What brand is SH?

Shiseido is a famous cosmetics brand in Japan. The name comes from China's Book of Changes, which says, "Everything is born." The significance of Shiseido is to breed new life and create new value. "Being the best, everything is born" means "praising the virtue of the earth, which breeds new life and creates new value." This name reflects the corporate image of Shiseido. It is the combination of oriental aesthetics and consciousness with western technology and commercial practice, the combination of advanced technology and traditional ideas, and the implicit interpretation of eastern culture and western culture.