What is a brand?

Brand refers to the concept that can attract consumers, establish brand loyalty, and then create a dominant position of brand (and market) for customers. Brand concept should include core concept and extension concept.

We must maintain the unity and integrity of the brand concept, including business areas (industries, major products, etc.). ), corporate image (transnational, local, etc. ), corporate culture (rigorous, enterprising and conservative), product positioning (high-end, mid-range and low-end) and product style (fashion, trendy and dynamic).

Brand is an identification symbol, a spiritual symbol, a value concept and the core embodiment of excellent quality. The process of cultivating and creating brands is also a process of continuous innovation. Only with the power of innovation can we be in an invincible position in the fierce competition, and then consolidate the original brand assets and participate in the competition at multiple levels, angles and fields.