What does fission marketing mean?

Fission marketing is to use social traffic to attract users through content, and at the same time stimulate the user relationship chain to split content. The cost of fission marketing is relatively low. The application of social relationship chain determines the result of fission marketing.

The key to obtaining low-cost social traffic lies in the opening of social chain. Enterprises need to constantly output content to stimulate users, so that users can become "fans" from users, and actively transmit the information of products and brands of enterprises, forming a network user structure that can operate in private domain.

AARRR is a popular user growth model in recent years. Acquisition, activation, retention, income acquisition and self-dissemination. It can be seen that in AARRR mode, acquiring users is the entrance of traffic, improving user activity is the moment to create surprises, improving retention rate is to ensure the value of products is recognized by users, realizing benefits is to verify whether the mode can work, and self-propagation is a fission way.

In this way, the first seed users are the key to fission and innovation. With the first batch of users as the foundation, the subsequent fission can be completed. Secondly, it is the retention rate. With sufficient content support, users and enterprises have enough interaction frequency and fissionable content. Finally, technology allows seed users to spread products or services to new users in a "viral" way.