Shangshi town characteristic agriculture

Relying on forest and fruit resources to develop rural tourism

Shangshi Town People's Government

Shangshi Town is a famous hometown of fruit trees in Suizhou and nectarines in Hubei. In recent years, with the great attention of party committees and governments at all levels, our town has successfully held four Peach Blossom Festivals, and achieved remarkable social and economic benefits. According to preliminary statistics, in the past four years, more than three million tourists have come to the stone to enjoy flowers and scenery, and farmhouse music has also grown from scratch. Now it has grown to more than 50, receiving more than 1 10,000 tourists every day, and achieving an annual tourism income of more than 4.5 million yuan.

At the same time, in the process of developing rural tourism, the popularity of Shangshi fruit has been greatly improved, and Shangshi fruit has been exported to Southeast Asia, Russia, Beijing, Shanghai, Guangdong, Fujian and other more than 20 provinces, municipalities, autonomous regions and municipalities directly under the central government, which has brought great economic benefits to fruit farmers.

According to the arrangement of the meeting, I will give a brief report to the leaders present on the practice and experience of developing rural tourism in Shangshi Town.

First, my town in recent years to develop rural tourism practices:

(1) Accelerate the construction of the core scenic spot-Qunjin Village Taohua Scenic Spot Qunjin Village is located in the northwest of Shangshi Town, and five villages including Taishan, Xiangqun, Ao Peng, Chineydy and Long Mai are connected with it. In the late 1980s, the villagers in Qunjin Village successfully planted nectarines under the guidance of the government. In the mid-1990s, villagers changed hillsides and mountains into economic forests, and all of them planted nectarines. In the late 1990s, the nectarine industry in the surrounding villages developed. In 2007, Shang municipal government decided to build an eco-tourism mountain village based on industrial advantages, and planned six surrounding villages as peach blossom scenic spots with Qunjin village as the core, with a landscape area of 80 square kilometers and a population of 1. In 2007, Suizhou Shangshi successfully held the first Peach Blossom Festival, planned 6 scenic spots, improved the infrastructure of scenic spots, hardened various tourist routes and arranged 5 scientific tourist routes. Funded by farmers and sponsored by the government, 1 high-standard tourist reception center, more than 50 farmer's restaurants, 1 farmer's supermarket, 1 200 square meters performance stage, 1 10,000 square meters central square and 3,000 square meters cultural square will be built. Set up traffic signs and signs on the main roads and tourist spots leading to the scenic spots, and build standard toilets with reasonable layout. In May 2008, it was successfully declared that Shangshi Taohuayuan Scenic Spot in Zengdu District was established as an agricultural tourism demonstration site, and it was declared as a provincial ecological civilization village on 20 10.

(B) carefully cultivated a supporting industry-fruit.

Rural tourism in Shangshi originated from forest fruit. Without the development of fruit industry, the rural tourism in Shangshi Town lost its important support and became a passive water and a fruitless flower. To this end, we pay attention to the integration of fruit industry and rural tourism, so as to complement each other and promote each other.

There are 50,000 mu of forest fruits in Shangshi. In order to keep the fruit production in our town prosperous in the fierce market competition, the Party committee and government of our town have strengthened three management measures: First, we should pay attention to the development by linking pieces and seek benefits by scale. We have built a 20-kilometer fruit corridor on both sides of Liwan Highway, and strive to fill the gap in the fruit belt in the corridor in two years. At the same time, with Qunjin Village as the center, plate promotion will be carried out, and then nectarine planting area will be 10000 mu and grapes will be 2000 mu. Second, attach importance to the renewal of forest and fruit varieties and rely on science and technology to promote development. This year, according to the market demand, it is planned to demonstrate new varieties 1 10,000 mu, eliminate and update old varieties, realize the reasonable combination of early, middle and late ripening, fill the blank of fruit listing and expand the fruit listing space; Third, pay attention to the brand building of forest fruit and seek development with credibility. At present, we have successfully declared the registered trademark of "Guoshang" in the State Administration for Industry and Commerce, involving 8 fruit varieties. Shangshi Grape Professional and Technical Association was successfully selected as one of the national "Popularizing Science, Benefiting Farmers and Promoting Villages" this year. This year, in accordance with the requirements of the Municipal Bureau of Quality and Technical Supervision, we have declared that Sycamore is a famous brand product in Hubei Province, and it is expected that the declaration will be successful by the end of the year.

(3) Fully promote the characteristic brand-farmhouse leisure tour.

We have always regarded the leisure tour of farmhouse music as a tourism brand, which does not seek foreign countries, is not greedy for big things, and advances step by step and steadily. First, in order to let the tourists who come to Shangshi Town to enjoy the peach blossoms enjoy the most beautiful natural scenery. Our town has accelerated the construction of a 20-kilometer fruit corridor from Jingmingpu Village to Qunjin Village, a listed town. On both sides of the highway, the government guides farmers to voluntarily plant peach trees, plum trees, grapes and other fruits, build toilets along the way, and develop farmhouse reception agencies in villages along the highway. Spring to peach blossom, into the farmhouse; Look at fruits and taste peaches in summer. The second is to start the construction of boutique characteristic sightseeing picking garden. Taking the local expert Gong Guiqiang's 1 mu high-quality orchard as the core, we will develop the surrounding 8 mu of land and build a boutique sightseeing picking garden, so that tourists who come for sightseeing can enjoy their fruits and pick them freely. I not only enjoyed the natural scenery, tasted the fragrance of fruit, but also personally participated in the labor. The third is to develop leisure industry. A new fishing pond, chess room and picking garden have been opened in the main scenic spot of Taohuayuan. On weekends, many tourists will call friends and bring their wives and children to Shangshi to experience farm life, taste farm dishes and enjoy farm scenery. Leisure industry has become another important way for Shangshi farmers to get rich.

(d) Highlighting an industry key-service and publicity.

"Good wine is afraid of the deep alley", in order to strengthen the propaganda work and continuously improve the popularity of the town's tourism industry. Actively cooperate with the county government to do a good job in the reception of the annual Peach Blossom Festival in Shangshi Town, and make 35 billboards. 28 road signs; Print 654.38+00000 copies of the guide map of Taohua Scenic Spot in Shangshi Town; 20,000 tourist brochures of Taohuayuan Scenic Area; News media reports such as People's Daily, Hubei Daily, Changjiang Daily, Suizhou Daily and Chutian Sound Screen; Establish good cooperative relations with travel agencies such as Suizhou Golden Holiday. Now open Baidu's webpage and search for "Shangshi". The first message is Peach Blossom Festival.

In order to improve the service level of receptionists in an all-round way, our town has set up a special work class headed by the leaders in charge of tourism, and established a 1 tourism service reception center, which organizes cooking lectures and reception etiquette lectures for receptionists every year; Training of scenic spot managers; Tour guide training; The training of medical staff and firefighters ensures the safety of tourists during the tour and improves the quality of farmhouse service personnel.

Second, the next step is to develop rural tourism.

(1) Attach importance to the construction of scenic spots and strive to expand tourism space.

Although the scenery of Shangshi Peach Blossom is charming, time is limited. It blooms in late March and ends in early April every year. The flowering period is only about half a month, and the scenic spots are relatively simple. In order to give full play to the advantages of local tourism resources, our party Committee and government have made the tourism industry bigger and stronger, extended the tourism time and industrial chain, and made the scenic spots spring all the year round and tourists keep coming all the year round. Four new measures have been drawn up for the construction of scenic spots: First, building a peach blossom art exhibition room to create peach blossoms. Second, it is planned to build a peach blossom barrier on the central square dance platform, which is both a stage background and a scenic spot scene to enrich the viewing content; Third, plan the Peach Blossom Culture Corridor, build pavilions and forest of steles along the scenic highway, supplemented by pine and bamboo. Carve and compose poems with stones and stone tablets, leaving the peerless masterpieces of historical and contemporary celebrities in the scenic spot to expand the cultural connotation of the scenic spot. Fourth, build and transform weir ponds in scenic spots, release water to raise fish for tourists to fish and relax; The fifth is to build famous fruit stalls, display seasonal fruits in major festivals and important hotels for tourists to consult and taste, and provide a platform for fruit sales and service.

(2) Attach importance to the development of "farmhouse music" and strive to upgrade the tourism hardware.

During the Peach Blossom Festival, there are hundreds of thousands of tourists every year. In order to provide them with convenient and fast catering services, under the great attention of the leaders of the county tourism bureau, we have developed more than 50 farmhouse restaurants along the scenic spot, with a daily reception capacity of more than 1 10,000 people, but the current grade is generally not high, and farmhouse music needs to be packaged as a whole. At present, rectification is being carried out in accordance with the standard of striving for provincial-level "farmhouse music" demonstration sites, and 20 households are planned to be rectified this year. At the same time, a number of Huizhou villages will be built in Taohuayuan Scenic Area to improve the service quality of farmhouse music and strive to attract tourists with the best service.

(3) Pay attention to the improvement of the environment along the way, and strive to show the tourism image of SI. We will strengthen the environmental improvement around the Guo Lin Corridor. First, comprehensively control the dirty, chaotic and poor conditions along the highway, and set up a special class for perennial cleaning along the highway; The second is to decorate the fa? ade of houses along the highway to keep the village clean and tidy; Third, strengthen highway greening management to add highlights to Taohuayuan scenic spot; Fourth, innovate the architectural style of private houses along the highway, and build farmers' residential areas into demonstration sites for new rural construction.

(4) Pay attention to the construction of grass-roots organizations and make great efforts in tourism leadership.

There are seven administrative villages along the road to Taohuayuan Scenic Area, and the implementation of the above work must be guaranteed by cadres. Therefore, while grasping the construction of Taohuayuan scenic spot, our Party committee and government attach great importance to the construction of grass-roots party organizations in seven villages along the way, take advantage of the opportunity of the organization department of the county party committee to set up villages in Qunjin to start the construction of rural grass-roots organizations in villages along the way, and regard the construction of fruit corridors and scenic spots as an important part of the construction of grass-roots party organizations in the above villages.

Leaders and comrades, with the great attention of the county party committee and the county government and the strong support of the county tourism bureau, the rural tourism work in our town has done some preliminary work, which is still far from the requirements of leaders and brother towns. We will take advantage of the east wind of today's meeting, take various measures simultaneously, make great efforts to do a good job in rural tourism in our town, and lay a solid foundation for building a famous tourist town.

June 28, 2065 438+00