The answer tea of online celebrity milk tea, which was once popular in Tik Tok, is not mentioned now.

Recently, a black tea on the Internet, the answer tea became popular. From the opening date of 20 18, 14 to the closing date of 13, 237 franchisees were successfully signed in just two months, which was somewhat unexpected for coco and xicha. Answer: A cup of tea that can be used for divination. Write down the question quietly on the waist cover of the answer tea. When you open the tea cover, the answer will emerge on it. Would you believe me if I told you that the tea advertisement didn't cost you a penny? ?

Different from the brand marketing strategies of online black tea in the past: loving tea, burying tea and so on. Answer tea successfully uses curiosity. Let's uncover the reason why the answer tea is popular in the circle of friends. ? Is there a consumer's "answer" in tea? According to the news on the Internet, in pursuit of "truth", the R&D team kept trying to figure out young people's ever-changing freshness and interactive entertainment needs, wandered around major communities and forums, and finally found a bunch of answers to their concerns. ? When it comes to answering tea, people can't help but think of Keigo Higashino's Worry-Free Grocery Store: "After so many years of inquiry, I gradually understand one thing. Many times, people who consult already have the answer in their hearts, and they just want to make sure that their decision is right. " ?

In the traditional impression, consumers and businesses are just buying and selling relationships. The original tea was bought and left, but now there is a kind of milk tea like a bosom sister: answer tea. ? Different from the traditional drinks on the market, the highlight of answering tea lies in "answering questions". The moment the tea lid is opened, there is a strong sense of participation, ceremony and story. ? Without Tik Tok, there would be no "Internet celebrities". Tea is made by Gu Tiefeng, but its fame depends entirely on Tik Tok. The first phase of Answer Tea was opened in wanda plaza, Zhengzhou on June 65438+1October 65438+April. In just two months, we have won more than 200 franchisees, and more than 20 short videos have won 1 more than ten thousand praises in Tik Tok.

Nowadays, the names of social platforms are mainly post-80s and post-90s. For such netizens, curiosity and sharing have become their hobbies. The idea of tea divination has attracted many netizens to watch. Topical degree, content and differentiation are the core competitiveness of answering tea. In the marketing era of "content is king", the answer tea with its own text content has certain communication factors.

In recent years, due to the low investment cost, the tea industry has become the first choice for many small entrepreneurs. In the past few years, tea that likes tea, funeral tea and milk snow tea has become popular on social networks by queuing economy. It is also common to queue for an hour for a cup of milk tea. Looking back at those online black teas, there seems to be no news. ...