Xuzhou Mr. Zheng fortune-telling _ Xuzhou fortune-telling Zheng blind man

Ask for the school emblem and standard font of Xuzhou Dalu Primary School.

Interpretation of school standard school logo

After nearly three years of school collection, it was finally finalized.

Logo design has different styles in different times. The development of design art and the requirements of the times. Especially since the 1980s, television, newspapers, schools, enterprises and other activities have had labels and major publicity signs. As a symbol of image, it is becoming more and more important.

The design and use of school subjects have always been based on the standards of the oldest universities in China-Tianjin University and Xiao Qi.

The school logo of Peking University was designed by Lu Xun, and the school theme was designed by some professional institutions, such as Qingdao Ocean University, Shanghai Jiaotong University, Beijing University of Posts and Telecommunications, Huazhong Normal University and so on. Some thoughts on integrating the standard design of institutional schools in recent years. Modern logo design, abstract, simple and profound, Huazhong University of Science and Technology, Wuhan University of Technology.

Logo design originated from the rise of China in the early 1980s. In the mid-1990s, the design of phonetic symbols included the logos of CCTV and some local TV stations. In the late 1990s, the logo design concept broke through the diversification of Shanghai Satellite TV's city flowers, Zhejiang Satellite TV's initials were combined with topography, and the original pinyin of Hubei Satellite TV and Wuhan Satellite TV was transformed into Fire Phoenix and Wuhan City Flowers. In recent years, elements that have entered China's calligraphy, such as the use of Chinese brush and the logo design of fuzzy Olympic bid.

Logo design is also constantly innovating, absorbing the essence of Chinese traditional culture.

According to the standards of the school, someone asked what it meant. I see. I want to provide you with a reference point here. What's the difference between a school logo and a badge? In addition, I think my personal understanding is not recorded. The school emblem is the middle part of the logo, plus a part of the outer circle, letters and words should be the school emblem.

How to understand the logo of our school? First of all, I think three meanings are clear:

The whole of 1 is a variant of S, which is the first letter of English and is in "science". It is also a scientific meaning, indicating that the University of Science and Technology;

Logo image, like a sailboat fighting in the ocean of knowledge.

The nature of the constellation also flies in the sky like a bird;

Sailboats, birds, too insignificant. Every teacher is a bird flying in the sky, and our school is a sailboat set free in the ocean of knowledge. The ocean and sky are infinite, symbolizing infinite knowledge and technology. In the logo color pattern, all are white birds and sailboats, and the background color is light blue, symbolizing the sky and the ocean.

Secondly, this sign contains the letters "water consumption for sediment transport" and "WHKD".

Look at the water consumption of sediment transport, and mark the edge line. This sign consists of two parts. The combination of the edge lines of two points on the film from the beginning to the right is W, the edge line of the film bending is U, and the line of the left edge of the film is added to the back part of the upper edge line connecting the film? The horizontal folding line formed by the difference of the upper edge lines is T (as shown in the figure below).

Look at WHKD It consists of facial symbols. After that, it can be regarded as a whole as W. If the middle of two negative films crosses as two vertical protrusions, then the combination of the two can be regarded as H, so which one can be regarded as the top? A face composed of a vertical line and a writing (English, I don't know the name of the stroke) is narrow to D and K, which constitutes K, and then the upper half of the lower semicircle is used as a vertical line to form D.

Wuhan University of Science and Technology found it from the edge of the line, and WHKD found it from the surface.

Of course, my understanding and thinking are inconsistent? Designers are not necessarily between the similarities and differences between art and reality. Logo is abstract and can only be understood and imagined by us. Through the logo carefully designed for the Olympic bid, there are several meanings: circle, five-pointed star, Chinese knot and Taiji biography, which means that we admit that many good logo designs have been visualized. As long as you pay attention to observation and thinking, there will always be people who think that the standard of our school, such as Wuhan University, is the same as the three of them, and it doesn't matter. As long as it's not it, we also notice that some banks' symbols are basically ancient Chinese coins and cylindrical faces. We can also say that we like it, but it's not after all.

Logo design is difficult to be concise, abstract and rich in connotation. The image expressed by many factors is not so easy, and the understanding of signs will be different. Different people naturally have different views. After all, I am not a professional. This is only about personal understanding, not the author's point of view.