Is Taobao pre-sale a routine?

The pre-sale of this platform is not a routine.

1, market supply and demand matching: Taobao pre-sale mode allows merchants to arrange production according to the actual booking volume of consumers, ensure that the supply of goods matches the market demand, and avoid the inventory backlog caused by blind production.

2. Pre-judgment of consumer demand: Through Taobao pre-sale activities, merchants can conduct market tests on the new products to be listed, understand the popularity and potential purchasing power of new products, and thus accurately formulate production plans and sales strategies.

3. Consumer protection: Although consumers need to wait for a while to receive the goods, they can enjoy more favorable prices or lock in hot products in advance during the pre-sale period, which is also attractive to consumers.

4. Transaction transparency: During the pre-sale of Taobao, consumers will be clearly informed of key elements such as product information, price and delivery time on the pre-sale page, and consumers will voluntarily participate in the reservation on the premise of full knowledge, and there is no fraud.