Regulations on the release of real estate advertisements

Article 1 In publishing real estate advertisements, we shall abide by the Advertising Law of People's Republic of China (PRC) (hereinafter referred to as the Advertising Law), the Urban Real Estate Management Law of People's Republic of China (PRC), the Land Management Law of the People's Republic of China and relevant state regulations. Article 2 The term "real estate advertisements" as mentioned in these Provisions refers to the advertisements of real estate projects such as pre-sale, pre-lease, sale, lease and project transfer introduced by real estate development enterprises, real estate obligees and real estate intermediary service agencies.

These Provisions shall not apply to advertisements for selling houses, renting houses and changing houses by private and non-operating residents. Article 3 Real estate advertisements must be truthful, lawful, scientific and accurate, and shall not deceive or mislead consumers. Article 4 Real estate advertisements and housing information shall be true, and indicate the construction area or interior construction area, and shall not contain the following contents:

(1) Commitment of appreciation or return on investment;

(two) the location of the project is expressed by the time required for the project to reach a specific reference;

(three) in violation of the provisions of the state on price management;

(four) misleading propaganda on transportation, commerce, cultural and educational facilities and other municipal conditions under planning or construction. Article 5 No real estate advertisement may be published under any of the following circumstances:

(a) development and construction in the land that has not obtained the right to use state-owned land according to law;

(2) Building on collectively owned land that has not been requisitioned by the state;

(three) the judicial organs and administrative organs have ruled or decided to seal up or restrict the real estate rights in other forms according to law;

(four) the pre-sale of real estate, but did not obtain the pre-sale permit of the project;

(five) the ownership is controversial;

(six) in violation of the relevant provisions of the state;

(seven) do not meet the quality standards of the project, and the experience is unqualified;

(8) Other circumstances prohibited by laws and administrative regulations. Article 6 To publish a real estate advertisement, the following authentic, legal and effective corresponding documents shall be provided:

(1) Business licenses or other subject qualification certificates of real estate development enterprises, real estate obligees and real estate intermediary service institutions;

(two) the qualification certificate of real estate development enterprise issued by the competent department of construction;

(three) the certificate of land use right issued by the competent department of land;

(four) the project completion acceptance certificate;

(five) to publish advertisements for pre-sale and sales of real estate projects, it shall have the pre-sale and sales license issued by the construction department of the local government; Rental, project transfer advertising, there should be corresponding proof of property rights;

(6) When an intermediary agency publishes an advertisement for a real estate project it represents, it shall provide a certificate of entrustment from the owner;

(seven) other documents to confirm the authenticity of the advertising content. Seventh real estate pre-sale, sales advertising, must specify the following items:

(a) the name of the development enterprise;

(2) If the intermediary service agency sells, indicate the name of the agency;

(three) the book number of the pre-sale or sales license.

If the advertisement only introduces the name of the real estate project, there is no need to indicate the above matters. Article 8 Real estate advertisements shall not contain feudal superstitions such as geomantic omen and divination, and the description and rendering of projects shall not violate good social customs. Article 9 Where the ownership or use right is involved in real estate advertisements, the basic unit of ownership or use right should be a complete production and living space with practical significance. Article 10 If the price is clearly stated in real estate advertisements, it shall be clearly stated as the actual sales price and the effective period of the price. Eleventh real estate advertising project location map, should be accurate, clear and appropriate proportion. Twelfth real estate advertising involves transportation, commerce, cultural and educational facilities and other municipal conditions and other planning or construction, it should be indicated in the advertisement. Thirteenth real estate advertisements involving internal structure, decoration, should be true and accurate. Fourteenth real estate advertisements shall not use the image and environment of other projects as the effect of this project. Fifteenth real estate advertising using architectural design renderings or model photos, should be indicated in the advertisement. Article 16 Financing or disguised financing shall not appear in real estate advertisements. Seventeenth real estate advertisements involving loan services, it shall specify the name of the bank providing loans, loan amount and term. Eighteenth real estate advertisements shall not contain advertisers' promises on matters such as household registration, employment and further education. Nineteenth real estate advertisements involving property management content shall comply with the relevant provisions of the state; If the content of unrealized property management is involved, it shall be indicated in the advertisement. Twentieth real estate advertising involves real estate price evaluation, it should indicate the evaluation unit, appraiser and evaluation time; The use of other data, statistical data, abstracts and quotations shall be true and accurate, and the source shall be indicated. Twenty-first advertisements that violate these measures shall be punished in accordance with the provisions of the Advertising Law and other laws and regulations. If there are no provisions in laws and regulations, the responsible advertisers, advertising agents and publishers shall be fined less than 3 times the illegal income but not more than 30 thousand yuan; No illegal income, a fine of ten thousand yuan.