WeChat official account, how to make money?

1. wechat sign-in. For public accounts, you can't log in to mobile phone WeChat, and you can't enjoy the benefits of finding people nearby and shaking. You can only try to promote WeChat QR code to attract fans. Although public WeChat can't attract fans by forwarding prizes through Weibo in the early days, it can sign in through offline activities to increase fans. Suitable for: gathering places of exhibitions, conferences, cinemas and cafes.

2. Micro-life membership card WeChat's micro-life membership card is a marketing method of landmark shopping centers. You can get a micro-life membership card by scanning the QR code of the mall through WeChat, and you can enjoy merchant discounts, obtain merchant preferential information and some privileged preferential policies. Suitable for: restaurants, shopping malls, supermarkets, department stores, etc.

3. Up to 200 user-defined items can be set in the background of public platform. If you simply set keywords such as hello, location and introduction, it will be too mediocre, but it will make new fans feel boring. On this basis, we should use our brains and continue to dig holes. For example, we should first set the content of paying attention to automatic reply: "I am very happy to pay attention to our XXXX, please reply the number 1 to know us, enter 2 to know the discount, enter 3 to know the gift, enter 4 to know the location" and so on, so as to arouse the interaction of new fans. When fans enter the number, they can also set the next content to make the customized reply more interesting step by step.

4. Careful WeChat official account Maintenance Commissioner can find that the public platform has provided the basic dialogue function, and can initiate a dialogue with WeChat fans for interactive communication. However, the more fans there are, the greater the labor cost of chatting with them. You need to consider whether to adopt this method according to your business scope.

5. Micro-community Interactive Micro-community is an interactive community based on WeChat WeChat official account. It can be widely used in WeChat service number and subscription number, and it is a favorable tool for WeChat official account operators to create popular mobile communities and enhance user stickiness.

6. Commercial advertisements If the official WeChat account has an original foundation and a certain popularity, then commercial advertisements can become the main source of the official WeChat account without relying on the traffic owner. Commercial advertisements can be divided into hard advertisements and soft advertisements.

7. Appreciate paying many self-media personnel who stick to the original road. The biggest support point is the recognition from users. Appreciation function is the encouragement of original articles by WeChat official account. Many WeChat tubas earned more than 1000 million just by appreciating in a year. So it is important to do what you are interested in and leave the rest to time.