Why didn't consumers really realize the transformation from online celebrities to brands?

Now customers' tastes are changing rapidly, and they need to constantly upgrade and iterate, and even launch various products. Because many online celebrity brands are fast-moving products, the manufacturing process is simple and easy to copy, so we should focus on product innovation and research and development. It is worth emphasizing that products other than explosions can effectively improve the unit price and profit rate of stores in the refined operation stage, while new products can make online celebrity stores continue to be popular, which is a necessary condition for brand survival.

If online celebrity stores want to survive for a long time, products are the core. For example, the very popular Diaoye sirloin product is slow to update and cannot adapt to the rapid development of the industry. Although some stars tried to eat and played a lot of tricks on the packaging, the customer's evaluation was poor, there was no word of mouth, and few people shared it. Therefore, he can't live any longer. In a similar situation, Han Han is really glad to meet you. Morphy's small noodle restaurant is called a misnomer by customers.

At present, most online celebrity stores have fast food products. Tea drinks, food and beverages, snacks and desserts are all just needed, and the consumption frequency is very high. The natural repo rate will be higher than other products. The most popular online restaurant in the world is either hot pot, milk tea or bakery, because people regard food as the first priority, and nothing is more important than eating. If anything, it is to eat better food. High attention, high recognition, high-frequency consumption and high recognition make catering the first category of online celebrity brand.

Online celebrity stores are traffic gathering places, and long queues of scalpers are standard for online celebrity brands. Tea relies on innovative tea drinking methods and divination. With the help of Tik Tok, the fire broke out overnight. The answer is that tea relies on word-of-mouth fission. Generally speaking, online celebrity stores rely on word-of-mouth fission to promote innovation.