How much does it cost to promote an advertisement in Tik Tok?

The official price of 2065 438+09 Tik Tok is generally several thousand yuan a day, depending on the exposure. It can be said that there are more and more promotions now, but the effect is getting worse. In fact, sometimes it is necessary to choose, so let's take a look at how to choose a better promotion software, and which is better to use Tik Tok to promote software. Let's see, there are actually some methods. There are so many softwares promoted by Tik Tok, so choose a better one.

The cost of advertising in Tik Tok depends on which advertising mode you choose. At present, there are three forms of advertising in Tik Tok: CPC, CPM and CPT. The specific advertising fees are as follows:

1, CPC charging method

Click billing, 20 19 Tik Tok information flow advertisement The price of a CPC is 0.2 yuan, that is, the user clicks on the advertisement link put by the advertiser, and the advertising system of Tik Tok will charge the advertising fee of the advertiser 0.2 yuan.

2.CPM charging method

There is only one charge for showing thousands of times. The price of CPM for an information flow advertisement is 4 yuan, that is, the advertiser chooses to charge by exposure and display the advertisement once every thousand exposures. 20 19, Tik Tok charged the advertisers 4 yuan.

3.CPT billing method

In other words, 24 hours is any advertising time. Users can see advertisements as long as they open Tik Tok APP during this period, and only charge once no matter how many times the advertisements are displayed during this period.

In fact, compared with other platforms, the short-shake audio and video platform is more easily accepted by users, especially the video has a strong visual impact, which can deepen users' impression of advertising content. As an insider who has worked for many years, objectively speaking, Tik Tok Headline is a new platform today, and its online traffic is really great. At present, it ranks second in the country, slightly less than WeChat users. But whether in Baidu, Tencent, Ali or Tik Tok headlines, there are cases of success and failure, because there are many reasons.

For example:

1, the advertisement is not attractive enough. It fails to highlight the characteristics and advantages of the product, so that the wine will not float out of the alley even if it is fragrant.

2. The regional audience is too small or the audience is not clear. Seeing too few people will naturally have no effect. How to turn advertisements into useful information is, of course, for people in need to see! So be clear about the audience.

3. The analysis of the effect after advertising is not in place. A good operation optimizer can come back to life, or it can be icing on the cake.

4. Advertisers' own product problems. A product cursed by everyone in the market is sold online, and netizens are not fools, so the delivery effect is definitely not good.

5. Advertisers lack network awareness. Many advertisers actually lack network awareness. This network awareness does not mean whether they will use mobile phones or computers, but whether they will use the Internet to make money.

6. Advertisers have no determination to promote. Many advertisers are holding the mentality of trying, but the pre-advertising usually costs money. Advertisers saw that the early effect was not very good, so they rushed out and missed the opportunity of qualitative change.

Precautions:

1, accurately express advertising information

Because of the different education level, personal experience, education level and understanding ability, consumers will feel and react differently to information, so they should be carefully grasped in design.

2. Establish brand image

The image and brand of the enterprise determine the position of the enterprise and products in the eyes of consumers, which is usually maintained and shaped by the strength and advertising strategy of the enterprise. In print advertisements, newspaper advertisements and magazine advertisements have strong brand-building ability because of their wide audience, large circulation and high credibility. Combined with two-dimensional advertising, the shaping power can be greatly enhanced.

2. Guide consumption

Generally, print advertisements can reach consumers directly with detailed information, so shopping guides, real estate advertisements and commodity information can guide consumers to buy products. Two-dimensional advertising can promote consumers' consumption through the influence of dynamic effects.

Step 4 satisfy consumers

A colorful and lively advertising work can enhance the appeal of advertising with its extraordinary aesthetic power, immerse consumers in the pleasure given by the image of goods and services, and make them consciously accept the guidance of advertising. Therefore, the aesthetic re-creation of material culture and lifestyle in advertising design beautifies the picture through exaggeration, association, symbol, metaphor, humor and humor, so as to meet the aesthetic needs of human beauty.