How to accurately realize WeChat drainage?

Wechat marketing is to build a "fan ecosystem". Many WeChat operators are clear about positioning, content, interaction and WeChat drainage, but few people do it alone.

Wechat drainage channels can be roughly divided into three categories:

1, active WeChat drainage channel. It is necessary for WeChat operators to take the initiative to find out, such as advertising and WeChat mutual promotion.

2. Frequency WeChat drainage channel. There are usually some free drainage channels. It is good and tedious to do it regularly, but the long-term implementation effect is obvious. For example: q group, email address

3. Passive WeChat drainage channel. It partially overlaps with the frequency-based WeChat drainage channel, but the difference is that the passive WeChat drainage channel is "one-time distribution and lifelong benefit", such as encyclopedia, knowledge and navigation.

Wechat drainage channels can be classified and prioritized according to their own understanding, and the rest will be implemented. Today, I will focus on several methods of WeChat drainage.

First, accurate advertising to send gifts

Today's users have been spoiled by marketers, with more choices and more and more picky tastes. If there is no interest to lure them, unless there is a strong demand, few people will take the bait. This method focuses on "accuracy" and "courtesy". Users are classified according to marketing needs, including core users, ordinary users and intended users.

1, choose gifts that complement the brand according to the needs of users.

For example, a tea seller needs to know what tea drinkers like and want, and the cost is not high. Tea pets and pots are low in cost, and not many people like to drink tea. Ordinary tea drinkers also lack this configuration.

2. Select delivery channels according to user attributes.

The emphasis here is on accurate advertising. As for those who pass the buck, free, although effective, but can't do it. To fully cover or recommend Internet Alliance and Broadlink, when setting advertisements, it is better not to spend advertising fees or set them at will, otherwise the acquisition cost of users is uncontrollable.

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Second, the activity information WeChat drainage

Some people may think that an event will spread automatically with a random plan. A successful activity needs a group of loyal users besides basic creative planning. Wechat operators are self-enclosed when doing marketing. Wechat marketing needs an open mind, and the best marketing strategy is "borrowing". Therefore, I suggest that you put cooperation in the first place when thinking about marketing, so that WeChat marketing activities can be successful.

Of course, the premise of cooperation is interest. Without cooperative capital, friends who want to be empty-handed should not do marketing. Then the focus of WeChat activity drainage is: If your user base is small, find a match with a large user base to help you do the activity. Otherwise, you may waste a good marketing idea and end up in vain.

Third, the network information WeChat drainage

For powerful WeChat operators, the first two are the most efficient drainage methods, while for users who are self-media or rarely invest, the free WeChat drainage channel is a life-saving straw, and the traffic is very impressive. The key point of doing WeChat free drainage channel is to establish a valuable content system and service system. Without money and resources, you can only do a good job in content and services, otherwise users are not interested in paying attention to you.

There are many places to publish network information, and the most effective one is the community, including Post Bar, Douban, Space, Weibo, industry benchmark community and WeChat navigation. The quality of community use is directly related to the drainage effect of WeChat.