What does "blog" mean on the Internet? Someone asked me, and I couldn't explain it. Who has a comprehensive explanation?

The full name of Blog should be Web log, which means "weblog" in Chinese, and later abbreviated as blog. Blogger is the person who writes blogs. Understandably speaking, blog is "a publishing method that expresses personal thoughts, network links and contents, and arranges them in chronological order and constantly updates them". Simply put, a blog is a person who is used to keeping a diary online.

Blog is the fourth way of network communication after e-mail, BBS and ICQ. It is a personal "reader's digest" in the network era, a network diary with hyperlinks as a weapon, a new way of life and work, and a new way of learning. Specifically, the concept of blogger is interpreted as a person who publishes, publishes and posts personal articles on the Internet by using specific software.

A blog is actually a web page, which usually consists of short and frequently updated posts, which are arranged in reverse order of year and date. The content and purpose of blogs are very different, from hyperlinks and comments to other websites, ideas about companies and individuals to diaries, photos, poems, essays and even the publication or release of science fiction. Many blogs are the publication of personal ideas, while others are the collective creation of a group of people based on a specific theme or common interest.

With the rapid expansion of blog, its purpose is far from the initial experience of browsing the web. At present, there are thousands of bloggers on the Internet who publish and post blogs for different purposes. However, because communication is simpler and easier than email and discussion groups, blog has become an increasingly popular communication tool for families, companies, departments and teams, because it is also gradually applied to intranets.

The history of blogs

The name blog was first put forward by Jorn Barger in 1997 65438+ February. But in 1998, there are only a handful of blog sites on the Internet. At that time, Jesse J.Garrett, the editor of Infosift, wanted to make a list of similar blog sites, so he began to search hard on the Internet.

Finally in February of 1998, he collected a list of some websites. He sent the list to Cameron Barrett. Cameron thought it was very useful and posted it on the Camworld website. After discovering this move, other blog website maintainers have also sent their own websites, website names and main features, and the list is increasingly rich. By the beginning of 1999, Jessie's list of "complete blog sites" had reached 23 sites.

Because the list of blog websites maintained by Cameron and Jesse is interesting and easy to read, it has attracted many people's attention. In this case, peter mayle Holtz declared: "This new thing will certainly attract the attention of most people. As a common word, online blogs will inevitably be called blogs in the future, and those who write online blogs will naturally become bloggers. This represents that the blog has been officially named.

With the increase of the number of blogs, the blog content written on various blog sites is also mixed, and it is impossible to understand the main content and characteristics of each new site. Cameron later published only familiar blog sites on the website. Soon after, Bridget Eaton also collected a list of blog sites called "Eaton Portal" and suggested that the content should be organized according to the date. This also establishes a main standard for the classification and arrangement of blogs.

1July, 1999, a free tool software named "Pitas" was released, which played a key role in the rapid construction of blog websites. Subsequently, hundreds of similar tools mushroomed. This tool is of great significance for accelerating the establishment of the number of blog websites. In August of the same year, Pyra released Blogger website, and Groksoup was put into operation. With the simple Internet-based tools provided by these enterprises, the number of blog websites has finally exploded. At the end of 1999, software developer Dave Winer recommended the website to edit this page, and Jeff A. Campbell published the website Velocinews. All these services are free, and the purpose is clear: let more people become blogs and express their views and opinions online.

What does the blog bring?

At present, half of the daily media content in the world is controlled by six media giants. Driven by interests, ideology and traditional censorship, these seriously treated contents have become increasingly unsuitable for people's needs. The industrialization of media and the factory of content output have seriously affected its development.

For example, the Associated Press has nearly 4,000 professional journalists, who "manufacture and leave the factory" 20 million words of content every day, and publish it in more than 8,500 newspapers, magazines and broadcasts every day, treating readers as "information animals". This cathedral-style model dominates the whole media world. At this time, the personal-centered blog trend has begun to strongly impact the traditional media, especially the traditional concepts and ethics formed by the press over the years.

Blog is an online personal publishing method that meets the "five zero" conditions (zero editing, zero technology, zero system, zero cost and zero form), and realizes "open source code" from the three most important links in the media value chain: author, content and reader. At the same time, in terms of ethics, operating mechanism and economic laws, the real opening of the system level will be gradually completed, so that the future media world will complete the fundamental transformation from cathedral mode to market mode.

The appearance of blog embodies three basic contradictions, directions and interactions in the media industry in the Internet age: commercial monopoly and non-commercial freedom, mass communication and personalized (differentiated and niche) expression, one-way communication and two-way communication. These contradictions have been fundamentally solved at least in the technical level because of the open source movement triggered by blogs.

The rise of blogs

In recent years, all news media have tasted the taste of technological change. Nowadays, no one will deny the revolution that the Internet has brought to the media, but it seems that not many people feel the magic of the Internet: subversive forces seem to have not yet come to this world.

What matters is time. For impatient people, time is like a slow river; for calm people, time is a torrent. It is true that the power of the Internet has not been fully exerted, because the commercialization of the Internet began only 10 years ago. As a new media method, the Internet has just crossed 10 years since it was tried.

For a brand-new media form, 10 years is really too short. However, 10 years is enough for people to feel the overwhelming power and the influence still lurking quietly. Nowadays, with the emergence of blogs, the abnormal power of online media has begun to appear and its momentum has gradually increased. Although blogs are still out of sight of most people, their journey to change history has begun.

1998, the personal blog website "Draghi Report" took the lead in exposing the scandal of Clinton Lewinsky;

The events of 200 1 and 9 1 1 made blogs an important news source and entered the mainstream;

From June 5438 to February 2002, Lott, the leader of the majority party, was targeted by blog sites and lost his job.

In 2003, the traditional media around news reports and the Iraq war on the Internet also started at the same time, and the credibility of traditional American media was questioned unprecedentedly, and blogs won a great victory.

In June 2003, the executive editor and editor-in-chief of The New York Times stepped down because of the truth revealed by "blog", which set off one of the biggest scandals in the history of news media.

In April 2004, most of the sensational Gmail testers came from bloggers;

……

This series of subversive forces from the blog world not only shaped the brand-new image of the blog itself, but also profoundly changed the tradition and future direction of the media.

Future development forecast of blog

Blog inherits the free spirit of personal website, but incorporates a new model to stimulate creativity, making it more open and constructive. It is necessary to embody the existence of individuals in the online world, publicize their social values, expand their knowledge horizons and establish their own communication groups. In this sense, blogs will become more and more popular and accepted by more and more people. In August, 2002, "Blog China" website was launched, which marked the appearance of "Blog" in the internet circle of China. 165438+1October 18, the news and communication website "Zijin. Com launched a new column of "Blog Challenge" when it was revised. From the perspective of information dissemination, the emergence of blog websites and channels means that the channels of information collection and release are simplified and accelerated to the greatest extent for bloggers. Maybe you don't believe it yet, but think about it. Why did blogs flourish when the Internet was at its lowest ebb, when personal websites were in the Great Depression, and when commercial websites were at their worst, without the investment and speculation of any big companies? "Of course, everything takes time. Blog has just started to develop, especially in China. At present, it is only the popularization and embryonic stage of the concept of blog. We can't judge the future completely according to the present situation, but depends on the development rhythm of 1 ~ 2 years and 3 ~ 5 years later. Of course, the first step is to practice by yourself. "

As a new way of expression, blog not only spreads emotions, but also spreads a lot of wisdom, opinions and thoughts. In a sense, this is also a new cultural phenomenon. The emergence and prosperity of blog really highlights the knowledge value of the network, which indicates that the development of the Internet has entered a higher stage.