What does Li Zeqing do?

Li Zeqing, a poet, film critic and senior entertainment marketing expert, is now an ecological observer in the media industry and vice president of Contemporary Oriental Investment Co., Ltd., and has published a personal monograph "Webcast: Learning the Operation of Live Broadcasting Platform from scratch", and written columns in China Radio, Film and Television, Taiwan Province Wangbao and other media. His works are scattered in publications such as Young Writers and Popular Movies.

He has served as Chairman of the Board of Supervisors of the Contemporary Orient, Assistant to the President and General Manager of the Operation Management Center.

Chinese name: Li Zeqing

Mbth: Zeqingli

Alias: Beijing opium pipe

Nationality: China.

Ethnic group: Han nationality

Place of Birth: Xinyang City, Henan Province

Date of birth: 3.5

Occupation: entertainment marketing expert

Graduate institutions: Hunan Communication College and Hunan Normal University.

Main achievements: put forward the concept of pan-90.

Representative works: Webcast: Learning the operation of live broadcast platform from scratch, the poet's tears.

Graduate school: Hunan Normal University

Role overview

Li Zeqing, a native of Lingshan Town, luoshan county, Xinyang City, Henan Province, lived in various places and was one of the famous poets born after 1990s. Jianghu people call him Li Zeqing, a heavy smoker in Beijing. Senior entertainment marketing expert, now an ecological observer in the media industry, and vice president of Contemporary Oriental Investment Co., Ltd. (stock code: 000673). SZ), and successively served as chairman of the board of supervisors, assistant to the president, general manager of the operation management center, and chairman of Baiying Film. He once worked in media organizations such as Red Net under Zhongnan Media and Qianzhong Morning Post under Shifang Holdings, and was the artist publicity director of Polaroid International Entertainment Company (a subsidiary of Taiwan Province Baiheli Entertainment Group) in Taiwan Province, China.

In 20 18, he published his personal monograph "Webcast: Learning the Operation of Live Broadcasting Platform from scratch", and once put forward the concept of "pan-90", occasionally writing poems, essays, comments and other topics in blogs and tabloids to entertain himself. Born in Henan, grew up in the Forbidden City and studied in Hunan. After graduating from high school, The Poet's Tears published in Inside and Outside the Classroom was praised as "the seed of Haizi" and "the seed of Gucheng".

In 2009, the list of the top ten "bad movies" in China was the most controversial list of cultural celebrities in 2009. First of all, China launched a bad movie list selection campaign, which attracted the attention of more than 100 media including Phoenix TV and People's Daily.

20 13 has been involved in the master plan of Dancing City, Talented Persons and Beautiful Women, I'm Coming by Yunnan Satellite TV, the travel channel Doctor Detective, Liaoning Satellite TV, Perfect Box Encounter, Guangxi Satellite TV, A Flying Song of Love for the Earth, Guangxi Satellite TV, Dream Show and LOL.

Personal monograph

Webcast: Learning the Operation of Live Broadcasting Platform from scratch was officially published by China Gong Xin Publishing Group Electronic Industry Press. This book analyzes the actual combat cheats of the anchor counterattack and is regarded as a must-read manual for live broadcast operators. This paper studies and analyzes the new revolution of live traffic marketing, and introduces the new ideas of realizing traffic.

Character view

Yangcheng Evening News: China people can perform good Korean dramas.

Compared with the previous pure Korean drama wedding dress, this time members paid to watch and sell peripheral products, which obviously changed the copyright purchase of video websites qualitatively. In the view of Li Zeqing, general manager of contemporary Oriental investment market strategy, this is to cultivate users' payment behavior habits through high-quality content. "The purchase price of $230,000 for a single episode seems to be generous, but this kind of investment has enabled the scale of paying users to grow rapidly in a short period of time. These users will continue to stay on the website because of membership benefits, which has solved the problem of insufficient stickiness of video website users in the long run and has revolutionary significance. "

Morning News: 20 16 Variety Big Bang

It's said that variety shows have exploded in 20 15, with 30-40 shows appearing every quarter, but the real outbreak may be the upcoming 20 16: according to the information disclosed by various investment fairs of David, some media predict that there will be more than 200 variety shows next year, and some insiders even push the number to an unprecedented 400.

In this regard, Li Zeqing, a senior entertainment marketing expert, believes that the survival rate of the so-called 400 variety shows may continue to decrease from the announcement of investment promotion to the specific broadcast. "A quarter of the survival rate is slightly higher. I suggest that TV stations reduce cooperation conditions and attract quality partners to join. "

Xiaoxiang morning herald: Star dinner.

It is very common for stars to attend all kinds of dinners besides working meals. The actress will participate, and so will the male star. Being able to "fit in" is an essential quality of a successful artist. Li Zeqing, a senior entertainment critic, said that apart from pure friendship, there are two other situations that will make some people like celebrity dinners. First of all, they are embarrassed. "You can show off in front of your friends and say that you have a star friend. This situation will be simpler. " In addition, due to some commercial considerations, I hope to reach some cooperation with the help of the star's face. "In fact, there are many such dinners, and there are public figures present. I have to give him some face more or less, which will be conducive to cooperative negotiations."

Youth Daily: Copyright dispute of variety show

Shenzhen Satellite TV's "Fast Forward" was plagiarized and launched a declaration of rights protection in conjunction with the original American version. "Idol Comes" once caused a considerable war of words. The popular Hidden Singer was also accused of copying South Korea's A Chinese Odyssey. Why does copyright plagiarism become the norm in the industry? Li Zeqing, a senior industry insider, told reporters that this aspect reflects the lack of domestic copyright system and weak awareness of respecting copyright. On the other hand, due to the decree of the State Administration of Radio, Film and Television, satellite TV stations and local channels are not allowed to broadcast more than one program with newly introduced overseas copyright mode every year. Therefore, many TV stations will choose to scratch the ball, learn from it, and even copy it.

Beijing Youth Daily: Project participant

With money and goods, the online self-made variety show stands out and becomes a dark horse. Last year's survey reality show "Are You Normal" ended with 300 million broadcasts. In 20 15, the total broadcast volume of the iqiyi debate talk show "seven tyrants" broke 230 million times. These two programs impressed Li Zeqing, an entertainment marketing expert. He believes that the same reason for the success of the two programs is "understanding users."

Taiyuan Evening News: Star Salary of Reality Show

When many stars choose a reality show, what they value is whether it is a first-line TV or not, and who is the star with him. Now is the time when the reality show variety show is in full swing, and more and more stars are keen to join the reality show. Besides high exposure, the most direct temptation is high pay.

With such a high salary, paying taxes is bound to be a lot. However, most of the stars in the entertainment circle now bargain at the after-tax price, and the pay for variety shows is no exception. According to Li Zeqing, a senior entertainment expert, the "star variety show pay 20 million" mentioned in the news at present is only after-tax pay. At present, most of the contracts signed by production companies and stars are after-tax prices.

Xiaoxiang morning herald: Overseas drama or return to the screen

"Although many TV platforms have given up the Korean drama market, the number of Korean drama fans has not decreased. They just changed their focus because of different playback platforms. " Li Zeqing, a film and television planner, also bluntly said that some TV stations adjusted the broadcast schedule of Korean dramas, which was influenced by the current situation of domestic TV dramas. "However, with the introduction of the' foreign order', it is more likely that overseas dramas such as Korean dramas and American dramas will return to TV screens. At that time, a group of fans who are chasing dramas online may also return to TV."

Li Zeqing analyzed that due to "foreign orders", video websites had to consider various "costs" when purchasing overseas dramas such as Korean dramas. "In the click-through rate theory of the Internet, if the content can't meet the needs of the audience, the audience will naturally divert their attention, and because the broadcast of overseas dramas on video websites can't be synchronized with overseas, it is difficult for video websites to pursue the introduction methods such as first broadcast or solo broadcast in the face of high drama purchase costs." However, for overseas dramas, there are actually TV channels besides online channels. "Compared with websites, TV stations have the ability to undertake the first broadcast or even solo broadcast of overseas dramas."

As for the time slots of overseas dramas, Li Zeqing believes that because of the policy of "one drama with two stars", if overseas dramas such as Korean dramas return to TV screens, they may still be arranged at night. "At present, many TV stations are operating 10 TV series. Judging from the current network response, the effect is not bad, so overseas dramas will be broadcast during this time period, and the ratings will not be bad. "

Changjiang Business Daily: Is Conscience Drama Far Behind?

There are many rumors that after the implementation of "one drama and two stars", an invisible "salary limit order" may be formed, forcing the first-line big names in the industry to dive. However, Li Zeqing, an entertainment marketing expert, told the Changjiang Business Daily reporter in an interview that the widely circulated "salary limit order" is only a rumor and needs to be confirmed. "What I know is that although the star's pay has decreased, it is not enough to form a key factor. The value of the star has not had much impact for the time being, but more is the appeal or helplessness or shouting of insiders. "

Qilu Evening News: Wireless myth is unsustainable.

I'm worried that TVB in the post-Run Run Run Shaw era will fall into a situation where no one can continue and alienate others. Those old wireless faces have gone, and the young Facebook has gradually alienated, leaving a group of "old people" who are still struggling to support their spirit, and they are finally unsustainable.

Southeast Express: Stars perform variety shows for one day 1 10,000.

With such a high salary, paying taxes is bound to be a lot. However, most of the stars in the entertainment circle now bargain at the after-tax price, and the pay for variety shows is no exception. According to Li Zeqing, a senior entertainment expert, the "star variety show pay 20 million" mentioned in the news at present is only after-tax pay. At present, most of the contracts signed by production companies and stars are after-tax prices.

Nanfang Daily: Network Variety: Breaking through TV "Big Variety"

Li Zeqing, a senior entertainment marketing expert, said: "The copyright price of TV programs has risen, and individual video websites have deliberately spent a lot of money, making the variety copyright market' valuable without market'. A large amount of capital investment can be described as profligacy, and the final effect is not necessarily higher than the effect of online self-made variety shows. "

City Evening News: Too extravagant and disgusting.

The wedding of Big S and Wang Xiaofei created many entertainment topics, and the negative media reports were regarded as warnings by many stars. The wedding held in Lin Xilei at the end of March was regarded as a low-key model by the entertainment circle. Patty Hou, a Taiwanese actress, revealed to the media the day before yesterday that no reporters would be invited to the wedding, and relatives and friends of both men and women also took the practice of "flying to Bali without charter flights". At the same time, Patty Hou also declined the proposal of Jay Chou and Liu Hong to sing poems at the wedding. Yesterday, senior entertainment critic Li Zeqing said: "Happiness has nothing to do with ostentation and extravagance. After the celebrity wedding is exposed, it may not only increase the public's hatred for the rich, but also cause some imitation, comparison and even hype in the entertainment circle. Extravagance and waste are also likely to cause resentment among most stars. "

Project case

1, Guizhou Satellite TV, promoted the blind date program "Perfect" in key periods (network and plane), and put forward suggestions for program adjustment.

2. Sichuan Satellite TV, the launch and promotion of the dating program My Fair Lady (network and plane).

3. Li Bingbing joined Sichuan Satellite TV to endorse the print media promotion of Earth Hour activities.

4. Promotion of print media in the pre-tibetan songs Festival in China.

5. Coordinate the publicity of 201KLOC-0/China's Got Talent Show Guizhou Station.

6. Hunan Satellite TV's self-made drama "Eight Hundred Li Dongting My Home" (the whole case); My Tang Brothers by Shanghai Film Group and Mulan's Big Man participated in the design and implementation of some links.

7. Chief Producer of China Top Ten "Bad Films" List in 2009.

In August 2009, the most controversial cultural celebrity list system.

9.20 13, Yi Nengjing and Gan Wei served as the general counsel of the producer's film "Rock Hero";

10, Hunan Satellite TV's TV series Happy Everyday was promoted nationwide.

1 1, Hunan Satellite TV drama "Tang" was promoted nationwide.

12, the TV series "Happy Ever After" of Zhejiang Satellite TV was promoted nationwide.

13, Shenzhen Satellite TV 20 14 started the drama "Land of the Commons"

14, TV series "National Hero Qi Jiguang" was popularized nationwide.

15, New Media Marketing Promotion of Zhejiang Satellite TV TV TV series "Beautiful Picture"

16, New Media Marketing Promotion of Henan Satellite TV Variety Show "Idiom Hero"

Personal work

"Eating Problem" Behind "Tai _"

3DNA: A New Way to Move Concert into Cinema

Snowflakes and Secret Fans: Language crossing is a failure.

Liang Luoshi Li Zekai broke up: Happiness has nothing to do with "giants"

Is "renting boyfriends and girlfriends home for the New Year" filial or cheating 50% netizens to support it?

The supermarket price tag is "artistic" and the customer's aunt is "confused"

Candidate cultural figures lead netizens to "talk war" annual cultural selection online voting deadline

New Year's gift of the Red Man Group, golden eggs, iphone4, ipad, you can take it if you are lucky.

Hunan Provincial Committee of Jiu San Society: Strengthening the Construction of Agricultural Socialization Service System

Tang Zepei, member of Hunan Provincial Political Consultative Conference: Employment security for the disabled needs to be strengthened.

Yang Weigang, member of Hunan CPPCC: Increase the income of workers in the initial distribution.

CPPCC's first suggestion is to pay attention to energy construction in the Twelfth Five-Year Plan.

Hunan CPPCC held the 20 10 annual commendation meeting.

The work of people's livelihood has created a precedent for active assistance at the grassroots level in Changde.

Hunan will use mass work to manage letters and visits, focusing on solving the interests of the masses.

Weibo hotly debated candidates for the top ten cultural events in Hunan.

Hengyang Chuanshan Academy was dilapidated, and netizens called for reconstruction.

During the "Eleventh Five-Year Plan" period, Hunan local tax was put into storage at 204.8 billion yuan, with an average annual increase of 25.48%.

There is a story behind every grass-roots child in people's livelihood work.

What's the new year's goods are very powerful. Redskins invited online shoppers to buy new year's goods.

Minsheng is the first government-paid home care service at the grassroots level in Shimen County.

The annual cultural event selection begins to vote, and the winners will enter the Hall of Fame.

The dust settled in the 20 10 college anchor contest, and Zhu Lisha of Huda University won the championship.

Three people in a family of four suffer from mental illness, which is suspected to be hereditary.

70,000 netizens participated in the annual cultural event person selection, and 10 began voting.

"77 yuan renter Guo Chunping's daughter" appeared in netizen Dai Li, Zhang Guan.

Ten thousand netizens participated in the Red Man Group Lottery and invited their lovers to enjoy the big gift package.

Li Bi wrote songs and played music for migrant workers earlier.

The standardized Chinese input method is challenging the global Chinese input method.

Loudi three lottery players formed an alliance, and the happy two-color ball was 5.87 million yuan.

Next year at 65438+ 10-4, the Red Man Group invites you to enjoy the "Three Armies" hot pot package.

Hunan Provincial Party Committee held a symposium on the construction of learning-oriented party organizations in Hunan Province

Hunan's priority strategy of improving people's livelihood benefits the people.

Mawangdui Middle School and the Provincial Expo jointly held a campus exhibition of famous Italian paintings.

Experts recognize Hunan's annual cultural event selection

In the next five years, the growth rate of Hunan's development will be 10%-30%, and the management of Xiangjiang River will become the top priority.

Three websites in Hunan won 20 10 "China Government Website Excellence Award".

The first standardized Chinese input method "Made in Hunan" is punching to meet the challenge on the first day of the Lunar New Year.

The cultural Hunan double ten selection sea election is coming to an end, and 50,000 netizens responded positively.

Members of the provincial propaganda group visited the red network and chatted with netizens about scientific development and people's livelihood construction.

Red move my heart group, your favorite red group users exceeded 20 thousand

Hunan province launched the "three rural areas" activity 20 1 1.

Hunan commended 29 editors who went to villages and towns to practice and exercise.

Yongshun Buermen Bridge was opened to traffic on the 29th to promote the upgrading and expansion of the county seat.

Provincial Media Editors Focus on Traffic Development in Yongshun County.

Yongshun Revolutionary Old Area 1000 Many young migrant workers actively returned home to enlist in the army.

Investigation on chronic non-communicable diseases in Yongshun county

Farmers in Shaba Town, Yongshun, Xiangxi volunteered to donate blood, and the shanzhai rolled up their sleeves to donate blood.

On the Day of the Elderly, the old people had a party in the government canteen and had a good time.

Changsha Bus invites you to sign up for an interview on Sunday.

Trough solar energy technology held the first expert summit forum in Huaihua

The "most fashionable" power generation project has settled in Yuanling, and will be put into operation next year to utilize solar heat.

There will never be Xiaogang Feng in the fairy tale king.

30% of netizens hope to carry the sexy avant-garde to the end. There are the most wolves on the bus.

There are always people shouting their misfortunes under the banner of art.

Red Net Tours in Quzhou Ke Cheng Farmers Draw New Countryside with "One Painting"

Red Net Quzhou Hangwuxijiang National Wetland Park has one river and two lakes.

Quzhou, a well-known online media in China, visited the Nanzhongjia Temple of Kongshi in Quzhou.

The trip of Red Net to Quzhou walked into Longyou Grottoes, the ninth wonder of the world.

Wang Hong is the birthplace of Shi Mao and the ancestral home of Mao Zedong.

Quzhou, the first stone city in East China, interprets "making something out of nothing"

Red Net Quzhou Tour Quzhou Guangfa Hero Post Well-known online media gathered in Qucheng.

Red Net Quzhou Bank 20 10 Quzhou Entrepreneurship Culture Week was grandly opened.

Zhang Jizhong's version of Journey to the West is an anachronistic monster.

Red Net Family Ancestral Hall became a new platform in Tomb-Sweeping Day, and it was completed in 3 days 1500 Family Memorial Hall.

Xiaogang Feng should apologize to the fans for making "shit" remarks.

Select five-star public toilets, show off political achievements and lose people's hearts.

Why does the power to care about big things often hurt people?

The youth idol drama in Dongting Lake is very loud.

Thousands of married girls in Andy Lau have lost their spring dreams.

Yico Zeng, are you full? Are you in the wrong place?

Poetry of Wang Feng's Rock Love Song in Spring

Don't learn from the angry old people in Lanzhou, ask where the traffic police are.

Who should pay for the future of higher vocational graduates?

Five sins of college students' employment difficulties

Bring prostitutes who molest girls to justice.

Stars are poisonous.

Rich people want to spend money on a banquet at Yang Lele's house, which is not normal!

Why did the "bitch" become the first literary idol of the post-90s generation?

Nanjing! Nanjing! "You shouldn't play' feelings'.

Stars get married, but please give your children maternal love.

Why do the new regulations only see violent resistance to the law but not violent law enforcement?

Hong Kong audiences have no problem with Xiaogang Feng.

Buying and selling train tickets should strictly implement the "traffic rules"

How to treat the anger of senior three boys after their love is rejected?

Xiaogang Feng PK Chen Kaige who is better than who?

On the reporter's occupational safety from the missing key

How to Treat Postgraduates as "Pork Guy"

The new song is suspected of being manipulated by Jay Chou. Liu Ke explained guerrilla magic.

"First-class girl of Peking University" is an elaborate hype.

Once famous, Nailin never abandoned innocence.

After 80, female writers began to collectively estrus?

First of all, parents should actively promote education reform.

Who created the "prestigious school complex" of students?

Commend outstanding young people for earthquake resistance and set an example for the whole people.

works of excellence

Prepare a cemetery for yourself.

for oneself

Prepare the cemetery

It doesn't have to be near mountains and waters.

Everything is not perfect.

Tired of the hypocrisy of this world

Not used to being a ghost of ignorance

It can only be so.

Prepare your own cemetery.

Let your last conscience

Eternity in pure land

Take off your thick coat.

Let the soul get a moment's peace

Sublimate in front of the tomb

The sight that was once blocked by the night

Then you will enjoy the light.

Let fate jump again.

Start another journey

And live forever.

External comments

Lan Yidong: Li Zeqing's poetic style represents a kind of value orientation of young people in the Pan-1990s: from the adolescent turmoil in the 1980s to the awakening of an internalized spiritual meditation; From inexplicable physical and mental confusion in the 1980 s to thinking about the value of spiritual life; From metaphysical carnal revelry to metaphysical melancholy; This is a state of mind. To some extent, it can be said that it is the reappearance of the negative negative movement in the history of poetry movement. The construction consciousness of value is greater than the demolition and disintegration of value. "Thinking" has become the theme here.

Red mist: Poets never die, but poems live. A few years ago, there was a terrible saying that "the poet is dead, but the poem is alive". In those years, several outstanding poets died abnormally. No one wants to talk about it again, because another poet has passed away. And whether the poet's death can really make the poem survive, no one dares to draw a conclusion. If the work has vitality, it is alive whether the author is alive or not! For example, the 88-year-old Nobel Prize winner stood in front of the world for winning the prize. She is alive, and her works are more powerful! A poet, a very young and emotional poet-Li Zeqing.