654381A girl was born at 23: 00 on October 7th. What's her name? Forget your surname Liang.

First, the naming history-naming culture:

The Chinese nation has a history of more than 5,000 years, so the history of naming can be traced back to ancient times. As early as Xia and Shang Dynasties, people's names were relatively simple and uncommon. In two weeks, the Yijing came out and the productivity has been greatly developed. People have mastered certain rules in naming. After the birth of Lu Huangong's eldest son, "Zuo Zhuan Huan Gong Six Years" recorded that he had asked the doctor for his name.

These five methods are:

1. Xinfa, named after the actual situation at birth;

2. Easy to send, named after Xiangrui;

3. Image method, named after a part of the body that looks like something in nature;

4. Fake law, named after everything;

5. Class method, named after something similar to its parent.

The six taboos are:

1. You cannot use your country name;

3. Don't use the names of mountains and rivers in your own country;

4. Don't use a disease name;

5. Don't use animal names;

6. Do not use ritual vessels and currency names.

Shen Gui's "five laws and six taboos", as a systematic "naming method", naturally represented the research results of Lu scholars on name culture at that time. In particular, the theory of "six taboos" is directly related to Zhou's social ideological trend of sincere fear of people, lest "the country (name) be abolished, the official (name) be abolished, the mountains and rivers (name) be abolished, the animals (name) be abolished, and the coins (name) be abolished" (Zuo Zhuan Huan Gong). However, China has a vast territory and a history. As a specific historical and cultural phenomenon, the naming method in practice is far more than "five laws" and is not limited by "six taboos". Later, in the Spring and Autumn Period and the Warring States Period, the names gradually separated, such as Kong Qiu, Zhong Ni, Mencius and Yu Zi. From the Han Dynasty to the end of Qing Dynasty, the famous culture in ancient China never stopped, and there were many methods.

For example, the Prajna Center for Fame and Fame proposed:

1, time method. That is, according to the year, season, month, day and time of birth.

2. Discipline and land law. Named after the place of birth.

3. Chronological method. That is, named after what happened or happened at the time of departure.

4. Ji Defa. That is, according to the names of people who were kind to themselves or their parents at birth.

5. Disciplinary law. That is, according to the surname of the person who intentionally or unintentionally stepped on the baby when the baby was born (generally referring to the first outsider who entered the house after the baby was born).

6, should dream method. That is, according to the dream of the mother or father before the baby is born.

7. Applicable law. That is, it is named according to the divination results before the baby is born.

8, should sign the law. That is, according to some signs before and after the baby is born.

9. You should study law. That is, according to the feelings and thoughts of the elders when the baby was born.

10 should be the preferred method. In other words, babies are named according to some physiological characteristics such as appearance and body shape at birth. 1 1, showing morality. That is, naming is used to express the yearning for a certain moral sentiment and the willingness to practice. 12, positive line method. That is, by naming the sages, we show our admiration for them.

13, notation, that is, naming to express the great ambition of making contributions.

14, consignment mode. In other words, named after the expectations of the elders for the baby, or inheriting the shadow of the ancestors, the family business is booming, with names such as, Tian, and so on; Or disaster relief, longevity, Huo Qubing, Gan Yanshou, Mao Yanshou, Xin Qiji and other names; Or named his wife Yin and Yao Zu Guangzong, with the names of Shi Dazu, Tang Xianzu, Liu Xiaozu and Zheng Guangzu.

15, using the code method. That is, it is named after choosing words from idioms and allusions in poetry.

Mr. Zhiyi proposed:

Moral-oriented, strange star

Buddha wisdom helps fortune, and the eight-character numerology is clear.

Confucianism became a famous holographic adult student.

It can also be seen that the development of ancient naming history and the prosperity of culture directly contributed to the rapid development of naming culture, especially the names of historical and cultural celebrities, which have been influenced by modern people as a commercial brand. China's surname and first name have gone through a long process of evolution before they developed into common names today. The pen names of writers, celebrities and artists in today's society have pushed the naming culture to the peak.

Two. The historical background of the emergence of naming institutions (naming centers):

In ancient times, some emperors, generals and nobles attached great importance to their names before their death, and were named posthumous title after their death, which directly led people to attach great importance to their names. China people have paid attention to naming since ancient times. Under the influence of traditional culture, names play an important role in people's lives in China. They are not just a meaningless symbol. As a symbol, surnames and first names can't determine people's fate, but they always carry the information of the times, engrave cultural concepts, leave the brand of family lineage, condense parents' deep affection and ardent expectations for their children, and place different ideals, interests and ambitions. The name is the beginning of family education, the parents' outlook on their children's life prospects, and the sustenance of strengthening their personal wishes. Names full of life beliefs will regulate, function and influence people's lives. Driven by this ideology, people demand more and more names, not only the names of babies, but also the registration of brand names, the naming of company groups and the naming of products and commodities. A good brand can be in an invincible position in the enterprise, and a good name can also play a role in widespread communication. Therefore, with the development of commodity economy and society, today's naming institutions are everywhere, serving the whole social group.

Three. The main services of naming organizations (naming centers)

1. Child's name (baby's name):

At present, the mainstream naming institutions mainly adopt the method of combining the gods with the five elements and eight characters. In fact, there are many precautions in naming children. Prajnaparamita advocates considering them from the perspectives of Yi-ology, literature and Buddhism. For example, the baby's name should pay attention to the harmonious beauty of phonology, not three times, preferably not three times. The initials and finals should be considered in place, otherwise it will be awkward; Don't repeat words with parents, relatives and elders, and don't respect elders. This is a taboo for baby names. Try to avoid uncommon words in meaning, but not too vulgar and explicit. Fonts and strokes are best symmetrical, and the meaning of words should be rich in cultural beauty. Consider the attributes of the zodiac. There is a theory in "heavenly stems and earthly branches", that is, mutual generation and mutual control, mutual punishment and mutual harm, and attention should be paid when naming a baby.

2. Children change their names:

The child changed his name because his own name had a certain influence on his career and love, or his name didn't match his birth date, so everything went smoothly. Such children should analyze their names in detail, check the five-character numerology, eight-character likes and dislikes and many other aspects. Teacher Zhiyi of Yizhi Internet emphasizes changing the name with Yi-ology theories such as Eight-character numerology and Qimen numerology, and changing it into a good name suitable for the development of one's life. This is obviously different in the field of professional naming institutions. A good naming organization will make a reasonable analysis of the health fortune, make a reasonable explanation of the names and find out more helpful names.

3. Brand naming:

With the rapid development of market economy, brand has become an integral part of enterprise competitiveness, and the naming of brand is the result of giving full play to wisdom. Therefore, the general baby stores only analyze the brand from the perspective of five-grid mathematics, and do not understand or know the comprehensive market situation. The famous institutions of Prajna emphasize the need to find professional famous service institutions for brand naming, and make a comprehensive analysis from the perspectives of marketing, environment, Yi-ology, psychology and logo.

4. Product name:

Naming agencies can provide various methods for product naming, such as explicit naming, implicit naming, combination naming, digital naming, animal and plant naming, character brand naming, time and space brand naming and so on. In addition, it needs to be emphasized that the product naming should be short and pithy, with positive meaning, inspiring association, trying to figure out people's hearts, choosing according to people, being rich and elegant, giving priority to Geely, seeking novelty and novelty, and naming with characteristics.

5. China Research:

There are often Yi-ology experts, Feng Shui scholars and professors of Chinese studies in famous professional institutions. They often have profound attainments in ancient literature, ancient philosophical theory, Yi-ology culture and even Buddhist classics. These people can not only put forward the theoretical system, but also provide the training of Chinese studies, and can plausibly integrate the development of Chinese studies, which invisibly promotes the development and research of Chinese studies.

Four. The significance of naming institutions

Inheriting the spirit of Chinese studies and serving the society;

At present, the cause of Chinese studies is in the ascendant, and the naming institutions are also mixed. In this pluralistic era, everything should be viewed from multiple angles, and so should naming institutions. It is a good thing that a good naming organization can serve and benefit the society in line with the purpose of inheriting the spirit of Chinese studies.

In addition, sinology is not only a traditional culture, but also an advanced culture and fashion culture. Not only natural Chinese studies, not only life Chinese studies, not only family Chinese studies, not only public Chinese studies; Sinology is a living and continuous Chinese civilization and harmonious culture, which originated from primitive times and inherited from historical reality. It is the core value concept and pursuit of the Chinese nation, the high generalization of Taiwan Province people's way of thinking, behavior, lifestyle and production for tens of millions of years, the blood, spirit and soul of Chinese sons and daughters, and the sky and land that China people believe in. Today, with the great rejuvenation of the Chinese nation and the prosperity of Chinese culture, ordinary people have a long way to go to learn Chinese studies.

Some clues can be seen from the masters of modern Chinese studies. Most of these masters are proficient in literature, history and philosophy, and their research on Confucianism, Buddhism and Taoism has reached its peak. Yi-ology is the ancestor of literature, the classic of Confucianism and the peak of philosophy. It is understandable to link Yi-ology, Feng Shui and naming. If the so-called master experts in naming institutions integrate Chinese studies into naming culture, it will also play a role in promoting China's traditional culture from a certain angle and contribute to the development of society. Its contribution is not only to name individuals and companies, but also to the classical theory, which deserves people's praise.

The characteristics of naming mechanism of verb (abbreviation of verb)

1. Gradually gain social recognition:

With the development of society, pen names, stage names and font sizes are recognized and valued by more and more people of insight. The quality of brand naming is related to the competitiveness of enterprises and the future development of the company, so more and more enterprises have attached importance to the naming of companies and commodities. In this case, naming agencies came into being, and won the recognition and approval of ordinary people and group companies with profound professional knowledge, and gradually gained recognition and understanding from all walks of life.

2. Question:

Everything has double value, just like a double-edged sword. Good people and bad people have to understand and feel for themselves, and so do naming agencies. There are many naming institutions now, and it is difficult to distinguish between true and false. Some people are just a false name, greedy for fame and fortune, mercenary, and have deceived many people. This is a common problem in naming organizations at present, and this phenomenon is inevitable because of market interests. This requires discerning people to distinguish between true and false, not just listening to people bragging on the Internet. In the end, if you lose a lot of money, you will lose more.

3. It should be noted that:

The Yizhi Internet Sinology Center once organized the first-class experts of Yi-ology and Brand Studies in China to hold a professional forum, and the experts of Confucius Institute in the United States conducted in-depth discussions on the role of Yi-ology and Sinology in nephrology, especially emphasizing that enterprise nephrology must find a professional naming institution, otherwise the loss outweighs the gain and the risk is great.