follow others' footsteps, then they will always be "the second person to eat crabs."

Mr. Lu Xun once praised: "People who eat crabs for the first time are very admirable. They are not warriors. Who dares to eat? " With the advent of the information age, the competition in today's society is becoming more and more fierce, and innovative thinking has become a force leading fashion, trend and development in all walks of life. For example, teenagers who have just started their lives have innovative minds and dare to take risks, which is very important for changing their destiny and making themselves different. You may not have a prominent family background or a clever brain, but you are just an ordinary person among many people, but innovation does not require genius, as long as you have a unique vision to observe and discover what others have not seen; As long as you dare to think and do it, seize the flash of light in your mind, seize the rare opportunity, and dare to be the first crab, you have already succeeded halfway.