Decryption: Why can't Jiang Ziya always do business when he can preside over the deity?

Jiang Ziya is the hero of the Romance of Gods.

There is little description of how to govern the country and the army in the book, but it records a lot of bumpy and humiliating deeds in his early years. On the one hand, it is because of the lack of historical materials. The official history only said that the rise of the Zhou Dynasty was mostly attributed to Jiang Ziya, but Jiang Ziya's contribution was not recorded. On the other hand, because the author is a folk scholar, he fully understands people's psychology. Compared with the unattainable rich life after the counterattack, the people are more concerned about how the protagonist moves from grassroots to rising, and what kind of bitterness and ups and downs there are during the period. Thinking of this powerful man, who experienced all kinds of embarrassing things in his early years, people will smile and look for comfort in it, thinking that there are so many great men!

However, this comfort is too humble.

The Romance of the Gods (15) spent a whole time describing Jiang Ziya's miserable life after he went down the mountain.

Jiang Ziya's bad luck seems to begin with meeting Ma Shi.

Markov was definitely a wonderful existence in ancient times. This 68-year-old girl, the eldest daughter of Huanghua, has been forcing Jiang Ziya to do this and that since she married Jiang Ziya. However, no matter what Jiang Ziya did, he failed in the end.

Jiang Ziya can command a million troops, govern thousands of people, and assist King Wu to create the Zhou Dynasty for 800 years. He is the founding king of Qi. Why did such a hero fail in business?

Let's take a brief look at Jiang Ziya's entrepreneurial failure, and maybe we can find something from it.

Jiang Ziya's first business was selling hedges.

Now most people use electric cookers to cook, and they may not know what a strainer is.

What is hedging? This is a spoon made of bamboo. Because it is made of bamboo, the gap is very small, so it can't be used to scoop water. It is mainly used for fishing.

Thirty years ago, there were hedges everywhere in the countryside, and there were them at home when I was a child. In the morning, put a lot of water and some rice in the pot. The fire boiled water, and the rice in the pot was a little cooked, but it was not cooked yet. At this time, put a strainer in the pot and scoop up half-cooked rice. Leave a small portion of rice in the pot and cook it into rice porridge with low heat.

In ancient times, the colander for fishing (also used as colander) and the ladle (half ladle) for scooping water were almost necessary tools for every household.

Jiang Ziya came to Xiong Yi Song Yi's backyard, cut some spare bamboo, cut it into strips and woven it into a hedge. The next day, he picked a car and sold it in Chao Ge, 35 miles away.

Jiang Ziya went to town for a day and went home at night, and didn't sell any hedges.

After a busy day, Jiang Ziya has a backache. As soon as he got home, he pointed at his wife and cursed: "Madam, you are not virtuous. I'm afraid I'll go home and ask and tell me to sell cakes. I certainly don't have to pay tribute to Song's city. How come after selling for a day, I can't sell any of them, but my shoulders are swollen? "

In Jiang Ziya's view, he doesn't sell hedges. The fundamental reason is that people in Chao Ge don't use hedges. It was his wife Mars who teased him on purpose.

Is that what happened? Not at all. Ma said it well: "If you don't say that you can't sell common things in the world, you will complain hypocritically."

At that time, every household needed hedges. Will people in Chao Ge not eat or drink porridge? The key issue is Jiang Ziya, and Jiang Ziya will not sell it. Jiang Ziya must be in town. He doesn't know how to sell or attract customers, and he doesn't know the price of hedges. In this way, even business will run away.

Ignorance of publicity and packaging is the first reason why Jiang Ziya's business failed.

The quarrel between two couples shocked the Song Dynasty. Song said that we still have some sprouted wheat in our family, so it is better to let Jiang Ziya grind it into flour and transport it to the market for sale.

Jiang Ziya did as he said. The next day, I went to Chao Ge with two baskets of flour. Because he doesn't talk about sales, no one knows what is in his laundry list. Most of the day passed, and one or two flours were not sold. At the south gate, Jiang Ziya was tired and sat at the foot of the city wall to have a rest. At this moment, a passer-by happened to see Jiang Ziya's flour package and offered to buy flour for a penny. Jiang Ziya thought, although it is a small business, but opened.

Just then, at Cheng Nanjun's camp, the day's training was over and the team was shot and disbanded. A horse was scared away by gunfire. The horse rushed out of the barracks and ran wildly on the road. Pedestrians have fled.

Originally, Jiang Ziya was far away from the military camp, so it could be completely avoided. However, Jiang Ziya has been a monk for many years. Although he knows some magic, he is like a child when dealing with human affairs. When he puts down the burden, he should wrap the rope so as not to trip passers-by or others. However, Jiang Ziya threw the rope to the ground. Ma Chong came, Jiang Ziya dodged, but the horseshoe snatched the rope. In the blink of an eye, I spilled a car full of noodles all over the floor.

Jiang Ziya grabbed a handful of flour and sold it for a penny. Then, the whole body went white and went home with an empty laundry list.

At home, Jiang Ziya angrily cursed his wife * * *, Ma Shi was unconvinced. He cursed Jiang Ziya for being a foodie and incapable. Thanks to the Song Dynasty, a storm has passed.

Inexperience and modesty are the second reasons for Jiang Ziya's business failure.

Song makes people comfort Jiang Ziya, the most important thing in business is luck. The previous two failures were all due to Jiang Ziya's bad luck. Yi Song suggested that Jiang Ziya should be in charge of a hotel, so it would be too hard to walk up and down the street.

S.Ireine Hotel is near the south gate. Near the south gate is an important part of Chao Ge military camp. There are100000 defenders in Chao Ge city, and many soldiers are old customers of Song Hotel. It stands to reason that whoever works as a hotel shopkeeper can make a lot of money.

However, things are so strange. When Jiang Ziya took over the hotel. He carefully prepared all kinds of wine, meat and meals, but it rained heavily at noon that day. Wu Chengwang Huang Hufei ordered the exercise to be suspended for one day. It's very hot in summer, and before evening, those pigs, mutton and all kinds of snacks are sour. Jiang Ziya had no choice but to let this man handle all the food.

Comments in the book: one tooth is the general leader of all gods, and one tooth is unfavorable in age. What do you mean? That is to say, because Jiang Ziya is the master of all gods, and immortals are fickle, no one dares to come to the door. And this year, everything is against Jiang Ziya, and nothing can succeed.

Is that really the case? Of course not!

The key reason for Jiang Ziya's third entrepreneurial failure is information occlusion. Ancient people knew long ago that they could judge the weather by observing clouds. Although it is difficult to be accurate, it is still possible to estimate whether it rained that day. Even Jiang Ziya doesn't know astronomy, but once it rains, the barracks can't practice. Jiang Ziya can always find such routine news. If Jiang Ziya can change his sales target as soon as he learns that the barracks don't practice, he will never lose money.

Jiang Ziya's fourth business is selling cattle and sheep. After comforting Jiang Ziya in the Song Dynasty, let future generations go to the market to sell cattle, horses, pigs and sheep ―― will the living things stink?

Many days later, Jiang Ziya worked hard to collect many cows, horses, pigs and sheep, and rushed to Chao Ge City for sale in the city. But cows, horses, pigs and sheep were confiscated by the government in the name of prohibition of alcohol.

What's going on here? According to this book, because it didn't rain for half a year, Shang Zhouwang prayed for the people, so he ordered the ban on slaughtering and selling livestock. Notices have been posted at four gates in Chao Ge City for many days. However, Jiang Ziya did not expect.

This fourth entrepreneurial failure, in addition to information blocking, also lies in Jiang Ziya's inflexibility and "inability to manage".

If a person wants to do something, he will inevitably encounter difficulties and setbacks. After encountering something, he should not be afraid to back down, but should try to solve it. The book says that Jiang Ziya "missed", which means that Jiang Ziya doesn't know how to give gifts. Giving gifts is a bribe and is not worth promoting. However, when bribery has become a hidden rule of society, it is difficult to be immune to mixing society.