Many first-line internet celebrities were banned this year. How did they "roll over" What is the reason for the platform to ban them?

Since the beginning of this year, a number of first-line network celebrities have been banned, mainly because they were suspected of violating tax laws and fabricating facts, and the platform was banned accordingly.

As we all know, now is the era of popular traffic. With the development of the Internet, a number of online celebrities have sprung up. Their fans are no less than ordinary stars, and many online celebrities are more famous than stars.

Since the beginning of this year, a number of "head anchors" have been blocked, which has aroused widespread concern among netizens. Many millions and millions of fans, including the head anchor "Er Lu" (48 million fans), "Scholar", "Boss Cai" and "Beibei", are blocked by mainstream short video platforms.

On July 24th, "North North", with more than 7.63 million threads, illegally released rumors, marketing hype and other information, disrupting the communication order, misleading the majority of netizens and making profits in violation of regulations. The Network Information Office of Beijing Municipal Committee urged and instructed local website platforms to close 157 1 accounts such as "North North" and "Zhang Momo".

On August 16, the head anchor "Er Lv" of a myopia video platform with more than 48 million fans broadcast a horror story live in Qingdao, which aroused strong concern. According to the investigation, the local public security organs punished him according to law. At present, his account has been banned indefinitely by the platform.

On August 3rd1day, the online celebrity car critic "Boss Cai" was also given the title and was rushed to Weibo for hot search. At present, the nickname "bosscai666" of a platform account of "Boss Cai" shows that this account has been banned because it violates the relevant provisions of the Tik Tok Community Self-discipline Convention. It is reported that "Boss Cai" has 5,546,5438+0,000 fans on the platform account * *, and the whole network has nearly 7 million fans. ?

On September 2nd, the account of online celebrity anchor "Scholar" with120,000 fans was banned. According to informed sources, "Scholar" was recently reported to be illegal, and the relevant online platform banned his account based on the investigation results.

As the saying goes, if something goes wrong, there must be a demon. It is no accident that these network celebrities who are in charge of traffic are blocked and stopped, mainly because their actions touch the legal and moral bottom line. Below, let's take a look at how they "overturned" and the main reasons why the platform blocked them.

? Suspected of tax violations. The "scholar" of network celebrities is almost the "top stream" in the circle of middle-aged and elderly women on a certain platform, so it is also called the "walking middle-aged and elderly women harvester". According to the statistics of the platform, among the "Scholar" fans, 70.44% are female users and 79.8% are users over 40 years old. The "scholar" was very overbearing during the live broadcast. He once openly said to the fans, "Medical expenses, medical expenses, give me your medical expenses", and was suspected of inducing middle-aged and elderly viewers in the live broadcast room to brush gifts for him.

According to CCTV's WeChat account, in August, someone reported to Bozhou Tax Inspection Bureau that Xu Moumou (net name "Scholar") was suspected of violating the tax law. At the beginning of September, Bozhou City Taxation Bureau said that it did receive the report materials for "scholars", "involving personal income declaration" and was conducting an investigation.

It is compulsory to fabricate facts. According to media reports, the online celebrity "Boss Cai" was enforced by the court for refusing to apologize to Tesla. A video titled "Friends of Tesla Suppliers" released by the online celebrity "Boss Cai" 202 1 exposed the inside story, revealing that after the localization, Tesla took measures such as lowering the quotation and strictly paying the way or cycle when cooperating with suppliers, which may lead to problems in the quality of suppliers' products.

After the court's decision, it was determined that the video content was unfounded and belonged to fabricating false facts. "Boss Cai" should apologize to Tesla and pay 5 million yuan for infringement damages. Because of its refusal to perform the obligation of public apology, it was enforced by Ningbo Intermediate People's Court.

? It is illegal to forge a posture. According to media reports, on the evening of August 16, the head anchor "Er Lv" of a myopia video platform with more than 48 million fans was broadcast live in Qingdao. During this period, many men broke in, tied him to the car and even came out to bury the donkey alive.

According to the report of the North Branch of Qingdao Public Security Bureau, this farce is purely "fabricating a live script" with the purpose of "earning traffic and attracting fans". According to the investigation, the public security organs punished the relevant parties in accordance with the law, and the "two donkeys" account has been banned indefinitely by the platform.

These banned online celebrity, who used to be top-notch, gathered when they shook their arms on the Internet. Now, they have been overturned, banned or enforced. In fact, you can't blame others, but all of them.

As the saying goes, the French open is long, sparse and not leaking. The internet is not a place of extra-legality. In reality, some "network celebrities" lost themselves after becoming popular, and even touched the legal bottom line in order to maintain their popularity and achieve the goal of staying popular; In order to make a profit, some online celebrities use their fame to gain fans extremely and even engage in deception. The topic is light, and what awaits them will be severe punishment by law.