What are the forms of advertisements?

Newspaper advertisements, magazine advertisements, TV advertisements, movie advertisements, online advertisements, packaging advertisements, radio advertisements, poster advertisements, POP advertisements, traffic advertisements, direct mail advertisements, car body advertisements, ticket advertisements, lunch box advertisements, etc.

1, newspaperadvertising Newspaper advertisements refer to advertisements published in newspapers. Its advantages are stable readers, wide communication coverage and strong timeliness, especially daily newspapers, which can publish advertisements in time and deliver them to readers immediately, with high credibility and simple and flexible production.

2. Magazine advertisements have the advantages of strong pertinence, long retention time, large circulation and good picture printing effect. The disadvantage is that the total circulation is not as good as that of newspapers, so the advertising coverage is small Because most of them are monthly magazines, the deadline for advertisements is early, and the speed of information transmission is not as fast as that of newspapers, radio and television.

3. TV advertising TV advertising is a form of advertising spread through TV. It combines visual image and hearing, and makes full use of various artistic techniques to convey product information most intuitively and vividly. With rich expressive force and appeal, it is one of the fastest-growing advertising media in recent years.

4. Movie advertising poster Movie is a kind of cultural product and a kind of media. Advertisements based on movies have become mass media advertisements that pay equal attention to television and newspapers in the United States, Europe, Japan, South America and other countries.

5. Online advertising Online advertising is an advertisement made on the Internet. It is a high-tech advertising operation mode to publish or publish advertisements on the internet through the online advertising platform, using advertising banners, text links and multimedia on the website, and deliver them to netizens through the network. Source:-Advertising

1, banner advertisement (including banner, button, banner, vertical edge, giant, etc. ). Screen advertisement is an image file established in GIF, JPG, Flash and other formats. When an advertisement is located on a web page, it is mainly used to express the content of the advertisement. At the same time, Java and other plug-in tools can be used to make it interactive and enhance its expressive force.

2. Text link advertising

A text link advertisement takes a line of text as an advertisement, and you can click it to enter the corresponding advertisement page. This is a form of online advertising that has the least interference to visitors, but is more effective. Sometimes, the simplest form of advertising works best.

3, e-mail advertising

E-mail advertising has the characteristics of strong pertinence (unless you spam at will), low cost and unlimited advertising content. In particular, it has the characteristics of strong pertinence, and can send specific advertisements for specific people. The form of online advertising is beyond the reach of other online advertising methods.

4. Advertisements sponsored by sponsors

Variety shows give advertisers more choices than traditional online advertisements.

5. The combination of advertising and content The combination of advertising and content can be said to be a kind of sponsored advertising. On the surface, they are more like content on a web page than advertisements. In the traditional print media, this kind of advertisement will be clearly marked, pointing out that it is an advertisement, but there is usually no clear boundary on the webpage.

6. Inserted ads (pop-up ads)

When visitors request to log on to a web page, they are forced to insert an advertisement page or pop up an advertisement window. They are a bit like TV commercials, interrupting normal programs and forcing them to watch them. There are various sizes of spot advertisements, including full screen and small window, and the degree of interaction is different, including static and full dynamic. The browser can stop watching advertisements by closing the window (TV advertisements can't), but it will appear without warning and will definitely be seen by the audience.

7. Rich media

Generally speaking, it refers to online advertisements with complex visual effects and interactive functions written by browser plug-ins or other scripting languages and Java languages. Whether these effects are effective or not depends on the server-side settings of the website on the one hand, and whether the visitor's browser can view them on the other. Generally speaking, RichMedia can show more and more exciting advertising content.

8. Other new advertisements

Video advertisements, roadshow advertisements, huge continuous broadcast advertisements, page-turning advertisements of inkjet printers, congratulations advertisements and so on.

9.EDM direct investment

Through EDMSOFT and EDMSYS, targeted advertisements and promotional contents that the other party is interested in or needs, as well as gifts and questionnaires, can get feedback from target customers in time.

10, targeted advertising

According to the demographic characteristics, advertisements can be placed for specified audiences such as age, gender and browsing habits. In order to find a precise audience for customers.

From the initial picture advertisements and video advertisements to various card advertisements, the form of friends circle advertisements is getting closer and closer to the original experience of users.

At present, there are five forms of friends circle advertisements: graphic advertisements, video advertisements, basic card advertisements, selective card advertisements and @ advertiser interactive advertisements. Listening to the name, some people will find it not intuitive enough. Let's introduce each one in detail.

1, print advertisement

Including foreign copy, foreign pictures, text chains, user socialization, local promotion of graphic advertisements and store logo, which is the most common form of friends circle advertising.

2. Video advertising

It consists of five parts: external copy, external video, text chain and user socialization. It is a common advertising form for brand advertisers.

3. Basic card advertising

Card advertising includes two forms: graphic and video, and its copy is below the picture, which is different from the original content of the circle of friends.

4. Selective card advertising

On the basis of card advertisement, two more selection buttons are added, which is more conducive to audience interaction, understanding audience wishes and better experience.

5.@ Advertiser Interactive Advertising

It is suitable for all forms of friends circle advertisements, and consists of three parts: function entrance, user @ advertiser comment and advertiser reply.

In addition to the form, everyone is also very concerned about the landing page, that is to say, after clicking the advertisement, where to jump, is there any restriction. According to different advertising purposes, friends circle advertisements can provide the following jumps:

1, branding

Supports "Graphics" and "Video". Click on the copy to configure "View Details", "Receive Offers" and "Book Activities". After clicking, you will jump to the template details page, the official WeChat account graphic message, and the customized H5 page to meet the promotion demands such as brand exposure and product/event page promotion.

2. Promote on WeChat official account

You can configure "View Details" and "Learn about official WeChat account". After clicking, you can jump to the template WeChat official account details page, which can meet the promotion demands of improving the popularity of WeChat official account and cultivating potential consumers and loyal fans.

3. Promotion of mobile applications

You can configure "View Details" and "Download Application/Game", and then click to jump to the details page of mobile application template, which can meet the promotion demands of promoting mobile application download and mobile game promotion.

4. Promotion of WeChat card coupons

You can configure "View Details" and "Receive Discount", and click to jump to the card voucher collection details page. Users can directly enter the card coupon collection page through friends circle advertisements to quickly collect coupons and drain consumption.

5. Local promotion

Only graphic advertisements are supported. You can configure View Details, Receive Offers or Book Events. Click to jump to the template details page (supporting information collection or brand promotion) and the official WeChat account article. Click on the store logo to jump to the store details page. Through the association with specific offline stores (such as stores, shopping malls or real estate) and the display of advertising forms, the local promotion needs can be met, so as to realize the effect transformation from online to offline drainage.

As a kind of information flow advertisement and effect advertisement, friends circle advertisement has the function of accurate positioning. Here we also share the orientation function of the current circle of friends:

Support attribute orientation such as region, gender, age, mobile phone related (brand model, mobile phone system, networking environment), marriage, education, interest label (business interest /APP interest), LBS, re-marketing, etc.

1. region

Users in cities above the prefecture level are free to choose orientation (the data comes from the common location information of users in the last month), and they are supported to be placed by province and city. Based on optional prefecture-level cities, it can be refined to users in an administrative area.

2. Gender and age

Support users aged 14-60 to choose freely, and support gender positioning.

3. Mobile phone related

Support mobile phone brand, model and price orientation; Support mobile phone system orientation (iOS, Android); Support orientation according to physical environments such as Wi-Fi, 4G, 3G and 2G. Support free combination and selection, or choose unlimited.

4. Marital status

Support according to the user's current marriage orientation, including single, newly married, married and child-rearing.

5. Education level

Support orientation according to the user's highest education, including doctor, master, undergraduate, high school, junior high school and primary school.

6. Interest label

It is divided into business interest tags and APP interest tags. Business interest labels include 18 primary interest label, 124 secondary label and 5 1 tertiary label; APP interest tags include 10 game tags and 28 non-game tags.

7. pounds

Local promotion advertisements support more fine-grained regional orientation function: in addition to supporting the options of more than 300 cities and more than 2,800 districts and counties (excluding Hong Kong, Macao and Taiwan), it also supports more than 4,400 business circle options and more than 58 million designated POI points (points of interest) to customize the orientation with a radiation radius of 500-5,000 meters.

8. Re-marketing

Support posting to users who have interacted with you recently, including fans who cancel their attention within one month.

Finally, I will show you some case materials put in by the actual circle of friends:

1, Pepsi China "Monkey King Play"

The life experience of The Journey to the West the Monkey King, a classic IP, has caused users to express their respect, emotion and nostalgia in advertisements, which has been transformed into a large number of shared collections and further spread from the media. The exposure is/kloc-0.03 million, and the number of small videos is over 200 million.

2. Food table

Through the interest tag, you can find vertically classified users who meet the characteristics of WeChat official account. Original graphic messages with advertising creativity attract users and realize effective transformation, and the cost of single attention is less than that of 3 yuan.

3. Witness the love in the prosperous Tang Dynasty.

Through the advertisement of Ye Fan's new film "The Woman of the Dynasty, Yang Guifei", the interactive discussion was aroused. The pre-order rate of the film was as high as 13%, which contributed 300,000 people to the official WeChat account.

4. Mrs. Jin's wedding photography

Select female users of school age who are in the "newly married" state. Based on the exposure of local circles to current and future potential users, the cost of a single concern is around 4 yuan, and fans will turn into effective orders.

5. wuhan happy valley

With the help of Halloween, through the basic orientation +LBS data customization, it will be accurately pushed to students, business districts and entertainment enthusiasts, with 350,000 people participating in the interaction and 6000+ online ticket sales.

Ok, enough advertising about WeChat friends circle. Regarding the charging strategy, operation and more excellent case data of friends circle advertisements, you can pay attention to Xiaodun ~