How to do a good job of Taobao copywriting

How to do a good job of Taobao copywriting

First of all, there are two kinds of copywriting, one is brand copywriting and the other is marketing copywriting.

Taobao copywriting is mostly mobile phone copywriting.

The purpose of marketing copywriting is to sell, so most Taobao copywriting serves this purpose. The core of copywriting is to consider how customers believe in products through your copywriting.

For example, how to write the title to make readers more eager to open the article, how to write the first paragraph to attract readers to continue reading, how to describe the price and so on. , are methods.

Give a simple example:

1, "xxx grand opening, how many discounts will be given to the whole audience"

2. "My Tik Tok rose by 5000 powder in 3 days, and I want to make Tik Tok on the basis of 0. I must see these 8 o'clock. "

Everyone with discerning eyes knows that the second title is much better, but there are also ways to write it. The second title uses case analysis, and the specific figures are more convincing and emotional. ...

Therefore, how to do a good job of Taobao copywriting, first learn methodology, then practice, read more, read more and write more, and finally form your own copywriting system and style.

I hope it works for you.