psychological suggestion

Five psychological effects of psychological suggestion

0 1 zernike effect

Zeegnik's memory effect means that people are born with the driving force to finish things. In daily life, our memory of unfinished work is deeper than that of completed work.

After watching a wonderful movie, stop halfway, is it still unfinished? The novel has not been updated in the middle of reading. Did you scratch your heart? Do you want to finish drawing a circle with a gap? This is because the brain pays more attention to "unfinished" and wants to "complete".

Application in psychological suggestion: for example, in order to make storytelling more attractive, you can pause appropriately; In interpersonal communication, people will never forget to turn around and leave when both sides are enjoying themselves.

02 pygmalion effect

Pygmalion effect, that is, expected effect, refers to people's expectation of the development of things, which will have a corresponding guiding influence on the development of things.

People's emotions and thoughts will be influenced by others' subconscious to varying degrees. People will unconsciously accept the influence and hints of people they like, admire, trust and appreciate. For example, if your parents expect you to be excellent, you will gradually develop to be excellent; Teachers expect students to be smart and their intelligence will develop upward.

Application in psychological suggestion: If you give the other person a great personality and constantly strengthen this consciousness (positive praise), then the other person will keep moving closer to this person to maintain this person's design in your mind.

03 facade effect

"Face effect", also known as "face effect", refers to the phenomenon that people's acceptance of smaller requirements increases after rejecting a big request.

A gentleman once said, "China people always like reconciliation and compromise. For example, if you say that the room is too dark and you need to open a window here, you must not allow it. But if you advocate tearing down the roof, they will come to reconciliation and are willing to open the window. " This is actually the facade effect.

Application in psychological suggestion: If you want to have something that is not easy to have, you might as well make an outrageous request first, and then make a real request after the other party refuses you. The other person becomes the second person to ask for your permission.

04 anchoring effect

The anchoring effect is actually a contrast effect, that is to say, when people estimate the value of a thing, there is actually no absolute measure of value, and everything is relative. The key depends on how you position the base point.

In the vernacular, it means "no contrast, no harm". The value judgment of anything (including people, events and events) depends on who it is compared with, and this comparison is the "anchor".

Application in psychological suggestion: A 199 glass is expensive at first glance, but it is very cheap when it is put together with the price of 399,299. This is very common. This is why online shopping platforms will have discounted prices, which will promote consumption.

Barnum effect

Barnum effect, also known as constellation effect, means that people will give highly accurate comments on some personality descriptions that they think are tailor-made for themselves, and these descriptions are often very vague and universal, so that they can be applied to many people anywhere.

Barnum effect can provide a very complete explanation for many commonly accepted phenomena in pseudoscience, such as astrology, divination or psychological test and lottery.

Application in psychological suggestion: If we want to believe something, we can always collect all kinds of evidence to support ourselves. Even if it doesn't matter, we can still find a logic and make it conform to our own ideas. This is the underlying logic of pua brainwashing.