How to write the sense of extension in beauty salon?

How to write the sense of extension in beauty salon?

For people in the sales industry, customers are the most important. Without sales from customer sources, people can't meet the standards. People often write down their feelings after customer extension. Let's share how to write the extension of beauty salon customers.

Beauty salon 1 customer development activities, which only bring us customers? In fact, I thought so at first, until I really started this activity and saw different results from different shops and beauticians, I found that blogs actually brought us more than what we saw on the surface.

Tourist sources are only superficial. After seeing beauticians break through themselves through training and attending training, their shining eyes, I know, have begun to change. Everyone has many potential cells, but many people's potential cells are in a semi-sleep state. Usually give yourself too many so-called reasons and excuses, so that your mentality becomes grandiose. But when they face their true selves and take themselves seriously, everyone's ability is actually better than they think. People often live in the real world, but they always idealize themselves, which may make their hearts feel better, or they may directly satisfy their vanity, but in fact they hurt themselves unconsciously!

What did the store get at this time? You can know more clearly what's wrong with your store, who is doing the results, who is doing the tasks and who is muddling along. The proprietress of the store will see clearly, just to see if the shopkeeper is willing to face the problem sincerely, or to find some reasonable excuses or reasons to anesthetize himself. As the saying goes, if you pay a little, you will take fewer detours if you are short-sighted. If you are angry, it will be of great help to the store and you can be more clear about your development direction.

So, this activity is really a magic mirror. How do you usually treat your guests? This activity will show the results rudely. Whether we accept it or not, the realistic result will be in front of you.

The beautician knows better that every guest's hard-won work will pay more efforts and efforts in the future!

Of course, after seeing the results of the activities, some people will be unwilling to accept this reality. They are unwilling to face such a result. They don't believe that this is the result and effort of our usual work. I can only say that this is sad and regrettable. This mentality will determine her future development, and her thinking will determine her way out. I hope she can come out and face it bravely. You know, sometimes our disdain and pride, our lofty is often a stumbling block to our success. We just hope that every choice and decision in the future will not be regretted, and we will not always be lost by the illusion of life. . .

There has always been a worry about how to write 2, that is, learning marketing skills is not that difficult. It's getting clearer now. I thank the teacher for his efforts. Even if I am alone in the store now, I am not confused, and I feel growing every day.

Although there is no deal today, I have tried my best to do an interview. Even if there is a mistake, I have been doing it. Tomorrow will be a beautiful day, and I will continue. Thank you for your guidance.

Today's topic outline is an in-depth analysis around the marketing eight diagrams.

First of all: customer orientation, portrait for customers, let us find the target and direction faster, just like a sniper, fast, accurate and ruthless.

Third, how to interview customers, and the classification of interview types and contents.

The teacher's analysis method makes people with low education and stupid thoughts make rapid progress, which is really useful. Now I know what to do every day. After studying this course, I want to learn how to train excellent shop assistants quickly. Even if I am alone, I am full of energy.

Through today's wonderful teacher's explanation, I realized a lot, and I also realized that I still have many shortcomings, and there are still many places to grow and learn.

Today, the teacher explained several important points of marketing in detail, such as market research, customer orientation, customer identification and so on. It is also very important to illustrate the concrete application of four dimensions and four points of copywriting through examples.

Through today's course, I also have a clearer goal direction and some areas that need to be improved in the future:

1, defining customer orientation (in more detail)

2. You can't define the pain points of customers in general and find the most critical pain points that need to be solved at the moment.

3. Make good use of push-up and push-down technology and the relationship between the four dimensions to make a deal with customers.

4. Writing a copy should clearly reflect four points.

5. Interview the lost customers.

The secret of how to write three guests is: "the easiest way to make money!" " "Now that the standard of living has improved, everyone is not worried about food and clothing, but more about pursuing a quality of life. In such an environment, who can make the best money?

Needless to say, everyone should understand that women and children earn the most money because everyone, especially women, loves beauty.

Children are the apple of a family's eye, and parents and even grandparents are very willing to spend money for them.

Indeed, women pay the most attention to their appearance and figure, and spend a lot of money on beautiful issues at all costs. And a beauty salon that can make them look radiant and younger has become their best choice.

No matter how excellent the beauty technology is, it seems that the sincerity of serving customers and the experience and feelings given to customers are far more touching than technology.

Below, we make a concrete analysis on how to develop and attract customers.

First, unique service features.

Create conditions to retain customers. According to the survey, at present, more than 80% of customers in beauty salons are women, and more than 80% of them are married housewives and white-collar workers over 30 years old.

Why do they like to go to beauty salons? Is it the pursuit of fashion, natural beauty or vanity? Understand the customer's psychology and know yourself and yourself.

When customers are asked why they come to beauty salons, the answers they get are nothing more than: beauty salons are more professional, with better results, troublesome to do nursing at home, well-equipped beauty salons, good service and good environment, and they can learn a lot of beauty knowledge and relax.

Therefore, beauty salons can provide targeted services for customers. First of all, in the decoration design, it should be warm and generous, with elegant environment and charming atmosphere, which makes people feel relaxed and happy as soon as they come in.

Secondly, the service must be professional, and choose products with high credibility or popularity to serve customers; In addition, we should strengthen the training of beauticians' professional knowledge, introduce updated equipment, keep pace with the times, pay more attention to industry trends and launch new projects in time. Only in this way can we have more chips to attract customers.

Second, vigorously promote.

Diversified publicity channels, using all available publicity means, can no longer rely on a single publicity method to obtain customers. Modern society is an era of Internet, and making good use of the Internet is the premise for the future development of beauty salons.

Before most customers set foot in beauty salons, almost all the concepts came from publicity, so it is very necessary to advertise in time.

In the past, the way of publicity was to distribute leaflets. Some people may say that it is still useful to distribute leaflets now, so I will tell you here that it is useful. The key is how to design your leaflets, and then the distribution of leaflets must be targeted.

Lock in the consumer groups, talk about publicity strategies, and persuade customers to instill the information of beauty salons, so as to impress people and make customers subconsciously have an impulse to experience. We don't over-advertise, we just want quantity, not quality, we just want perfection and spend the least money to do the most effective thing.

The second is the use of online publicity, which can be divided into soft text propaganda, advertising propaganda, event propaganda, activity propaganda and so on. Then there is offline publicity, such as press conference publicity, offline activities publicity, free experience publicity and so on.

Use promotions and new projects to stimulate customers' consumption. Effective promotions can stimulate customers' consumption. Beauty salons can make attractive promotion plans according to the peak sales season, such as store celebrations, New Year's Day, Spring Festival, Valentine's Day, May Day and National Day.

Third, customer care.

Tell the artist a true story and everyone will understand. My wife likes beauty. Before she was far from home, she opened a new store near our home. At that time, she just didn't want to go that far, so she went to this new store.

Store decoration is also general, but very warm, because it is often done, saving a lot of procedures. My wife is a person who loves talking and laughing. In the process of beauty treatment, the beautician will talk to my wife until the end, and then she will leave.

But a few days later, this beautician called my wife and told me to stay at home and send her something. Generally speaking, she can understand what it means, and my wife politely refused.

As this beautician may have guessed, just knowing that it is normal not to go home, she made an appointment for my wife and stressed that she must go. My wife couldn't say anything more, so she went.

Upon arrival, she exchanged pleasantries. She handed my wife several packets of Chinese medicine in her hand. My wife was puzzled, and the beautician said what she wanted.

She said it was a medicine for low back pain. Last time I gave you a beauty treatment, you mentioned that you would have low back pain every season. My uncle is a Chinese medicine doctor and has some research on treating this disease. I told him about your situation and asked him to prescribe some medicine for you. Try it first!

If it works, I'll ask my uncle to prescribe some pairs for you. I hope it works for you, and it won't hurt your back again. Then we chatted for a while and went home separately.

Since then, my wife and this beautician have become good friends. Now I only go to this one for beauty treatment, not to mention whether it is effective or not (in fact, the effect is very good, and now it doesn't hurt). This is worthy of recognition. Therefore, we must have a good grasp of chatting with customers, not just for the sake of chatting. We should filter out useful information in the process of chatting and take good care of our customers.

Then don't forget the client's birthday. Many successful beauty salons will send warm wishes to their customers on their birthdays, and at the same time give them a free care or a product suitable for her. Through these, we can achieve unexpected results.