How to write the official account of WeChat?

Question 1: How to write the marketing plan of WeChat public platform? Wechat public platform marketing, I hope this article will help you.

First of all, as an official WeChat account, you must have something that can make people live. You are attractive, but when others see it, your official WeChat account has no content, and fans won't stay for long.

The so-called content includes the following points:

1. Selling products, product pictures don't need to be exquisite, but at least people will have the urge to take a look. At the same time, the product details page should be as complete as possible. If you have the time and energy, you can make several main products into beautiful videos and make a link. If customers who want to buy see the video, they will feel more practical and the probability of buying will be at least 50% higher.

2. Have your own unique style. Whether it's color or overall style, you have to do it with your heart. Don't bring some messy pictures casually to lower your level. If you need to know more about WeChat operation,

3. There are regular preferential activities. Fans are willing to stay, and there must be certain benefits. If you don't do anything for ten and a half months, fans' interest will decrease until they stop paying attention.

4. Respond to every message in time and seriously. Since a fan sends you a message, he is at least an active fan. If these fans interact well, they will become loyal fans and it is difficult to run away. If you need to know more about WeChat operation,

5. Don't let your page scare away "users with difficult choices". You have done all the previous points, but the page is too "fancy". For example, the main interface is usually three first-level menus, and five second-level menus can be set below each first-level menu. Then the problem is coming. Some people make their secondary menu very confusing. For example, fans can't find the entrance to the homepage of your store; For example, put the pages of service class and interactive class in a menu item; For another example, the acquisition of menu names makes people unable to understand what it is for at a glance. At the same time, the pages should be classified page by page, and don't be messy. It introduces products and enterprises, belonging to the same category; Interacting with fans belongs to another category; It is prompted by some shopping help and belongs to the same category. Otherwise, when fans see those menu items that only you can understand, they will be at a loss and think that the content of your official WeChat account is very confusing and have a bad feeling.

Do your basic content first, and then promote adding powder. Don't believe the myth that the circle of friends sells things with a monthly income of tens of thousands or even millions. Why? Because it is really a myth, haha. So, how to add powder? How to promote it? It's actually the same thing. First of all, talk about QQ group plus powder. I want to say that this method is simply weak. QQ group promotion, like brushing the screen in a circle of friends, will only lead to three results: 1.qq group sends a link or is directly kicked out after QR code. Basically, the probability of someone clicking in or sweeping you is less than one in ten thousand, and you will be despised by others. Swiping the screen in the circle of friends makes friends visually tired (they already know that you are promoting, so the latter is basically ineffective except for the first and second time) 2. Tired 3. Waste of time 4. Affect the feelings between friends.

The available and effective methods are as follows:

Offline promotion:

1. Promotion of offline cooperation.

This needs to be done in combination with product characteristics. For example, if you work in women's clothing, you can make good use of the resources of nearby universities. If you think that college students are not the main consumers, you are wrong. Just search the latest spending power survey. College students generally have financial support from their families, have enough spare time and are very willing to accept new things. If you cooperate with some school clubs to do some activities, such as talent contests, welcome parties, provide some clothes, do a fashion show, and enjoy code scanning discount (this discount can give full play to your intelligence). In short, this college is finished, and there is another college. This school is finished, and there is another school. For example, when I make home appliances, I usually cooperate with some large shopping malls or supermarkets and send small gifts after scanning the code. Such fans are generally of high quality, and the input cost can increase or decrease in time with the effect, which is very flexible. For those who sell other products, please use the method of drawing inferences from others. This is just to provide an idea. I believe that as long as you find the right target consumers, use the right way, meet the tastes of fans, and the method that suits you can be copied continuously. If you need to know more about WeChat operation,

2. Other offline promotion methods.

In addition, going to parks, playgrounds and other places and doing some recreational activities will also make a difference ... >>

Question 2: How to write WeChat official account copy 1. The title should be widely disseminated.

Two. user demand analysis

Third, the topic should be timely.

4. The content should be simple, rough, direct and in-depth.

5. Let subscribers help you spread it spontaneously.

6. Abstracts and illustrations are extra points.

7. The typesetting should be beautiful and generous.

Question 3: What is the copy of WeChat official account? The score of 10 is that writing articles and paragraphs is better.

Question 4: How to write a good copy of WeChat official account promotion? What is a good new media planning? How to make copywriters speak human words?

Please see the Seven-step Poem Eight Diagrams by Liu Jipeng Jack, the planner of new media operation:

Views, tears, smiles, valleys, hot spots, G-spots, thunder spots-Seven Steps to Start-Seven Steps Poetry

Bitter and foolish, sweet and sincere-gossip array

Shi Hui. Com- copywriting headline-special delivery Vance reprint, please indicate the source.

Question 5: Can someone else's WeChat official account copy be forwarded to their own WeChat official account? Can be copied

Question 6: Introduce a good WeChat. WeChat official account sent a WeChat official account "AMV0 123", which is quite good.

Question 7: How to write the marketing copy of WeChat official account here is unclear, and your question is unclear.

Question 8: Can the copy of WeChat official account be kept from people who have already paid attention to it? Yes, you can push in groups. If you don't want some people to see it, separate those people and don't push them.

I hope my answer is helpful to you, and your adoption is my greatest encouragement.

Question 9: I want to write a copy in cooperation with an official WeChat account. What information do you need to know about the crowd and content positioning of WeChat official account? For example, in the face of college students' fashion, I feel fresh, youthful, funny, secondary and so on; And if it is aimed at middle-aged and elderly people, it is chicken soup.

According to the above positioning, collect relevant materials. In addition to online, you can also refer to competitors in the official WeChat account, and refer to the content, style and materials of the other party's copy.

Collect data, edit, arrange typesetting and write manuscripts.

Question 10: How to write the marketing plan of WeChat public platform? Wechat public platform marketing, I hope this article will help you.

First of all, as an official WeChat account, you must have something that can make people live. You are attractive, but when others see it, your official WeChat account has no content, and fans won't stay for long.

The so-called content includes the following points:

1. Selling products, product pictures don't need to be exquisite, but at least people will have the urge to take a look. At the same time, the product details page should be as complete as possible. If you have the time and energy, you can make several main products into beautiful videos and make a link. If customers who want to buy see the video, they will feel more practical and the probability of buying will be at least 50% higher.

2. Have your own unique style. Whether it's color or overall style, you have to do it with your heart. Don't bring some messy pictures casually to lower your level. If you need to know more about WeChat operation,

3. There are regular preferential activities. Fans are willing to stay, and there must be certain benefits. If you don't do anything for ten and a half months, fans' interest will decrease until they stop paying attention.

4. Respond to every message in time and seriously. Since a fan sends you a message, he is at least an active fan. If these fans interact well, they will become loyal fans and it is difficult to run away. If you need to know more about WeChat operation,

5. Don't let your page scare away "users with difficult choices". You have done all the previous points, but the page is too "fancy". For example, the main interface is usually three first-level menus, and five second-level menus can be set below each first-level menu. Then the problem is coming. Some people make their secondary menu very confusing. For example, fans can't find the entrance to the homepage of your store; For example, put the pages of service class and interactive class in a menu item; For another example, the acquisition of menu names makes people unable to understand what it is for at a glance. At the same time, the pages should be classified page by page, and don't be messy. It introduces products and enterprises, belonging to the same category; Interacting with fans belongs to another category; It is prompted by some shopping help and belongs to the same category. Otherwise, when fans see those menu items that only you can understand, they will be at a loss and think that the content of your official WeChat account is very confusing and have a bad feeling.

Do your basic content first, and then promote adding powder. Don't believe the myth that the circle of friends sells things with a monthly income of tens of thousands or even millions. Why? Because it is really a myth, haha. So, how to add powder? How to promote it? It's actually the same thing. First of all, talk about QQ group plus powder. I want to say that this method is simply weak. QQ group promotion, like brushing the screen in a circle of friends, will only lead to three results: 1.qq group sends a link or is directly kicked out after QR code. Basically, the probability of someone clicking in or sweeping you is less than one in ten thousand, and you will be despised by others. Swiping the screen in the circle of friends makes friends visually tired (they already know that you are promoting, so the latter is basically ineffective except for the first and second time) 2. Tired 3. Waste of time 4. Affect the feelings between friends.

The available and effective methods are as follows:

Offline promotion:

1. Promotion of offline cooperation.

This needs to be done in combination with product characteristics. For example, if you work in women's clothing, you can make good use of the resources of nearby universities. If you think that college students are not the main consumers, you are wrong. Just search the latest spending power survey. College students generally have financial support from their families, have enough spare time and are very willing to accept new things. If you cooperate with some school clubs to do some activities, such as talent contests, welcome parties, provide some clothes, do a fashion show, and enjoy code scanning discount (this discount can give full play to your intelligence). In short, this college is finished, and there is another college. This school is finished, and there is another school. For example, when I make home appliances, I usually cooperate with some large shopping malls or supermarkets and send small gifts after scanning the code. Such fans are generally of high quality, and the input cost can increase or decrease in time with the effect, which is very flexible. For those who sell other products, please use the method of drawing inferences from others. This is just to provide an idea. I believe that as long as you find the right target consumers, use the right way, meet the tastes of fans, and the method that suits you can be copied continuously. If you need to know more about WeChat operation,

2. Other offline promotion methods.

In addition, going to parks, playgrounds and other places and doing some recreational activities will also make a difference ... >>