Why have WeChat merchants been sending "WeChat Lottery" to drain and promote recently?

Recently, I brushed my circle of friends and saw many small partners of WeChat business using WeChat applet for marketing activities. Among them, a friend who does WeChat business sells shoes. A shoe lottery of Air Force One attracted more than 60,000 people, which was very popular.

In fact, lottery marketing is not a new marketing game. In the past, WeChat business used to make people like friends, and then randomly selected the first few favorite people to send red envelopes.

But now, after deeply understanding the marketing game of WeChat applet lottery, we find that WeChat lottery should be the most suitable marketing game for our WeChat business.

First of all: WeChat applet lottery, you can use the goods you sell as prizes. The applet supports the fifth prize at most, and can put five commodities on it (or put coupons for its own commodities), and can set exquisite prize photos, lottery descriptions and graphic introduction of commodities.

Second, the WeChat applet lottery is a lottery through the service notice provided by the official WeChat, and the lottery situation is made public on time, so that users participating in the lottery can receive the lottery notice on WeChat at the first time, which is convenient for everyone to continue to transform and promote after the lottery.

Third, the WeChat applet lottery can set sponsor information, which is convenient for customers who participate in the lottery to add their own WeChat, and turn the users who participate in the lottery into their own WeChat friends to the greatest extent, so as to prepare for the subsequent circle of friends marketing.

Fourth, and most importantly, the current WeChat applet lottery supports the lottery auxiliary function, and customers who participate in the lottery can share the lottery with others, which can improve their winning rate. In this way, customers who participate in the lottery will spontaneously share the lottery and improve the communication effect of the lottery.

Finally, I would like to share with you my usual lottery tool, which is called "activity lottery". Open the WeChat applet and directly search for "activity lottery" to find it.

Explain why you chose the activity lottery tool.

(1) is rich in functions.

(2) All functions are free to use.

(3) More than 60 million people use it, and the most used lottery tools on WeChat are basically used by friends in WeChat business, which is relatively stable and reliable.