What is the key to the development of beauty salons?

The operation of beauty salons mainly depends on three factors: store image, hospitality service and beauty technology, which is also the basic basis for the beauty industry to open up customers. This paper briefly introduces how beauty salons attract customers from ten aspects.

The first trick: always go outside the store to consult customers sooner or later.

Professional consultants are often invited to consult the special products outside the store for free, and printed brochures can achieve good results with less money. It is not uncommon for customers to queue up with newly purchased instruments or products from Dot mole and Spot.

The second measure: reward the beautician who sent the bill.

Send orders in a planned and organized way, develop training and distribution technology, guide and track the whole process, be sure to write the beautician's number on the feeling card, carefully register the customers who send orders and write down the number, and reward the beautician 5 ~ 10 yuan for spending or not.

The third measure: Clever joint promotion with famous stores.

We can cooperate with the owners of surrounding beauty salons or other reputable industries, such as hotels, clothing stores, shopping malls, supermarkets, etc., to achieve the goal of resource sharing and win-win cooperation. Pay attention to communication. Talk about partners who can bring new customers to each other, improve their performance and popularity, and form strategic alliances.

The fourth measure: catching classic big-name advertisements for free is the most conspicuous.

Advertise in newspapers, TV or stores. Looking for 10 people as free trial customers plays an advertising role and is suitable for the promotion of special projects.

The beauty salon is in the community. Donate a newspaper column to the property or neighborhood Committee at the door. Newspaper money is your advertising fee.

The fifth measure: employees with welfare relatives and friends rank first.

Give the beautician a fitness card and bring a business card. Soon, Ms Amy, who has money and leisure, will come to the store to experience it. Give the beautician a free monthly card every month, and she will give it to her friends or her old customers.

The sixth measure: provide psychological and feng shui consultation.

Women like to ask about their future. Nine times out of ten, they believe in divination and ask for it. Find a "fortune teller" who understands women's psychology and provide a consulting platform. When customers get psychological help, beauty salons will naturally make money and retain new and old customers.

The seventh trick: recipes don't cost money, and customers are sweet.

Go to Xinhua Bookstore to buy some books, copy down the beauty recipes, let customers go home to do it, and do both internal and external repairs.

The eighth measure: experts sit in the clinic and customers can rest assured.

Carry out large-scale free clinic activities (face-to-face and hand-to-hand) at the entrance of the beauty salon, and ask experts and professors to consult and write prescriptions for free.

The ninth measure: greeting promotion

Send short messages (life knowledge, health knowledge, family secrets, holiday wishes) to customers with computers and mobile phones, and send them care and greetings.

The tenth trick: open a card to send a trip, and everyone is happy.

For customers who apply for membership cards or VIP tickets, beauty salons organize them to travel to scenic spots, which will stabilize and attract more customers.