Universal drainage copywriting

I summed up a general formula for drainage copywriting:

Let's say it step by step

You are sick.

Here we need to refine the pain points of users first. Note that the pain point here is not blindly refined, but related to the products you recommended this time. How to refine it? First of all, determine who your drainage target is, find their user portraits, and deeply analyze each other's needs and pain points. This analysis is the most effective.

At the same time, in order to understand the user's pain points, you can also talk to the user directly, and he directly tells you what his pain points and needs are.

2) If the disease is not treated, the consequences will be very serious.

This step is to arouse users' needs to solve pain points, which can be proved by authoritative data or cases around them.

3) Misunderstanding of the treatment of this disease.

List the methods to treat this disease in the market and explain its shortcomings. This step is relatively difficult and it is a huge market research work. We should not only collect the misunderstanding of users, but also collect the disadvantages of competitive institutions. Of course, if the conditions are limited, it is still necessary to collect user misunderstandings first.

4) Refine the core selling points of products, correlate with the pain points of users, and give solutions. Note that the solution here must be detailed and specific enough to impress users.

For example, if an organization publicizes the adoption of the American XX educational concept, it must explain what this concept is, how it differs from the ordinary concept, and what purpose it wants to achieve.

5) Who was cured by me?

Use data, witnesses and cases to prove that users have adopted your scheme and gained something.

6) Have a try?

The promotion price given here is to urge users to register/place orders. See, the price should be the last thing you say, not the price to attract customers from the beginning. This is just a price drop, which is not helpful to attract accurate customers. Why do many principals vomit to attract the wool party? That's the reason.

The above is a tried and tested general formula for drainage copywriting. Might as well try. . . . . .