How much business is there behind online fortune telling?

In the Internet age, "fortune telling" has been transferred to online. Searching for "fortune telling" in Taobao, the cumulative sales volume of popular stores even exceeds 7000, and it costs more than 100 yuan plus master WeChat to interpret fate one-on-one. In addition, in the mobile phone application platform, there are also various software called AI face reading, uploading a photo and reading the fate password for 9 pieces.

In Taobao, the unit price of fortune-telling products ranges from 10 yuan to 396 yuan, and 60% of customers will choose in the price range of 30-288 yuan, while the calculation items with a unit price as high as 200 yuan have more than 6,000 sales per month, and shopkeepers alone can earn millions a month. Some people engaged in related measurement business said that the number of items they measured ranged from 200 to 500, and there were more customers at the end of the year.

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The essence of network fortune telling

Internet fortune telling is simple and clear. Nothing more than fortune telling+internet. What has changed is the carrier and form, but what remains unchanged is the routines and tricks of the Mongolian people. In fact, this is exactly the same as those routines that lie and tell fortune.

It is easy for people to believe that a general description of personality reveals their own characteristics particularly accurately. For example, they will say a very general sentence that makes you feel that this is yourself!

In fact, this sentence can be put on anyone. For example, "you pray to be loved by others, but you find fault with yourself." Sometimes you are outgoing, friendly and full of society, but sometimes you are introverted, cautious and silent. " In fact, these are just nonsense.

The second routine is "survivor bias", that is, with the help of several correct cases, it is widely spread and attracts passers-by. Coincidentally, most people are skeptical about fortune telling and forget it in the blink of an eye, which is not accurate yet. If they are accurate, they can't help spreading it around. In this case, it will be advertised, and even more people will be fooled.