Treasures of Copywriting in CCTV Programs

Treasures of Copywriting in CCTV Programs

1. The theme of the fourth season of Classic Poetry: youth, hero and youth.

Since ancient times, heroes and teenagers, when they were teenagers, "stirred up a bright moon, and the ice and snow shone on me." When they were teenagers, they were "courageous all their lives, because people are always hot." Although "youth is not reserved for teenagers", no matter how far we go, we are still teenagers.

2. The theme of the third season of Readers: Women, Women and Beauty.

Women's eyes can not only look at pain gently, but also look down on prosperity sharply. A woman's hands can not only cook delicious food, but also command a moving boat.

3. China theme in classics: history, people and reference.

The merits and demerits of the ages are all in the Qing history. Every historical figure is like a mirror. Young people who travel in the mountains and rivers are determined to see virtues in Shun and Yu, learn from Gou Jian, the king of Yue, respect sages in Confucius' hometown, feel Qu Yuan's feelings of home and country by the Miluo River, remember Xiang Yu's bravery by the Wujiang River and reflect on his defeat. Mountains and rivers are a history book. Just like reading history, they connect the past and the present when studying man and nature.

4. The theme of the third season of "National Treasure": space flight, nationality, dream and scientific research.

Since ancient times, China has the earliest existing star map, the oldest astrological observatory and the most complete astronomical records in the world. Until today, the pace of human exploration of the universe has never stopped. Hegel said: "A nation needs a group of people who look up at the stars, and they have hope." Through these hundreds of stars still hanging high on the dome, I saw those who looked up at the stars.

5. China aerial photography theme: environment, earth, life and scenery.

There are always some scenery that we can't imagine. A pulse can stretch for tens of kilometers, and water and clouds can set up a dream path. We have created a vertical world of high-altitude airflow, and the rhythm of life is rushing on the edge of the land. The depths of the jungle echoed with legends of ancient tribes. The top of the mountain hides the traces of ancient beasts, and behind the graphic lines overlooking the world under the cloud is the secret created by God.

6. The theme of the third season of "If a national treasure can talk": incomplete beauty, history and cultural relics.

Ask people why they don't put all these pieces together and restore their perfect appearance, because people find that in these countless scars, they see one historical detail after another, and in these bits and pieces, they see the footsteps of human beings in suffering. We came to this world crying, but we can go to eternity with a smile.

7. The theme of the first season of Hello, Life: Love, Life and Pursuit.

Running water loves mountains, which nourishes green. Qian Qian has loved the sky for thousands of years, and it has passed through day and night without leaving a trace. Have you ever loved it so much that life here can't be repeated, passionately, for a long time and without asking for anything in return?