"Jiuyang Shen Gong" deeply analyzes the three core magic weapons of mobile IP competition.

Compared with end games, mobile games with shorter cycle need to be unique, novel and personalized on the core IP of the product. 20 15 mobile game products show an intensive growth trend. In addition to the fierce market competition in quantity, the competition of mobile IP is becoming more and more fierce. Faced with more and more critical mobile game players, game manufacturers have come up with their own housekeeping skills, showing their magical powers and creating one eye-catching work after another.

One of the magic weapons: spelling "face value"

At the first sight of a game, players can roughly decide whether to play this mobile game. The picture is rough, the characters are rustic and mediocre, and the background music is dull and powerless ... players are tired of this game before they can feel the core gameplay of the game. Even the best game needs beautiful packaging. In this hurried and fast-paced society, looking at the face is the last word. Look at some mobile games on the market. The Three Kingdoms of Youth and Fantasy Journey to the West feature Meng series, The Miracle of the Whole People features the dark style of the west, and Jiuyang has both the magic of the west and the martial arts of the east. Every game has put a lot of effort into its external value.

The second magic weapon: spelling "feelings"

The word "emotion" has been used enough by everyone. Mobile game developers are not to be outdone, playing sentimental cards in the game. Players play games mainly to seek a kind of spiritual sustenance, take a nap when they are busy, and have a good time when they are bored. Especially for mobile games, players generally don't indulge in them, so many manufacturers focus on nostalgic routes, such as Journey Pocket Edition and Legend of the Sword, which remind players of the past. Some game developers focus on martial arts feelings, and put popular martial arts novels and TV dramas on mobile games, such as stereotyped dragon 3D and Gu Long Hero Biography. While others dig the kungfu feelings in the hearts of China people, such as Jiuyang Shen Gong mentioned above.

The third magic weapon: spelling "technology"

Fight outside, fight inside. The core content of the game is of course the most important. Typical examples are Tai Chi Panda, which created a floating continuous battle, which improved the refreshing feeling of mobile games in action attack, and the double compass operation mode like the Battle of Freedom, which increased the accuracy of game operation. These are all cautious moves in game production technology, and there are also technological innovations that start from the big picture. For example, the mobile game "Jiuyang Shen Gong" introduces a global unified server into MOBA games, creates a unified competitive platform, and realizes real-time competitive battles across regions and platforms, which is also an innovative move in the field of mobile games.

In order to make a higher-quality mobile game, the big players can be described as eight immortals crossing the ocean, showing their magical powers. They are not relaxed inside and outside, paying equal attention to appearance and core, and the competition is naturally fierce. However, this is definitely a good thing for the majority of mobile game enthusiasts, because only through this cruel market competition, the survival of the fittest can we finally play higher quality game works.