If you want to make money by writing a sideline, you need to master five core points (part two)

When your professional ability has been improved and you gradually have some brand influence, then the rest is to persist day after day and constantly polish your other abilities. These are the remaining three core points that this article will continue to share.

As the saying goes, copywriting is a skill, and the realization of copywriting sideline is a long process. In the process of self-cultivation, you need to endure loneliness, endure loneliness, take time to soak, keep brewing breakthroughs, and finally bloom gorgeous flowers.

During this period, you may be questioned and puzzled by the outside world, and sometimes you may even be discouraged and doubt yourself. At this time, if a group of like-minded friends accompany and encourage each other, and there is a team behind to provide you with support and nutrients, you will be more likely to stick to it and produce results more easily.

My copywriting partner is such a team. I provide a venue for all my friends who are interested in copywriting and sideline business, provide opportunities for you to take orders and practice, and pay the manuscript fee.

I will share my experience in copywriting, taking orders, realizing sideline business and media operation in the community, answer questions for my partners and clear the obstacles on the way to realizing sideline business.

We also encourage you to exchange experiences and achievements in copywriting learning and self-media operation. We encourage each other and make progress together, so that a group of people with the same frequency can get joy in the applause and blessings of flowers and be nourished in words!

If you want to make money through copywriting sideline, you should not only exercise your copywriting skills, but also constantly hone your trading skills. How to win the trust of customers and execute orders when there is an opportunity to take orders? Strange users come to consult, how to dispel customers' doubts and make customers willing to hand over orders to you; How can we make old customers willingly introduce orders to you and let you have a steady stream of customers? These are all things that need to be explored and learned.

I remember hearing teacher Lai Jingru share online transactions in an offline activity, which was very enlightening. She said that online trading is actually to prepare various materials according to the characteristics of each product and project and common situations. Every question and answer has various solutions, which makes the transaction streamlined and simplified.

Regarding the ending process of short story sideline, I also summarized the four-step method of ending:

Most copywriters ask about the price as soon as they come up, or when they will be finished, but it is actually very difficult to give these data if you don't know the needs of users, or if you send a quotation directly, customers will generally feel expensive if they don't know what they can get, and there will be no following.

Therefore, when we first contact customers, we must first understand and analyze their needs, because many times customers don't know what they really want. For example, I once received a walnut wine, and the customer asked me how long it would take to write a walnut wine and how much it would cost. I carefully understood the customer's needs and found that it was a new product introduction. I showed it to the agent and it was also a copy of investment promotion.

After analyzing the customer's needs, it is followed by professional suggestions. It's time to show your professional knowledge. At this moment, the knowledge you have learned and your practical experience need to be integrated, and then internalized into thinking results, displayed to users, to prove your strength and your major.

For example, for customers who continue to use walnut wine, after analyzing his products and needs, I put forward two schemes. One solution is to make a reusable brochure, but the design and printing are expensive and the cycle is long; The second scheme is to do PPT+ simple one-page introduction, which is relatively low in cost and short in cycle, and can be explained to agents.

The end user chose the second option, but the single page has not been planned for the time being, so I suggest making a PPT for product introduction and investment promotion, and saving a PDF version for on-site explanation and sending it to customers. He felt very satisfied.

I made clear the needs of customers and made professional suggestions, but these are all ideas. How to achieve them? Do you have the ability to finish them? After all, it is easier said than done, and customers will still have doubts!

At this time, you can send the written case to the customer. If there is the best in the same industry. If not, send some works from other industries or even other channels. What users want is to prove that you really have practical experience and can win his order.

You can also send some other users' transfer records and praises, even your own personal brand stories and your experiences.

This requires us to sort out our usual works, form our own collection of works, and sort out our usual praises so as to retrieve them conveniently and quickly at critical moments.

After detailed communication, I determined what the other party needed, and I was able to provide it myself, winning the trust of customers. This is the last link, and the quotation has been signed.

Because different projects and different channels spend different time and energy on copywriting, our quotations are also very different, and copywriting fees with different qualifications are also different. Here, just quote a price acceptable to both parties. There are a lot of contents involved here, so I won't say more. I have a detailed copy citation guide in the short story camp, and interested friends can sign up for study.

Closing a deal is a very important skill. If you can't learn to make a deal, no matter how many opportunities there are, it will be a waste for you. Of course, this is also a customer who needs to constantly learn practice and skills. The same order will change from unfamiliar to familiar after one or two experiences, and even a suitable transaction process can be summarized.

The realization of sideline business is not once and for all If you want to achieve a sustained and stable sideline, you must learn to make a comeback. You must look at the data and results, such as running a self-media account. What kind of topic is easy to explode, what kind of content is easier to get official recommendation, and what kind of title and writing structure are more praised. With these data and summaries, content creation will get better and better!

At the same time, you can also adjust and iterate your service projects according to the feedback from the market and customers, which types of copywriting are needed by users and which types of copywriting have no market. If the market needs something you are familiar with, publicize it. If you are not familiar with the market demand, polish your skills in this field, charge yourself and learn new skills, so as to ensure stable output and continuous realization.

For example, after I found that the platform of Little Red Book became more and more popular, I spent thousands of dollars to learn Little Red Book. From positioning to topic selection, from operation to realization, I also worked hard to learn and start my own little red book. At present, fans have achieved 8000+ likes 10W. If you don't study and recharge, you will definitely not achieve such results.

Therefore, learning is always the lowest cost investment, which is also the shortest path for the sustained and stable realization of copywriting sideline!