What is the background behind the online celebrities who took their parents to shoot videos in Anhui after 90?

There is such a pair of queer brothers who perform countless "family tricks" every day and are called "experts in tricks" comparable to Stephen Chow's movies.

In just four years, they have 70 million fans, even surpassing Andy Lau, and their popularity has reached the level at home and abroad, but there are tens of millions of online celebrities around the world. Why are these two brothers so successful? Is there real strength or background behind success?

They are crazy Xiao Yang and Da Yang. The two brothers are twins, born in Lu 'an 1995, Anhui. Since 20 18 entered an audio platform, Xiao Yang's videos are mainly funny.

The first video shows Brother Xiao Yang frying ink on the balcony. After lighting firecrackers, I was locked out by my brother when I was about to enter the house. His face was covered with ink, and his breath began to smell.

This video also appeared in the "Family Humor Video" hosted by Liu Yiwei, which made audiences all over the country feel happy in this video.

After tasting the sweetness, he began to pull his girlfriend into the arena, break his girlfriend's lipstick, clip vegetables for his girlfriend's girlfriend, and fancy test his girlfriend's makeup.

The whole video is full of reversals and spoofs, which makes countless netizens laugh and never forget to comment, "I just tried, and now I am broken up. You pay for my girlfriend."

After shooting this series for some time, Brother Xiao Yang found that many people began to imitate his videos, because any girl can shoot them. The serious problem of homogenization worries Brother Xiao Yang, who thinks that his videos have to be constantly innovated.

Do you think brother Xiao Yang's creation is over?

Soon they became "naughty brothers". Brother put mustard in toothpaste, dog food in pancakes and so on. Conversely, Brother Xiao Yang is not to be outdone.

My brother fell asleep, and the story of two brothers falling in love and killing each other made netizens look forward to the next episode after watching the last episode. Although their video updates are slow, Xiao Yang's products must be fine.

The series of videos played tricks on each other by the two brothers have reached hundreds of millions of hits on the platform, with more than 5 million fans.

But this is not a video that makes them really explode. What really exploded them was that Xiao Yang became an "Internet addiction teenager". This series of videos mainly focuses on Xiao Yang's love of playing games. At first, he just loved to play. Under his influence, his father gradually became prejudiced against him.

The video content revolves around Internet addiction teenagers, Internet addiction dads and belly black brothers. It is very grounded and has a sense of substitution, which also resonates with many netizens.

Fans also began to proliferate, out of control. Netizens say that their videos can cure unhappiness, and they will come to watch their videos every time they are unhappy.

At this time, some netizens began to wonder. Their videos are so attractive that there must be a team behind them. In just four years, with such high traffic and fans, no one believes behind it. In the video, the family takes a video at home every day without going to work. Everyone guessed that his family was rich.

Then let's take a look at what is behind the success of crazy Xiao Yang.

Xiao Yang's brother can't say that he has money at home. Let's just say it's not even average. When he was a child, he was too poor to buy vegetables. His parents are both workers, and each has his own account book.

The two brothers liked to brush videos since they were in college. When they saw that any video of others had millions of broadcasts, they said they didn't envy that it was fake, so the two brothers were ready to start shooting videos together.

At first, they didn't have a definite way, but they just danced break dancing in the video, but they didn't stir much after shooting for more than a year. Later, they found that young people have a lot of pressure in life, and brushing videos is just to relax, so it should not be wrong for everyone to watch happy videos.

After a period of exploration, I slowly got on the right track. In order to take the road of short video, I spend a lot of time and energy to complete video shooting every day. The two brothers can only do some free work. With the help of their parents, they opened hot pot restaurants and online stores.

Brother Xiao Yang once said in public that his videos were all created by himself. They didn't sign any company, and there was no team behind them.

Then why is Xiao Yang's video so attractive?

In fact, this has a lot to do with Xiao Yang's personality. In this era of network celebrities flooding, live broadcast with goods has become a tool for many network celebrities and even celebrities to make money, using their popularity to make money. Many people even lie and sell goods, confusing the fake with the real.

Many online celebrities have made a lot of money, but in Xiao Yang's videos, no matter what they sell, they can't see the boasted goods. He is just joking and interacting with netizens.

Let him sell snail powder, he vomited on the spot, let him sell oranges, he ate a mouthful of acid, and his facial features were distorted. Even so, every live broadcast is amazing.

He doesn't brag about how good the product itself is, but shows netizens what the product itself is like according to his real feelings.

For example, oranges, some people like to eat sour, some people like to eat sweet, but this orange is sour, and Brother Xiao Yang is a person who can't eat sour. His realism can be accepted by netizens who like to eat sour without hesitation.

The same is true of snail powder. People who like to eat snail powder just like the taste. Without that smell, they lose the meaning of eating snail powder.

In the video, he not only expresses his true feelings through performances, but also answers every question raised by netizens attentively, instead of calling on everyone to buy it in buy buy.

In addition, in the face of strange questions raised by netizens, he also answered patiently and seriously. Seeing his serious appearance always leads to laughter in the live broadcast room. Many netizens said, "Do you want to laugh me to death and inherit my bud?"

For example, once he sold mite spray, netizens asked him, "Can mites be pets?" When selling carrots, netizens asked, "Is it a man or a woman?" When selling Shaqima, netizens asked, "Why kill horses?" No matter how difficult the problem is, they can quickly find the crux of the problem and create "jokes and burdens"

All kinds of wonderful questions filled the live broadcast room. The two brothers who love each other and kill each other often launch a "tearing war" in the live broadcast room without saying a word. Brother Xiao Yang's howl echoed in every live room, and many netizens came to their live room just like watching sketches and cross talks.

There is no strong commercial atmosphere in their live broadcast room, only funny and happy. As long as people under great pressure enter their live broadcast room, they will laugh in a short time, and they can get unprecedented relaxation in their live broadcast room, even if they buy goods, they will be very happy.

In the era when traffic is king, it is undeniable that Brother Xiao Yang got on the ride of the times, but no matter what he did, he couldn't do it overnight, and he didn't succeed casually. Behind their success is constant persistence and constant innovation.

If you want to find a foothold in an industry, you must have your own unique label, stick to the rules and do not innovate, do not cater to the thoughts and tastes of contemporary people, and will eventually be eliminated by the market.

Brother Xiao Yang's success lies in that they never forget their roots and have always been very funny. Even if they go live to bring goods, they will continue this style.

Unlike some online celebrities, the previous videos are all about bringing goods. When people are popular enough, they start to bring goods, and when they start to bring goods, they are completely out of their original image.

For example, Liu Yuanyuan, a talented woman from Peking University, used to focus on introductory books in every video. She graduated from an institution of higher learning and has extraordinary speech skills.

But with her popularity, she sold less and less books and began to sell all kinds of goods. Moreover, in the live broadcast room, she also changed the image of "a talented woman of Peking University" and became a "vegetable market aunt" selling goods.

Suffering from the spit of many netizens, many netizens questioned "Is it necessary to train children to graduate from Peking University just to sell goods?"

In this materialistic era, there are not a few online celebrities who have lost themselves after becoming popular, but it is most valuable to stick to their original intentions and not go with the flow. Never lose your essence and always insist on being yourself, which is worth encouraging by every creator.

The picture comes from network intrusion.

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