Why are more and more industries paying attention to customer experience?

Needless to say, the importance of customer experience starts from the moment you enter the store, which affects the customer's feelings in many ways. The brand Xiaomi has always stressed that customers must be involved and have experience. For drink shops, the era of experiencing consumption has arrived.

The change of consumption concept. When milk tea first entered the mainland market from Taiwan Province Province, the product ranged from 0 to 1, and there was no such product on the market, which was also its golden age. When more and more brands join the milk tea industry, the competition will become more and more fierce.

Homogeneous competition and differentiation. When a glass of grapefruit catches fire, the streets are full of grapefruit; When brown sugar was popular, every family had brown sugar. The homogenization of tea products is obviously serious, and the price positioning is comparable. In order to get out of the road of differentiation, every brand has racked its brains. The rise of the new DIY tea shop, on the one hand, is full of all kinds of doubts and criticisms, on the other hand, it satisfies consumers' curiosity and satisfaction; The answer to fire and tea at the beginning of the year also depends on the experience of divination to brush the sense of existence; During the Mid-Autumn Festival? Meet tea? National launch, let consumers know an interesting person through a cup of tea.

The traditional e-commerce is perfect now, but it is still not satisfactory for some industries. With the upgrade of service and the development of science and technology, the traditional e-commerce can't keep up with the new mode of combining sales and e-commerce, and more and more enterprises begin to pay attention to building their own platforms. There are also many industries, such as building materials, automobiles, catering and entertainment. The most traditional platform can no longer meet the needs of the public and platforms. Now it is necessary to change the marketing mode and give customers a better experience mode. Seize the customer base faster and faster. It is getting easier and easier for front-line salespeople to do business with their families. Just let customers pay attention to your platform. The platform has everything they want to know, and it only guides them how to use and watch it, instead of paying attention to troublesome things such as phone calls, friendship and feelings every day.