Fortune tellers say men are proud and don't want money.

The essence of face is the social recognition of personal morality, ability and achievement. Can be divided into moral face and social face. China's traditional ethics, benevolence and filial piety, are all about how to allocate resources, or who to give face to, who not to give face to, and how much to give face to. Traditional ethical culture determines the management mentality of many China entrepreneurs, and then determines the organizational form of their enterprises.

There are two kinds of faces, one is human morality, which is called "moral face"; One is the identity and ability of people in society, which is called "social face". On the moral side, the elderly and children can get a lot of tolerance.

Social face refers to a person's social status or prestige in society. People with high social status have more face and can decide how to control social resources. But status is relative, and a person has different status in different relationships. Some people will bluff and pretend to be superior, so "it is difficult to draw a tiger's skin but not a bone."

"Face" refers more to moral face and "face" refers more to social face. Some people can be shameless to save face.

Face is related to a person's position in his network, whether he is easily accepted by others and whether he can enjoy certain privileges. Therefore, China people attach great importance to face.

In mixed interpersonal relationships, resource allocators will consider human feelings and face. People who have more social resources and can exchange their own resources have greater face. If the other party's demands can't be met in the end, China people usually take delaying measures to avoid hurting the other party's face.