How to write advertising copy planning

How to write advertising copy planning

Advertising is a combination of art and science, and advertising words often play the role of finishing touch in advertising planning. Now some types of creative planning are listed as follows:

Advertising planning metaphor

Take a certain interest as a metaphor for intimacy. Such as toothpaste advertising words:? Twice a day, and once before the date? .

Irony in advertising planning

It is often more impressive to tell the product characteristics skillfully with irony. Such as: toothbrush advertising words:? Not a penny? ; Typed advertisement:? No fighting, no strangers? .

Comprehensive advertising planning

What is the so-called comprehensive type? Homogenization? In a word, display enterprises. For example:? The service company is here? Your demand is our pursuit? For advertising words.

Types of advertising planning suggestions

That is, it is not directly said, but implied in indirect language. For example, Gillette blades:? Give you a refreshing morning? .

Pun type of advertising planning

Pun, not only tells the product, but also has profound meaning. Like a watch shop? Good looks, love at first sight? For advertising words, it won the love of couples.

Early warning types of advertising planning

With what? Horizontal? Words warn consumers and give them unexpected surprises. There is an advertisement for skin cream: Do I have to use it after I am 20 years old? .

Economic advertising planning

Emphasize economy in time or money. ? The speed of the plane, the price of the truck? . If you want to fly, of course you will choose this airline. ? Double the effect and halve the price? Of course, such a cleaner will also be very popular.

Emotional ad planning

Talk to consumers with lingering and relaxed words. There is a coffee shop. Drop in sometime? Although it was only a faint sentence, it touched many people's hearts.

The rhythm of advertising planning

A poetic rhythm is easy to read and remember. For example, the advertising words of Gu Jing Winery:? When weddings, funerals and happy events meet, wine meets bosom friends? .

Types of humor in advertising planning

Advertise with humorous sentences to make people accept products happily. For example, pesticide advertisements: Really fierce? ; Beriberi potion advertisement:? Don't let your feet regenerate? Gas? ; Electric fan advertisement:? My reputation is blown out? .

But a good advertising planning company will effectively use the above skills when planning and designing advertising words creatively, so that people can be more familiar with the importance of creativity in advertising!

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