The new advertising law 20 19 on real estate

"It takes only ××××× minutes to drive from ×××", "Buy and rent, and the return on investment is as high as ××××" ... In the future, developers can no longer seduce consumers with such advertisements. The reporter learned that the new "Advertising Law" will be officially implemented on September 1 this year, in which the contents of real estate advertisements are clearly regulated. According to insiders, with the implementation of the new advertising law, without the confusion and vague promises of advertisements, the rights and interests of buyers will be effectively protected, and the disputes between buyers and real estate enterprises will be greatly reduced.

The new advertising law will be implemented on September 1.

Four items should not appear.

The reporter leafed through the new Advertising Law and saw in the second chapter of the advertising content guide that Article 26 stipulates that real estate advertisements and housing information should be true, and the marked area should be the construction area or the interior construction area, and shall not contain the following contents: (1) Commitment to appreciation or return on investment; (two) the location of the project is expressed by the time required for the project to reach a specific reference; (three) in violation of the relevant provisions of the state on price management; (four) misleading propaganda on transportation, commerce, cultural and educational facilities and other municipal conditions under planning or construction.

The relevant person in charge of the Trademark Advertising Section of Yinchuan Municipal Market Supervision Administration told the reporter that these regulations were also required in the previous Interim Provisions on the Issuance of Real Estate Advertisements, but only as departmental regulations, and this time it was clearly put forward in the Advertising Law, which also means that these contents have been raised to the level of legal provisions.

The person in charge said that the four contents mentioned in the new "Advertising Law" are commonly used by real estate developers in advertising, and they are also the contents that are easily disputed with consumers or complained by consumers in recent years. Incorporating it into the new advertising law will further promote and standardize the advertising content released by real estate.

The reporter saw in the Interim Provisions on the Publication of Real Estate Advertisements (Revised Draft), which was implemented simultaneously with the new Advertising Law, that real estate advertisements should not contain feudal superstitious contents such as geomantic omen and divination, and the description and rendering of the project situation should not violate the good social customs; If the price is indicated in the advertisement, it shall be clearly stated as the actual sales price and the effective period of the price; Advertisements shall not contain advertisers' promises on matters such as household registration, employment and further education.

Real estate agents put out advertisements.

Can no longer be "willful"

As we all know, in addition to the project itself, property buyers now pay more attention to the surrounding facilities, such as transportation, commerce, schools and so on. Therefore, developers will also use these as the selling points of the project when advertising, and some even exaggerate the publicity to attract property buyers. For example, in order to promote their own properties, developers often deliberately exaggerate the regional or supporting advantages of their properties. The most common thing is that there are no large supporting facilities, schools and so on. Around the real estate. In order to achieve the purpose of publicity, the supporting facilities and schools across several roads are written into the supporting facilities of the real estate, misleading consumers.

In this regard, the relevant person in charge of the Trademark Advertising Section of Yinchuan Municipal Market Supervision Administration pointed out that these advertising contents that do not meet the requirements of the new advertising law shall not be published in advertisements such as printed matter, newspapers, television, internet and outdoor electronic screens from September 1 day. In other words, from September 1 day, whether it is a newly released advertisement or a previously printed advertisement of a real estate developer, including loushu, publicity colorful pages, outdoor advertisements, etc. There must be no publicity content that violates the provisions of the new advertising law. The regulatory authorities will organize special inspections after the implementation of the new advertising law to investigate and deal with violations.

The reporter learned that according to the provisions of the new "Advertising Law", those who violate the provisions of Article 26 will be ordered by the administrative department for industry and commerce to stop publishing advertisements, and advertisers will be ordered to eliminate the influence within the corresponding scope, and the advertising expenses will be fined more than one time and less than three times. If the advertising expenses cannot be calculated or obviously low, a fine of not less than 100,000 yuan but not more than 200,000 yuan shall be imposed; If the circumstances are serious, a fine of three times or more and five times or less shall be imposed. If the advertising expenses cannot be calculated or are obviously low, a fine of more than 200,000 yuan/kloc-0,000 yuan may be imposed, and the business license may be revoked. The advertising examination authority shall revoke the approval document for advertising examination and refuse to accept its application for advertising examination within one year.

Here, we also remind real estate developers to take the time to modify and replace the illegal contents in the previously printed loushu, publicity color pages and publicity advertisements published on the website, so as not to cause unnecessary trouble.

Consumers encounter illegal propaganda.

Complaint "123 15"

"The new advertising law stipulates the content of real estate advertisements, which is not only conducive to regulating the real estate advertising market, but also conducive to protecting the legitimate rights and interests of buyers." The relevant person in charge of the Trademark Advertising Section of Yinchuan Municipal Market Supervision Administration said that after the formal implementation of the new advertising law, consumers can complain to "123 15" if they encounter illegal publicity.

In real estate advertisements, we can often see some projects. In order to highlight their location advantages, we will write that it takes only a few minutes to reach a certain business district or a certain place, but the actual arrival time is longer than the publicity time; There are also some projects that are still a certain distance from a park, but in the publicity, it is said that there is a park nearby, taking a natural oxygen bar and so on.

Insiders pointed out that most property buyers now buy faster, because there is no real scene, so the content promoted by developers plays a decisive role in consumers' purchase. Nowadays, the new Advertising Law clearly stipulates that real estate advertisements must not mislead the municipal conditions such as transportation, commerce, cultural and educational facilities under planning or construction. In this way, property buyers can protect their rights and interests through legal channels as long as they are deceived in relevant aspects. With the implementation of the new Advertising Law, higher requirements and tests have been put forward for the advertisements issued by developers.