How to run a supermarket

Many people follow the trend of opening supermarkets, but what really makes money and lasts for a long time is to master the management of this piece. If you are a novice in this industry, you will face more problems. The following is a summary of my father's experience in opening a supermarket.

1, external hardware: supermarket location door and interior decoration.

First of all, consider the positioning of your target users, whether they are community-based or boutique-based, and the surrounding facilities, including communities, schools, hospitals, shopping malls and bus stops. Floating talents are the guarantee of income, and the unpopular ones will definitely not.

There is also the doorway and decoration, which makes people want to go in and have a look. There are two kinds of doorways, one is to make them at your own expense, and the other is to find drinks, Coca-Cola or other things. If you advertise to them, they will help you! Now the decoration must be upgraded to attract young people. After all, they are the main consumers.

2, the structure of the goods

Supermarket products are relatively complete, and only complete can meet the needs of different people. Secondly, how to match the product mix, the best-selling products must enter, because we can start from the quantity, but the gross profit of this product is not high, and the proportion should be controlled; High-profit goods are also indispensable, which can help us bring more profits.

3. Excellent service attitude

After customers enter the store, they can give some guidance to guide customers to buy goods better; Customers don't know much about the goods during the shopping process, and they should also introduce them in time; If customers encounter after-sales problems after shopping, they should deal with them in time, and don't delay or rush to clear their responsibilities. Good service, especially the first time, directly leads to whether these new users can stay. If they can stay, they will always introduce new customers.

4. Regular promotion activities

Set up special shelves for special sales. Many people come in because of activities. They buy A and B at the same time. If there is a promotion, they should vigorously promote it, and the trumpet should be ready. Now everyone is thinking, and their voice is not good. You can download a dubbing artifact APP with your mobile phone, and then download it into a small speaker and play it with a nice voice. Everyone heard it and thought it was fun, so they went into the store.

5. Provide other auxiliary services

For example, customers in the community have to pay for things, water, electricity, telephone and other expenses, charge the battery car, receive express delivery, and rock the car for the children. The target users and their groups are: office workers (main force), the elderly (loitering) and children (with playable equipment and commodities).

Finally, the quality of goods in a sanitary environment is also an indispensable factor.