Please explain the function and type of advertising copy title. There are always some advertisements in life that are novel, unique and creative.

The functions and types of advertising copy titles are as expensive as digital titles, digital titles, revealing titles, warning titles, questioning titles and flexible use of online buzzwords.

1, digital title

The advantages of digital headlines are straightforward and simple, people are more sensitive to numbers, and it is easier to intuitively feel the core of the copy, leaving a deeper impression, and at the same time making the soft text more convincing and credible.

2, digital title

Borrowing celebrities, stars, online celebrities, hit dramas, hit variety shows, etc. is this logic. As long as you can get involved, you can get a ride in the traffic. At the same time, following the trend is free after all, so there will inevitably be too many hot spots. Therefore, we must also have a posture and level. Forcibly picking up and pulling will only make readers feel cheated and even disappointed.

How to accept hot spots and naturally transfer to the information you want to convey requires an accurate starting point on the one hand and a mature ability to control words on the other.

3. Revealing secrets and warning headlines

This kind of title can satisfy people's curiosity and prying desire, attract clicks, such as exposing black industry, industry secrets and celebrity gossip, warning people of improper operations such as health care, health preservation, fitness, maintenance and parenting, and also allowing users to click and watch in panic.

4. Title of the question

This title is suitable for SEO optimization, which is convenient for users to search and view, and it can bring high exposure.

5. Flexible use of online buzzwords

Flexible use and adaptation of online buzzwords can increase the interest index of titles and quickly attract the attention of netizens. Proper use is also a smart way, lively, fashionable and attractive.