Look for wonderful advertising words and make a brief comment.

There are no gifts for Chinese New Year this year, only melatonin is accepted.

Keep moving forward and never stop (Anta)

Pepsi: the choice of a new generation

* Volkswagen Beetle: It's better to think small.

Good advertising language is the eye of the brand, which is of unusual significance for people to understand the brand connotation and establish brand loyalty. Let's take a look at how these well-known world-class advertising slogans build world-class brands.

* mergers and acquisitions; M chocolate: insoluble in hands, only soluble in mouth.

This is the inspiration of the famous advertising master bernbach, which is a classic and has been passed down to this day. It not only embodies mergers and acquisitions; The unique USP of M chocolate sugar-coated packaging implies that M & amp； M chocolate is so delicious that we don't want to hold it in our hands. Stop.

* Pepsi: the choice of a new generation

In the competition with Coca-Cola, Pepsi finally found a breakthrough. They found the market from young people, positioned themselves as the new generation cola, invited the super singers that the new generation liked as their brand spokespersons, and finally won the favor of young people. A slogan clearly conveys the positioning of the brand and creates a market, which is indispensable.

* Volkswagen Beetle: It's better to think small.

In the 1960s, the American automobile market was dominated by large cars. When Volkswagen's Beetle first entered the United States, there was no market at all. Bernbach once again saved the public's Beetle and put forward the concept of "seeing the big from the small", using the power of advertising to change Americans' ideas and make them realize the advantages of small cars. Since then, Volkswagen's small cars have been firmly in the forefront of the American auto market until Japanese cars entered the American market.

* Nike: Just do it.

Nike quickly became the first brand of sporting goods through a series of advertisements with the theme of justdoit and the star effect of basketball star Jordan. This slogan is in line with the mentality of the younger generation. Just do it, as long as you are different, as long as you act. However, with Jordan's retirement and the transformation from Just Do It to I Have a Dream. Nike's influence is gradually declining.

* Nokia: People-oriented technology

It seems that people-oriented technology was not first put forward by Nokia, but the connotation of this sentence has been fully exerted. Facts have proved that it is this concept that has made Nokia become the first brand in the mobile phone market from a small brand. From product development to talent management, it truly embodies the people-oriented concept. Therefore, the slogan is particularly powerful because it has the essence of words.

* De Beers Diamonds: Diamonds last forever, but one lasts forever.

It is proved that the classic advertising language is always a combination of rich connotations and beautiful sentences. This slogan of De Beers Diamond not only tells the true value of diamond, but also raises the value of love to a high enough level from another level, making it easy to associate diamond with love. This is indeed the most wonderful feeling.

* McBride's coffee: Didi is fragrant and meaningful.

As the second largest coffee brand in the world, Maxwell's advertising language is a language classic. Unlike Nestle, Maxwell has a better sensory experience. Although it is not as straightforward as Nestle, it conforms to the artistic conception of coffee, and at the same time, it closely combines the mellow taste of Maxwell coffee with the inner feelings, which can also stand the test.

Shan Ye Piano: Children who learn piano will not go bad.

This is the most famous advertising language in Taiwan Province Province. It captures the parents' mentality and adopts the strategy of attacking the heart, not talking about the advantages of the piano. But to attract parents from the perspective that learning piano is conducive to children's physical and mental growth. This is really effective. My parents agree with Yamaha, so buying Yamaha's piano is the next step.

Shan Ye is very clever in this respect.

* mcpherson Coffee: Good things should be shared with good friends.

This is the slogan for Macmillan Coffee to enter the market in Taiwan Province Province. Because Nestle has firmly occupied the market in Taiwan Province Province, and the slogan has been deeply rooted in people's hearts, Macmillan had to start with emotion and combine coffee with friendship, winning the recognition of consumers in Taiwan Province Province, so Macmillan successfully entered the coffee market in Taiwan Province Province. When people see Macmillan coffee, they will think of the feeling of sharing it with their friends, which is really good.

* remy martin XO: As soon as remy martin opens up, good things will come naturally.

Noble remy martin is not enjoyed by ordinary people, so drinking remy martin XO will definitely have some different feelings, so remy martin gives you a hope that as long as you drink remy martin, something good will happen. With such auspicious "divination", who doesn't want to drink remy martin? Especially those nobles, are convinced.

* Dove chocolate: rich and smooth milk.

The reason why it is classic enough lies in the psychological experience of "silky feeling"; Silk can be used to describe the delicate and smooth feeling of chocolate, with high artistic conception and rich imagination. Make full use of synaesthesia and bring the power of language into full play.

* Intel: Give the computer a Pentium kernel.

Intel's microprocessor was originally named X86 and did not have its own brand. In order to highlight its own brand, since 586, the running speed of computers has been defined by Pentium. It is said that in order to launch its own Pentium brand, Intel gave 5% rebate to major computer companies in order to put the words "intelinside" on products and packaging, while "giving computers a Pentium kernel" was a pun, which not only highlighted the brand, but also properly reflected the function and surging driving force of Pentium microprocessor.

* Toyota: Everything will be fine in the end. There will be Toyota.

In 1980s, in addition to domestic cars, only Japanese cars were imported from China. As the largest Japanese automobile company, Toyota naturally took the lead in the China market. This wonderful slogan was in line with the situation at that time. Clever combination of China proverbs, reflecting self-confidence and domineering, catchy. Now, I'm afraid Toyota will never brag like this again, but many people in China still remember this slogan.

* Goldlion: A Man's World

Goldlion's success lies not only in a good name, but also in its successful positioning. They positioned their products as successful and respectable men, persisted for many years, and finally became the boutique in men's wear. This slogan generally reflects the positioning and core values of Goldlion.

Sassoon Shampoo: My brilliance comes from your elegance.

Sassoon is a rising star in P&G shampoo brand. They invited Vida, an internationally renowned hairdressing expert. 6? 1 sassoon as his brand image ambassador, and Vida? 6? 1 sassoon takes his own name as a brand, thus establishing the image of professional shampoo and hair care, and "My brilliance comes from your elegant demeanor" has the feeling of finishing touch.

Philip: Let's do better.

Philip's achievements in the field of household appliances are obvious to all, and it has become the most profitable electrical appliance group among the top 500. However, in addition to constantly emphasizing his innovative technology in advertisements, Philip did not forget to say modestly, "Let's do better". This kind of gentle sales promotion seems to win the recognition of Chinese people more easily. No wonder Aido moved out an effective version of "We have been working hard."

World classic advertising words

1. It's so good that there's not a drop left ... The drops are fragrant, and the meaning is still unfinished. (Maxwell Coffee)

2. Obey your desire. Obey your desires. (Sprite)

3. The new digital age. The new digital age. (Sony DVD player)

4. We are in the lead. Others plagiarized. We take the lead and others follow. (Ricoh copier)

5.Impos * le madepos * le。 Make the impossible possible. (Canon printer)

6. Take time to indulge. Enjoy it! (Nestle ice cream)

7. The relentless pursuit of perfection. (Lexus sedan)

8. Dynamic poetry, dance close to me. Dynamic poetry, dance close to me. (Toyota)

9. Come to a place with flavor. Marlboro country.

Visit the charming land-Marlboro World. (Marlboro cigarettes)

10. For me, the past is dull, but the future is always colorful.

For me, the past is unremarkable; And the future is gorgeous. (Hennessy)

1 1. Do it. Do it. (Nike sneakers)

12. Ask for more. Desire is infinite. (Pepsi fashion shoes)

13. It's delicious. It is delicious. (Nestle Coffee)

14. Feel the new space. Feel the new realm. (Samsung Electronics)

15. Intelligence is everywhere. Intelligent deduction is everywhere. (Motorola mobile phone)

16. the choice of a new generation. (Pepsi)

17. We integrate and you communicate. We merge, you surpass yourself. (mitsubishi electric)

18. Occupy Toshiba and occupy the world. Owns Toshiba, owns the world. (Toshiba Electronics)

19. Let's do things better. (Philips Electronics)

20. There is no small business that can't be done, and there is no big problem that can't be solved.

There is no small business that cannot be done, and there is no big problem that cannot be solved. (IBM)

21.m & amps melts in your mouth, not in your hands. (M & ampMs) is only soluble in the mouth, but not in the hands. (M & ampm chocolate)

22. Not a drop is left. (Maxwell) Didi Xiang, the meaning is still unfinished. (Mai's Coffee)

23. Time is your own creation. (swatch) enduring. (swatch watch)

24. Let others hear your voice. (Ericsson) Understanding is communication. (Ericsson)

25. Let's get started. The road to success starts from scratch. (delighted)

26. Coca Cola makes things better. (Coca-Cola) Drink Coca-Cola and everything goes well. (Coca-Cola)

27. Connect people. (Nokia) Technology is people-oriented. (Nokia)

28. Diamonds last forever. Diamonds last forever, and one lasts forever. (De Beers)

29. Bye-bye, Mosquito. Mosquitoes kill each other. (Radar brand insect repellent)

30. Kodak moment. (Kodak) At Kodak moment. (Kodak photo paper/film)

3 1. Campus "bachelor club"-a man's world! (Goldlion clothing);

32. Normal consumption of college students-don't buy expensive ones, only choose the right ones. (Diao brand washing powder);

33. Have a date every day-every day is beautiful. (Nestle Coffee);

34. Birthday dinner-good time, delicious food * * * … (McDonald's fast food);

35. I finally got rid of the lovelorn-life can be better. (beautiful air conditioning);

36. Commitment between friends-always sincere! (Haier Electric);

37. In the face of the appreciation of the tutor, we often say-let's do better! (Philips Electric);

38. In order to cope with other people's accusations, I often say-I am me ... (Sprite drink);

39. A greeting card to the tutor on September 10-Our brilliance comes from your grace. (sassoon shampoo);

40. College students and their parents-there is no limit to communication ... (Konka mobile phone);

4 1. A week of surprise review, get all the exams-it's so confident! (Rejoice shampoo);

42. Cheaters in exams-there are days to come ... (hongta group);

43. The dormitory computer is virus-free-a new concept of health. (LG air conditioner);

44. Employment is biased towards foreign companies-very cola, very choice! (very cola).