What is the income from accessing advertisements in the APP? What kind of advertising revenue is high?

At present, the advertising forms of APP access include open screen advertisement, incentive video, banner advertisement, screen insertion advertisement and information flow advertisement. APP project leaders can implant the above-mentioned types of advertisements according to their own needs. Among them, open-screen advertisements and incentive videos have the highest income.

Open-screen advertising, as its name implies, is an advertisement that takes 3-5 seconds to enter the AAP interface. Open-screen advertising is also called golden advertising space.

Incentive video is the most commercial and profitable advertising space in the APP. It takes the form of watching a video for about 30 seconds to get a reward. The reward type is determined by the person in charge of the APP project, which can be gold coins, game props, etc.

As the two forms of advertising with the highest income, the CPM of an open-screen advertisement can reach (10-60 yuan) and the CPM of an incentive video can reach (20- 150 yuan). Active users open the APP, expose open-screen advertisements, and then users do APP tasks and watch incentive videos. The user watched the open-screen advertisement once, and today he calculated the incentive video. Suppose APP DAU is 10W, and the advertising traffic of APP is 3W a day and 90W a month.

At the same time, an APP should not have too many pre-advertising spaces, generally two are enough. Other advertising spaces will be added later. This practice is similar to a cold start, and the APP project party makes a preliminary observation to expand other advertising spaces according to the effect and user feedback.

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