In the content planning of new media (Tik Tok, Xiaohu, Xiaohongshu), how to use data marketing analysis tools to understand the target users and market trends?

A good video should have good content, good ideas and be liked by users. First, use Tik Tok tool 5 1 18 to find hot spots, select keywords, write a script and shoot the content. The threshold for making high-quality videos has been greatly lowered, and the development of new media has brought more opportunities and challenges to content marketing. In this information age, users are no longer satisfied with a single way of content dissemination, but pay more attention to personalized and diversified needs. Therefore, how to use data analysis tools to deeply understand the target users and market trends has become the key to content planning. Data collection and analysis are the basis for understanding the target users (5 1 18 big data marketing tools are recommended). We can collect and analyze users' search, click and share data through tools, and sort out and analyze them to understand users' needs and behavior habits. For example, we can understand users' needs and interests by analyzing their search keywords; Find out more popular content types and formats by analyzing users' click behavior; By analyzing users' sharing behavior, we can understand users' social circle and information dissemination path. These data analysis can help us to grasp the needs and behaviors of users more accurately, so as to formulate more targeted content strategies.

Data analysis is also an effective means to understand market trends. We can understand the hot spots and trends of the market by analyzing the content of competitors and the feedback from the audience.

For example, in the analysis of competing products, by comparing the promotion methods and content performance of competitors, we can find our own strengths and gaps, and formulate corresponding content strategies in combination with user needs and feedback. In addition, in the analysis of market trends, we can explore market hotspots and emerging fields through data collection and mining, follow up and grasp market trends in time, and adjust and optimize our content strategy. Of course, data analysis is not the only tool, but also needs to be used reasonably according to the specific situation. Only on the basis of understanding the target users and market trends can we better formulate content strategies, meet users' needs, seize market opportunities and achieve better communication effects. Therefore, for new media content planning, data analysis tools are one of the indispensable tools.