Which company has a more reliable name?

Jinbang is famous for its pavilion, Buyiju and Meimingteng.

Twelve principles of company naming

Principle 1: brand strategic planning. Multi-brand strategy, single brand strategy, endorsement brand strategy, sub-brand strategy. Enterprises of different stages and sizes will have different models.

Principle 2: Images cannot be lost.

Principle 3: enterprise logo modeling is evil. In geomantic omen, triangle is called acute asphyxia. The straight line running through the constellation is an evil spirit that stings people. The use of sharp marks will undoubtedly increase the acute angle of evil for enterprises. A bad image will make the development of enterprises unstable and the competitiveness of enterprises will be problematic.

Principle 4: numerology is fundamental. The five elements of enterprise name or brand name must have the same fate as the person in charge of the enterprise. If it is different, it will be difficult for enterprises to operate and make profits. If the five elements of the font name run counter to the fate of the legal person, a more dangerous accident will occur. The decline of the rich, the collapse of new enterprises and the plight of large enterprises are mostly related to this.

Principle 5: font cathode. Fonts can be divided into two levels: explicit and implicit. Superficial auspiciousness is not enough. Analysis is needed to realize internal and external training.

Rule 6: Divination is famous and fierce. Both Chinese characters and English have their mathematical and graphic meanings.

Principle 7: Brand recognition.

1. concise and clear;

2. Rich in connotation;

3. Strong visual impact;

4, with the personality of the times;

5. It has cultural connotation.

Principle 8: Brand integrated communication.

1. advertising media strategy;

2. Active market;

3. Public relations activities;

4. Soft propaganda;

5. Relationship marketing.

Principle 9: Words should grow together. Each word has five lines. The best choice is that the former sentence generates the latter sentence, and the development will be smoother and smoother.

Principle 10: brand positioning. Four steps:

1. Analyze the industry environment;

2. Looking for the concept of separation;

3. Look for support points;

4. Communication and application.

Principle 1 1: industry color selection. For example, the real estate industry is earth, and the suitable colors are yellow, fire earth and red. A complete list of commonly used words for company naming.

Principle 12: Five-element cycle. Corporate brands and personal brands have mathematical and image significance in both Chinese and English. There are four laws of birth, control, control and change. The circulation of words is the key.