0 Basic novice Xiaobai operates Xiaohongshu, and all the knowledge points he needs to master are here.

1. OK field

The field of little red books involves wearing, beauty, travel, food stor

0 Basic novice Xiaobai operates Xiaohongshu, and all the knowledge points he needs to master are here.

1. OK field

The field of little red books involves wearing, beauty, travel, food store, sports, home, learning dry goods and so on. Find a field that you like or are good at. If not, find a field where you can get started quickly through self-study.

It should be noted that the more popular the field, the greater the traffic, the greater the income, but the greater the competition, so we should weigh the pros and cons before making a decision.

The same account can share many fields of content, but the span can not be too big, which can be writing and reading, photography and reading, travel and beauty.

2. Improve your personal data

Domain name keyword+email address+other information you want to show, email address is convenient for brand contact, but it can't appear in the remarks, and it will be judged illegal.

Profile settings refer to the settings of me or other blogs. This profile can only be modified three times in 7 days. Think ahead and don't change it often.

It is not recommended to put the mailbox below 1000 powder.

3. Learn from past experience

I have always stressed that we must find the benchmark account, look at the operating experience of the benchmark account as much as possible, and learn and summarize the topic selection direction, picture style, high-frequency keywords and common topics. Learn to imitate first, then play.

Go through the ascending stage and see through it! Study! This can completely avoid stepping on the pit.

Pay attention to @ tudouguanjia, check the official rules announcement, and don't violate the rules from the beginning.

4. Pay attention to the picture of Little Red Book

The picture size is 3:4, followed by the horizontal picture 4:3, and then the block diagram 1: 1. The size of the picture can be adjusted through the "Butter Camera" and "Wake Up Picture" apps, and the size of the first picture (the first picture) will be consistent with the size of the first picture.

Xiaohongshu has high requirements for picture quality. If you read the pictures well, your notes will be half the battle. While the pictures are beautiful, you must "highlight the theme" so that users can understand what your notes are saying at a glance. In addition to the title, you can also highlight other highlights of your notes in small print.

Other mapping tools recommend "Meitu Xiu Xiu" and "Yimei" apps, the "butter camera" mentioned above is my recommendation, and there are templates that can be applied with one click.

Pay attention to the label

When uploading pictures, Xiaohongshu can add tags, which are arranged around high-frequency keywords to facilitate retrieval and recommendation. These keywords are all summed up by reading the explosion notes of peers (all worth learning).

Step 6 pay attention to the topic

Write a topic that no one else has written.

I want to write more innovative topics than others.

Avoid untrue topics, so it will not be recommended, such as divination, little red books are rarely seen, and the platform does not like such content.

7. Title comments

The title appears as hot keywords as possible in your field, which is convenient for platform recommendation and long tail traffic.

Try to bring numbers or symbols to the titles, because the reasons are also explained in detail in the course. You can subscribe to my little red book Bow | Stream basic course to learn more basic knowledge, but the title is only 20 words, and symbols usually take up 2 words, so there should not be too many design symbols, which will affect the display of title information.

8. Notes to the text

The main text is about 400-500 words, and the remarks should be as little nonsense as possible, so as not to put pressure on users to read.

The layout should be Shu Lang, and paragraphs should be separated by symbols, such as "."and "-". Blank lines after carriage return don't work.

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At the end of the article, Aite remembers the topic #, and can also go to the official @

9. Note release time

The suggested release time of notes: 7:00-9:00 am, afternoon 13:00- 14:00 pm, and afternoon1:00-23: 00. The traffic of notes in these periods is relatively large, in a word, after meals and before going to bed.

The specific time has been given to make use of your audience's online time and then publish it half an hour in advance, so that you can find out your audience's online time.

10. Review time of notes

Generally, it takes 1- 10 minutes to review, but the review delay of Xiaohongshu is very serious. Sometimes, it's normal for the notes of the previous day to pass tomorrow, so don't be too entangled.

1 1. account upgrade

The account number ranges from "Diaper Potato" to "Golden Crown Potato", and the level is *** 10. The higher the level, the higher the weight, which is more conducive to the recommendation of notes.

Upgrade requires publishing a "visual PIN". For example, the requirement of the fourth level of "Soaking Potatoes" is that all the five notes published in total get 10 favorites or 50 likes, where 1 is the "visual PIN note" for "participating in topic activities".

12. View pin comments

Video-sales notes flow more than graphic notes, and it is best to appear in the lens, so that the character setting is more realistic, and brand cooperation also likes this. Note: If there is no watermark on your PIN, you will be convicted of breaking the rules.

13. Violation Notice-Diversion

Xiaohongshu's supervision is very strict, but whenever there is information from external platforms, it will immediately give a violation prompt (although you don't mean to divert water). Some of them will get a notice of violation even if they get through at that time.

The notes have been revised twice, but they can't pass. Just delete it and don't send it again. Even if it takes you a long time, giving up is better than giving it a title.

14. Interactive reply

Illegal words include all kinds of diversion suspects, that is, homophonic words will be found out, so try not to reply to Xiaohongshu's private letter, and explain something in your personal profile.

Those who violate the rules many times will be punished by private messages for 48 hours, and some numbers will be blocked.

15 ... Pay attention to the update frequency.

One article a day is enough, mainly because the quality must be guaranteed.

I've seen people send notes of 10 a day, but they don't like more than 10, saying that they want to see what kind of content data will be good. This is strongly not recommended, because it is easy to invalidate your own number. If you want to know what is popular, just study the breaking notes of fellow bloggers directly.

16. Associated layout

After you have more notes, you can make wonderful recommendations in the past after the notes released every day.

17. The vertical field insists on updating.

Make a 10 bet and don't give up until you see too much powder rising. You must stick to it. When you send the 20th notice, you may see that the data has doubled.

Deeply cultivate the selected field and learn to improve while updating your notes. Never take a shortcut to buy powder, once you find it, you will be given a title, which is not worth the loss.

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