How to calculate the heat in Zhihu?

Zhihu Hot List is a huge traffic portal, which distributes the contents of the site according to the heat of the problems. The problems on the list usually have millions or even tens of millions of heat.

First, the hot list

Find an existing list of hot spots and choose the questions to answer. In fact, the topics on the hot list can be said to have their own flow and heat. You just need to write the prepared content (it must be related to the topic), and then put the content at the top to create momentum for your own problems. As long as your content is good enough, you can still get a lot of traffic.

Second, the hot list

There is no absolute positive correlation between the problems on the hot list and the time of occurrence and the number of people who pay attention to this problem. As long as you are not on the list within 30 days, you have the opportunity to enter the hot list. This mechanism also gives our problem a chance, because that is to say, if an old problem has been on the hot list once, as long as it has sustained attention and can have a certain degree of heat, then it will still have a chance to be on the hot list after a while. Therefore, on the hot list, their attention is actually much worse, hundreds to tens of thousands of people. The problem may have emerged in the past two days, or it may have existed several years ago.

Third, how to "heat up"

1. Try to select some issues that have attracted some attention, and ensure that users themselves have greater weight under the topics related to this issue.

There are two main aspects that affect the weight of an answer, namely collection and gratitude. The specific calculation formula has not been officially released. If you want to increase the weight of a user, in addition to the above two items, you can also increase the salt value and improve the data.

2. The answer content must be of excellent quality and cold start in time.

Push the hand to enter the market in advance, drive the heat ahead, and recommend the answer to more users and get more traffic through cold start.

3. Invite relevant professionals or big V to answer questions.

Knowing that the big V in the community grew up from within the community, they have a high mass, many fans and huge traffic. If you can drive the big V to answer related questions, then the traffic naturally does not have to worry too much.

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