World-famous classic advertising language

Good advertising language is the eye of the brand, which is of unusual significance for people to understand the brand connotation and establish brand loyalty. This article is the complete works of my classic advertising language. Welcome to read it for reference.

Nestle Coffee: It's delicious.

Is the most familiar slogan, but also the favorite slogan. Simple and meaningful, catchy, because heartfelt words can be blurted out, which is also its classic. So that when Nestle used huge sums of money to collect new advertising words around the world, it found that there was nothing more classic than this sentence, so it was kept forever.

M & ampm chocolate: only soluble in the mouth, not in the hands.

This is the inspiration of the famous advertising master bernbach, which is a classic and has been passed down to this day. It not only embodies mergers and acquisitions; The unique USP of M chocolate sugar-coated packaging implies that M & amp； M chocolate is so delicious that we don't want to hold it in our hands. Stop.

Pepsi: the choice of a new generation

In the competition with Coca-Cola, Pepsi finally found a breakthrough. They found the market from young people, positioned themselves as the new generation cola, invited the super singers that the new generation liked as their brand spokespersons, and finally won the favor of young people. A slogan clearly conveyed the positioning of the brand, created the market and made great contributions.

Volkswagen Beetle: It's better to think small.

In the 1960s, the American automobile market was dominated by large cars. When Volkswagen's Beetle first entered the United States, there was no market at all. Bernbach once again saved Volkswagen's Beetle, and proposed? Think small? The idea of using the power of advertising has changed Americans' ideas and made them realize the advantages of small cars. Since then, Volkswagen's small cars have been firmly in the forefront of the American auto market until Japanese cars entered the American market.

Nike: Just do it.

Nike quickly became the first brand of sporting goods through a series of advertisements with the theme of just do it and the star effect of basketball star Jordan. This slogan is in line with the mentality of the younger generation. Just do it, as long as you are different, as long as you act. However, with Jordan's retirement, has just do changed? I dreamed. ? Nike's influence is gradually declining.

Nokia: People-oriented Technology

? People-oriented technology? It seems that Nokia did not put it forward at first, but it took the meaning of this sentence to the extreme. Facts have proved that Nokia can become the first brand in the mobile phone market from a small brand precisely because it respects this concept and truly embodies the people-oriented concept from product research and development to talent management. Therefore, the slogan is particularly powerful because it has the essence of words.

De Beers Diamonds: Diamonds last forever, and one lasts forever.

Facts have proved that the classic advertising language is always a combination of rich connotations and beautiful sentences. This slogan of De Beers Diamond not only tells the true value of diamond, but also raises the value of love to a high enough level from another level, making it easy to associate diamond with love. This is indeed the most wonderful feeling.

McBride coffee: Didi is fragrant, but the meaning is still unfinished.

As the second largest coffee brand in the world, Maxwell's advertising language is a language classic. Unlike Nestle, McBride has a better sensory experience. Although it is not as straightforward as Nestle's, it conforms to the artistic conception when tasting coffee. At the same time, the mellow taste of McBride coffee is closely combined with the inner feelings, which can stand the test.

IBM: a universal solution

When Blue Giant's business is in a trough, this provocative slogan is put forward, not only hoping to become a veritable multinational enterprise, but also hoping to truly become a one-stop solution enterprise for the high-tech electronics field. In the era of e-commerce, IBM is realizing this role and playing the role of e-commerce solution provider.

Kodak: String together every moment of life.

As the world's largest producer of photosensitive materials, Kodak's leading position in film production technology no longer needs to be described in words. Kodak will connect taking photos with a better life and let people remember those happy moments in life, so please use Kodak film, which is exactly what Kodak wants.

Shan Ye Piano: Children who learn piano will not go bad.

This is the most famous advertising language in Taiwan Province Province. It captures the parents' mentality and adopts the strategy of attacking the heart, not talking about the advantages of the piano. But to attract parents from the perspective that learning piano is conducive to children's physical and mental growth. This is really effective. My parents agree with Yamaha, so buying Yamaha's piano is the next step. Shan Ye is very clever in this respect.

McBride Coffee: Good things should be shared with good friends.

This is the slogan for Macmillan Coffee to enter the market in Taiwan Province Province. Because Nestle has firmly occupied the market in Taiwan Province Province, and the slogan has been deeply rooted in people's hearts, Macmillan had to start with emotion and combine coffee with friendship, winning the recognition of consumers in Taiwan Province Province, so Macmillan successfully entered the coffee market in Taiwan Province Province. When people see Macmillan coffee, they will think of the feeling of sharing it with their friends, which is really good.

Remy martin XO: As soon as remy martin opens up, good things will come naturally.

Noble remy martin is not enjoyed by ordinary people, so drinking remy martin XO will definitely have some different feelings, so remy martin gives you a hope that as long as you drink remy martin, something good will happen. So lucky? Divination? Who doesn't want to drink remy martin?

Deer Whiskey: If you are free, you will be everywhere.

In the advertisement of deer whisky, the guy with deer head always looks graceful, because he often drinks deer whisky, and that feeling is enough to make you envy. Enjoy deer whisky, and you will feel comfortable. The power of attack is often more effective than accurate description.

Big dove chocolate: creamy and silky.

What makes it a classic? Silky feeling? Psychological experience. Silk can be used to describe the delicate and smooth feeling of chocolate, with high artistic conception and rich imagination. Make full use of synaesthesia and bring the power of language into full play.

Coca-Cola: forever Coca-Cola, unique and delicious.

In the carbonated beverage market, Coca-Cola is always a gesture of giving up, as if Coca-Cola is delicious. Although the slogan of Coca-Cola changes every few years, and many classic theme slogans have been handed down, it still takes the longest time and best represents the spiritual connotation of Coca-Cola.

—— The above is taken from Shanxi Xinhuanet.

Haier: Haier, made in China.

Domestic household appliances have always been regarded as cheap and good, and even if they are exported, they are rarely made into domestic brands. Haier made a decisive move when the home appliance industry in China became mature? Made in China? Flag, enhance national pride. As far as the advertising language itself is concerned, what is the beauty? Made it? In fact, concise and powerful, full of confidence.

Changhong: It is our duty to serve the country through industry and revitalize the nation.

Changhong, as a banner of national industry, has great courage and boldness to undertake the responsibility of national prosperity when the color TV industry in China is gradually maturing. Nowadays, after several price reductions, the market for imported brands has become very small. This slogan is the spiritual totem of Changhong.

China Unicom: Love is a Chinese knot, and Unicom is universal.

The symbol of Unicom is the image of a Chinese knot, which itself is full of affinity. Unicom naturally integrates its logo and brand name into the advertising language, achieving harmony and unity from appearance to spirit, which embodies the spiritual concept of the enterprise.

Business communication: technology makes you more relaxed.

What does easy-to-use business communication mean? Technology makes you more relaxed? . With the overwhelming advertising, BusinessCom has created a market.

Fiyada: Once you have it, you have no choice.

When people's quality of life reaches a certain level, watches are no longer used for such a single purpose as watching time. Fiyta associates itself with identity with noble quality, which makes people feel more extraordinary temperament and exclusive respect after wearing Fiyta watches.

Li Ning: Keep the beautiful things for yourself.

I'm afraid the best sporting goods in China are not? Li Ning? Not others, exactly. Sporting goods are the world of young people. There is neither a Nike superstar nor an international background of Reebok. Li ning's Keep the excitement to yourself? But it is also in line with the mentality of teenagers. Who doesn't want to be wonderful?

Master Kong: Delicious and visible.

Taiwan Province brand made a fortune in Chinese mainland, is this the standard? Flowers in the wall, red outside the wall? It is not easy for an ordinary instant noodle to make delicious food visible.

Changyu: legendary quality, a hundred years of Changyu

When imported red wine swarmed into the China market, domestic red wine represented by Changyu was not repelled, but enriched the connotation of wine culture by shaping Changyu's century-old brand image, making a national time-honored enterprise with legendary quality stand firm.

Xinfei refrigerator: Xinfei advertisement is better than Xinfei refrigerator.

This advertisement caused controversy. Linguistic academics, advertising critics and competitors all joined the discussion, for better or worse. Xinfei has nothing to do with it anyway. Advertising can attract such extensive attention, after all, it is successful, and the popularity of Xinfei has increased.

Confucian wine: Confucian wine makes people homesick.

1995 is the most striking advertisement of Ji Wang's Confucius Family Wine, which skillfully grafted the popularity of Beijingers in new york into their own advertisements, while Ji Wang and? Thousands of times? Become the biggest memory point, but people also remember it? The wine in Confucius' house makes people homesick? This slogan is full of the national feelings of the people of China.

Runxun Communication: Call on the whole world to respond.

Runxun is an enterprise that pays more attention to brand image building in the communication industry. Their advertisements are always big. Playing the prince in the bonfire? This article is Runxun's masterpiece, which embodies the majestic spirit of the enterprise.

Shanghai Buick: Contemporary Spirit, Contemporary Automobile

Until GM Buick entered China, the history that China could only introduce foreign outdated models ended. GM Buick is the first contemporary model, and both the model and the advertising image reflect the style of contemporary cars. Not containing a drop of water may be the embodiment of Buick's contemporary spirit.

Aoni shampoo: black hair, made in China.

When the national brands in the shampoo market are swallowed up one by one, only Chongqing Aoni is still standing, which has the momentum to launch an impact on international brands. Black hair, made in China? It is self-confidence and confidence in domestic products.

Chundu ham sausage: Chundu has entered thousands of households, and guests and friends are all over the world.

Remember that dancing sausage? At that time, Chundu ham sausage was the darling of TV, and this slogan was full of enthusiasm and warmth.

Shufujia: promoting the health of the whole family

Procter & gamble's advertisements are never ostentatious, but real, which is a model of effective advertising. Shu is no exception. He was the first person to put forward the concept of sterilization. Promote the health of the whole family? The slogan is also very real.

Nongfu Spring: Nongfu Spring is a little sweet.

It's never too much for Nongfu Spring to start its brand with a slogan. Without this slogan, there will be no success of advertising, and the long-term accumulation of brands can not be separated from the role of this slogan. Look at bottled water from another angle and understand it in a different way of thinking, and you will find the difference, and then it is not difficult to shape your brand personality.

Powerful: 27 layers of purification

This is perhaps the most classic rational appeal advertisement in contemporary China. Its unique USP and single theme are impressive. Although? Cleaning the 27th floor? It is not a unique concept, but Robust was the first to put forward it, and took this concept to the extreme, forming an exclusive brand concept.

Sanyuan Beauty Cream: It's good to be a woman.

It is difficult to advertise women's products, mainly because it is difficult to grasp women's mentality. What's the big deal? Arrive? It's good to be a woman, right? Creativity is unique, not only the functional appeal is in place, but also the advertising language is concise and accurate, which makes people understand, especially women.

-Excerpt from: China Youth Daily