Where do the new long-haired sugar fried chestnuts belong?

New long-haired sugar fried chestnuts are a specialty of Shanghai. Chestnuts fried with sugar have brownish red skin, oily and bright skin, soft and waxy meat, rich flavor, crisp and loose shell, and are fragrant, waxy and sweet. Chestnuts fried with sugar in China have a history of thousands of years, and they were famous snacks as early as the Northern Song Dynasty. "New Long Hair" has been producing sugar-fried chestnuts for more than 70 years. Shanghai Xinchang Fa Chestnut Food Co., Ltd. was established in 1935. It is a "China Time-honored Brand" enterprise, a famous brand in Shanghai.

Characteristic culture: 193 1 year, Mr. and Mrs. Qian in Shanghai opened a "Xinfaxing Fruit Shop" on Beijing Road, which soon closed down due to poor management and losses. However, the couple were not reconciled. After several preparations, they changed their name to "New Long Hair" and reopened. In early autumn, they launched a special product-fried chestnuts with sweet-scented osmanthus sugar, which became an instant hit and the business was booming. A few years later, the only adopted daughter got married, and the old couple tried their best to choose Chengdu North Road and Yan 'an Middle Road for their daughter and son-in-law, and set up a "New Long Hair" branch, the business of which was taken care of by the son-in-law. At that time, there was a Xinyuanchang fruit shop at the north intersection of Chengdu, which was on a par with Xinchangfa branch and also distributed sugar-fried chestnuts. Only after several competitions, the sweet-scented osmanthus sugar fried chestnuts in the "New Long Hair" branch finally won the market with its beautiful appearance and good color and fragrance. What's more, the rising business has left the branch behind the head office. At this time, the nearby Guanghua Theater, Nine Planets Theater, Golden Gate Theater, Paris Theater, Guotai Cinema and even the ballroom and other entertainment places, every autumn and winter, the number of customers who came to buy chestnuts increased day by day, and it remained until before and after the liberation of Shanghai. After 1956, Xinfangfa merged with Xinyuanchang, but the store number of Xinfangfa was still used. Thanks to the hard work of the staff, this workshop-style shop has been at the forefront of its peers. According to the historical records at that time, as far as chestnuts are concerned, the new long hair, which won the title in the city appraisal in 1982, is the three golden flowers of Shanghai sugar-fried chestnuts, and has long been praised as a much-told story by Shanghai people.

Efficacy of special products: chestnuts are sweet and delicious, and have been regarded as precious fruits since ancient times. They are the best among dried fruits. Chestnut is not only a good food, but also a medicine for treating diseases. Its nourishing effect on human body is comparable to that of ginseng, astragalus and angelica. Chestnuts are sweet in nature and enter the spleen, stomach and kidney meridians, and have the effects of nourishing stomach, strengthening spleen, tonifying kidney, strengthening waist and tendons, promoting blood circulation, stopping bleeding and reducing swelling. It is suitable for chronic diarrhea, traumatic fracture, blood stasis, swelling and pain, skin sores, and muscle and bone pain caused by kidney deficiency, lumbocrural paralysis, dysuria, and spleen and stomach deficiency and cold. Unsaturated fatty acids and multivitamins contained in chestnuts have the function of resisting hypertension, coronary heart disease, arteriosclerosis and other diseases.