How to start a business in Li Ka-shing?

Li Ka-shing's entrepreneurial story is as follows:

As a boss, Li Ka-shing is also an operator, technician, designer, salesman, buyer, accountant and cashier. In the initial stage, he kicked everything.

/kloc-in the summer of 0/950, Li Ka-shing founded the Changjiang Plastic Factory in Shau Kei Wan. He takes the Yangtze River as the factory name. He comes from the Yangtze River, so he can be mighty in Wan Li, which shows that his ambition is like the Yangtze River. It's just that he didn't expect that soon after starting his business, he encountered an unprecedented crisis: customers returned goods and products were overstocked, and he was at a loss. ...

Venture capital in Li Ka-shing is only HK$ 50,000. The factory is rented. With hundreds of thousands of mainland refugees flooding into Hong Kong, there is a shortage of rooms in Hong Kong. Li Ka-shing was short of money, so he was only allowed to rent a cheap factory.

The compression molding machine in the factory building is also worn out, which is the first generation of plastic equipment eliminated in Europe and America. Many plastic factories have been added in Hong Kong. Most of the owners are small enterprises, and some people specialize in buying and selling used machines. At that time, no one expected that Hong Kong people who stripped the shirts of European and American plastic merchants would become the biggest players in the plastic industry in the world, with the largest export volume in the world.

Li Ka-shing kept his feet on the ground and quietly realized his ambition. Diligence can make up for mistakes It's the first time for him to be a street boy, working 16 hours a day. He goes out to sell or buy early every morning, and when he gets to his place of work, others just go to work. He never takes a taxi. Take the bus when you are far away, and walk when you are near. He is the kind of gentle and steady person, but he walks as fast as the wind. His time is too tight, so he should not only save the taxi fare, but also pay attention to efficiency. Li Ka-shing kept this habit of running around for many years. According to the teacher of Shantou University, Li Ka-shing visited Shantou University which he donated. He hurried upstairs, and the middle-aged teachers in his peers were panting and struggling.

At noon, Li Ka-shing rushed back to Shau Kei Wan to check the workers' work in the morning, and then had a simple working meal with them. There is no dining table, and everyone is squatting on the ground.

The first batch of workers were amateurs, and the only plastic surgeon was the boss Li Ka-shing. Li Ka-shing led the workers to complete the installation and debugging of the machine until the product was produced. Li Ka-shing was very excited when he first saw the product taken out of the molding machine model. He made an exception and took the workers to a small restaurant to celebrate. Li Ka-shing often says that he is a stingy person, and his subordinates all say that he is stingy with himself.

In the evening, Li Ka-shing has endless things to do, and he has to settle accounts; Need to record promotional activities and plan the product market area; We also need to design the model of the new product and arrange the production tomorrow. Amateur self-study is uninterrupted. The plastics industry is developing rapidly with each passing day. New raw materials, new equipment, new products and new styles are constantly developed. He always feels that time is not enough.

Li Ka-shing lives in a factory and goes home once a week, almost burying himself in the Yangtze River factory. As a boss, Li Ka-shing is also an operator, technician, designer, salesman, buyer, accountant and cashier. In the initial stage, he kicked everything.

Li Ka-shing's involvement in the plastic industry was in line with the economic transformation of Hong Kong at that time. Coupled with his familiarity with sales promotion, the first batch of products sold smoothly. With the second batch, the third batch, the fourth batch ... with the order in hand, he recruited workers and went to work alone after a short training. He works three shifts, works at full capacity and delivers goods all day.

While enjoying the spring breeze in Li Ka-shing, a customer announced that his plastic products were inferior in quality and demanded a return. Li Ka-shing had to calm down and admit that there was something wrong with the quality. He knew that he was too impatient, blindly pursuing quantity and neglecting quality.

He squatted by the machine himself to supervise the quality. But the quality can't be improved by these outdated machines and short-term trained workers.

To make matters worse, many customers refused to accept the products, and even Changjiang Factory had to compensate for the losses! Raw material suppliers and banks have come to collect money, and Li Ka-shing is really embarrassed. When I got home, my mother saw that he was unhappy and told him a story after understanding the situation:

A long time ago, there was an ancient temple on Pu Sang Mountain outside Chaozhou. Monk Ji Yun is in his twilight years. Knowing that his days were numbered, he called his two apprentices, Iggy and Jill, to the abbot's room and gave them two bags of rice seeds. He asked them to sow and transplant rice, and he would come back to see him when the rice was ripe, so that whoever collected more rice would inherit the mantle and become the abbot of the temple. Monk Ji Yun was shut up in the abbot's room all day to recite scriptures. When he reached the valley, Iggy picked a lot of millet to see Master, but Jill was empty-handed. Ji Yun asked Jill, and Jill said with shame that he didn't manage the fields well and the seeds didn't germinate. Ji Yun gave Jill the cassock and the bowl and appointed him as the future abbot. After a silence, the master said, all the seeds I gave you are ripe.

Li Ka-shing realized the mystery of his mother's words-honesty is the foundation of life. The next day, Li Ka-shing returned to the factory and called a meeting of employees. He frankly admitted his business mistakes and said something to tide over the difficulties and seek development. Then, Li Ka-shing visited banks, raw material suppliers and customers one by one, apologized to them for their mistakes, prayed for forgiveness, and promised to repay the arrears within the relaxed time limit and pay the fine in full. Li Ka-shing made no secret of the unprecedented crisis facing the factory-the possibility of closure at any time, and earnestly asked the other side for countermeasures to save the crisis.

Li Ka-shing's frankness won the understanding of most people, but he dare not breathe a sigh of relief. Banks, raw material suppliers and customers have only given him very limited room for manoeuvre, and the situation is still very serious.

At first, he went to the city to sell like a street boy. Later, he received payment one after another and paid off some debts respectively. Changjiang Plastics Factory began to improve, and its production and sales were getting better and better.

Extended data:

Li Ka-shing (1928-07-29), Han nationality, is a native of Chaoan County, Chaozhou, Guangdong Province, and his ancestral home is Putian, Fujian. He used to be a senior consultant of Changjiang Hutchison Industrial Co., Ltd. and Changjiang Industrial Group Co., Ltd., and is the third richest man in Hong Kong since its opening.

1June, 939, Li Ka-shing, who had just finished junior high school, moved to Hong Kong with his family, and the family lived in his uncle Zhuang Jing 'an's home. 1958 started to invest in real estate. 1979, he acquired Hutchison whampoa, an established British-funded enterprise, and became the first China person to acquire a British-funded enterprise. 198 1 Elected as "Man of the Hour in Hong Kong" and Justice of the Peace. 1989 was awarded CBE Medal by the Queen of England, 1992 was appointed as Hong Kong Affairs Advisor, 1993 was named Hong Kong Man of the Year, and 1995 was elected as a member of the Preparatory Committee of the SAR.

Since 1999 was named the richest Chinese in the world by Forbes, it has been the richest Chinese for 15 consecutive years. 20 1 1 "The Legend of Li Ka-shing Kung Fu Tea" was selected as an article for teachers of Chinese as a foreign language in the National Confucius Institute. According to the ranking of the world's richest people published by Forbes magazine in 20 14, Li Ka-shing's total net worth reached $3 10 billion, ranking the richest man in Asia and 20th in the world. 20 14 In March, Li Ka-shing sold nearly 25% of Watson's shares to Temasek, a Singaporean sovereign fund, at a price of HK$ 44 billion. In eight months, it has cashed in more than HK$ 7 10 billion. 2065438+In late March 2005, Hutchison Whampoa, a subsidiary of Li Ka-shing, reached a final agreement with Telefonica, a Spanish telecommunications company. Hutchison Whampoa Limited will spend about/kloc-0.025 billion pounds (about 95.6 billion yuan) to acquire O2, the second largest mobile telecom operator in the UK.

20 17110/0. In October, the Li Ka-shing Foundation decided to donate another 2 billion yuan to support the construction of Shantou University in the next eight years, which was once rumored. /kloc-in may of 0/8, Li Ka-shing officially retired; On June 29th, Li Ka-shing resigned as honorary chairman of the board of directors of Shantou University; In September, Li Ka-shing was selected as one of the top ten most influential Chinese businessmen in the world.

References:

Baidu Encyclopedia-Li Ka-shing